3,031 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Neville MedhoraAd that speaks the same language as there audience
This Delphia AI ad is a perfect example of a brand that gets its audience. It doesn’t try to sound...
Instagram ad needs a more specific headline
Ever scroll past an ad because you didn’t get what it was selling right away? That’s exactly what happened here....
Crazy Burger King letter to Michelin Star
What happens when Burger King asks Michelin for a star? You get viral genius. This “open letter” ad from Burger...
Great above the fold copy for mobile landing page
This landing page from The New Paper is a masterclass in clarity. In less than five seconds, you know exactly...
Homepage page giving great expectations
The Hustle’s sign-up page is pure marketing gold. In just a glance, it nails what most landing pages miss —...
Neville MedhoraMeme that could be a Ad
This meme from Nice Kicks nails something every marketer should love: relatability. It’s light, funny, and instantly shareable. But the...
Interactive Twitter Ad
Denny’s turned a simple pancake photo into one of the most engaging brand tweets ever. The caption told followers to...
Oura Ring Instagram Story
This Oura Ring ad nails the “smart simplicity” vibe. One bold line, a crisp product shot, and a vibrant background...
1963 "Just like Grandma used to make" ad
This Chun King frozen food ad nails emotional storytelling. It doesn’t just sell stir-fry; it sells comfort, nostalgia, and familiarity....
Bright Cellars' Taste Matrix Twitter Ad
This ad from Bright Cellars nails visual curiosity. It shows just enough of a “taste matrix” to get your brain...
Visuals > Words
This illustration from Janis Ozolins nails a simple truth: people see faster than they read. In marketing, that means a...
1971 American Airlines “Coach Lounge” Ad
“You won’t believe you’re on an airplane.” That’s the killer headline American Airlines used to launch its 747 Coach Lounge....
Ads for a steering wheel food/work tray
Sometimes all you need is a photo. This “car steering wheel desk” looks wild at first, but seeing it instantly...
SMRTFIT Adjustable Dumbells Ad
Smrtft nailed the kind of ad that makes you pause mid-scroll. It’s sleek, clear, and makes you feel like you...
Quiznos Spongmonkeys Superbowl Ad
The 2004 Quiznos Super Bowl ad featuring those strange singing “spongmonkeys” looked like something made at 3 a.m. on the...
Bad Vet Billboard Example
This billboard fails the #1 rule of outdoor ads: be instantly clear. You could drive by 100 times and not...
Goal Setting For 2021 (What Has Worked For Me and What DOESN'T Work)
Ever notice how some marketing messages feel like a chat, not a pitch? That’s exactly what Neville does in his...
Huel Visual Callout Ad
Huel’s ad for their vegan Mac & Cheeze packs a punch with zero fluff. It turns a steaming bowl of...
Punctuation Saves Life Copywriter Ad
This ad nails the idea that tiny details—like a comma—can completely change your message. “Let’s eat kids” versus “Let’s eat,...
Vintage Santa Ads
Yep, Santa used to push smokes. These vintage ads show the jolly guy smiling with a Lucky Strike or a...
What is in Coca-Cola Ad
Coca-Cola flipped criticism on its head with this ad breaking down what’s inside their drink. Instead of ignoring health concerns,...
Product Description Video
Descript nailed the product video format. In two minutes, they teach what the tool does, show it in action, and...
Awesome BlackMagic.so Homepage
This homepage nails the SaaS formula. Within seconds, you know what it does, who it’s for, and why it’s worth...
British Rail Protection Ad
This vintage British Rail ad doesn’t sell tickets—it sells an idea. It uses a striking photo of Big Ben buried...