2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
The Establishment Wig ad
Look at this beauty. “The Establishment Wig” ad is pure direct response gold hiding under a pile of hair. It’s...
Mod Bikes Online Ad Campaign
MOD Bikes nails their ad formula: clean visuals, bite-sized info, and quick benefits that make you want to ride. Each...
Yes I want a live monkey!
This old-school ad sells baby monkeys through mail order. Wild! But beyond the questionable ethics, it’s a masterclass in writing...
More Doctors Smoke Camels Print Ad
This old Camel ad aged horribly, but the lessons still smoke (pun intended). It used social proof, authority, and science-y...
Lightbulb comparison image
Ever seen a confusing energy comparison ad? This one nails it. One image, three columns, and suddenly you get how...
Josh Harcus testimonial Copywriting Course
Magic is just someone spending more time on something than anyone else might reasonably expect.— Teller
Fastest Way for a guy to look great
Back in the 70s, men didn’t really “do” hair dryers. Then Clairol dropped this beauty — a smiling dude, perfect...
CopyWork on some classic ads
This handwritten recreation of Gary Halbert’s famous Coat of Arms letter is a masterclass in learning persuasion through practice. The...
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It makes your house look bigger Volkswagen Print Ad
Volkswagen nailed humor and positioning with this clever Beetle ad. It takes a potential weakness (tiny car) and flips it...
1914 Wrigley's Gum Print Ad
Back in the day, Wrigley’s didn’t just sell gum. They sold a solution to indigestion, bad breath, and poor appetite—all...
1960's Band-Aid Print Ad
This old-school Band-Aid ad is a masterclass in visual selling. It sets up a clear before-and-after moment: three small bandages...
1923 Caldwell's Syrup Pensin
Dr. W.R. Caldwell didn’t just heal patients; he healed his sales funnel too. This 1920s ad for Syrup Pepsin nails...
What year car do the jones drive?
In 1959, Volkswagen ran an ad that flipped suburban status-seeking on its head. While everyone else bragged about their shiny...
Nobody's Perfect Volkswagen Print Ad
This classic Volkswagen Beetle ad nails truth-in-marketing. The line “Nobody’s perfect” flips perfection on its head and makes a tiny...
Volkswagen 2 shapes Landscape Print Ad
This 1960s Volkswagen Beetle ad is a masterclass in minimalism. A quirky black-and-white photo, a tiny car on a giant...
1960's Sanatogen Tonic Wine
Ever seen an ad that just gets its target customer? This vintage one hits stay-at-home moms right in the feels....
1939 Ad for Phosferine Tonic Wine
Before wellness drinks and mood-boosting supplements, there was Phosferine Tonic Wine. This 1939 ad turned a sad story into a...
Wendy's 1984 "Parts is Parts" commercial
Wendy’s dropped a savage ad back in 1984 that basically asked, “Do you even know what’s in that chicken patty?”...
“We buy property” direct mailer card
This postcard screams one thing: simplicity sells. No fancy design, no paragraph-long pitch — just a clear offer and a...
Handwritten windows and shades Direct Mail
Ever found a note on your door and felt instantly curious? That’s the trick Renewal by Andersen pulled with this...
Mosquito Alert Pest Control Direct Mail Flyer
This direct mail piece from Real Green doesn’t whisper its message—it shouts it. The bold red border yelling “Pest Alert!”...
1979 Dr. Pepper Magazine Ad
Back in 1979, Dr. Pepper nailed inclusive branding before it was a buzzword. This ad shows clowns, nuns, firefighters, and...
1905 Coca Cola Ad
This 1905 Coca-Cola ad wasn’t just selling a drink. It sold status. Featuring Lillian Nordica, a famous opera singer, it...