3,031 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Forever 21 Black Friday Email
This Forever 21 Black Friday email nails it. It doesn’t just shout “SALE!” It makes you wonder what you’ll get....
Nomadic Matt on writing process, Corona travel shutdown effects, and weathering the storm
Nomadic Matt built a global brand by mixing travel and writing—but he didn’t just get lucky. He nailed down how...
How To Prevent An Anxiety Attack Image
Ever notice how some messages just stick in your head? This graphic nails it with a dead-simple countdown: 5, 4,...
Toyota Camry Used Car Ad
This ad nails what most marketers miss: total honesty. The seller isn’t pretending this car is sexy — he’s selling...
Old Navy Black Friday Ad
Old Navy nailed their Black Friday ad by doing one thing incredibly well: keeping it simple. Big, bold text shouts...
Harbor Freight Black Friday Newspaper Ad
Harbor Freight nails the urgency game with this Black Friday ad. Bright colors, giant text, and time limits everywhere you...
How Designers Buy Wine Pie Chart
This clever visual nails how people view the same product through totally different lenses. Non-designers focus on price, type, and...
Sustainable vs. Not Sustainable Diet
This chart nails the “ah-ha” moment in one glance. It shows how a truly sustainable diet isn’t about being perfect—it’s...
Cards Against Humanity Black Friday Ad
Cards Against Humanity once ran a Black Friday “sale” where they raised prices by $5. Yep, instead of discounts, they...
Patagonia Anti-Black Friday Ad
Patagonia pulled off one of the boldest ads ever. On Black Friday, when every brand screamed “BUY NOW,” Patagonia said...
Menards Black Friday Newspaper Ad
Menards nailed this Black Friday ad. It grabs attention with massive “6 HOUR SAVINGS” text and bold prices, but also...
Storq Black Friday Email
Black Friday deals don’t have to mean cutting prices. Storq nailed this with a clever bonus: a free black tank...
REI Anti-Black Friday Billboard
Instead of slashing prices, REI shut their doors on the biggest shopping day of the year. Their #OptOutside billboard told...
Sam ParrRe-doing the Ideation Bootcamp Sales Page (w/ CEO of TheHustle Sam Parr)
Sometimes a landing page is good, but not great. That’s what happened when Copywriting Course teamed up with Sam Parr...
Chubbies Black Friday Email
Chubbies knows their audience: guys who ate too much turkey and just want stretchy shorts. Their Black Friday email doesn’t...
Music Store Black Friday Sign
Sometimes the best marketing move is to laugh with your customers. The Beat Goes On nailed it with their Black...
New York Public Library Black Friday Ad
The New York Public Library pulled a genius move with this ad. It mimics a holiday sale—but the big “deal”...
Kohls Black Friday Sweepstakes Tweet
Kohl’s nailed it with this Twitter sweepstakes. A simple trivia question, a fun tone, and a $500 carrot made people...
Growth Rangers Personality Filled SEO Agency Home Page
Most SEO sites look like a spreadsheet threw up. Growth Rangers flipped that script. Their homepage feels like a comic...
Johnson & Johnson Print Ad
A young boy, a hammer, and a tiny nail. You can almost feel what’s about to happen. This 1950s Johnson...
How To Not Wake Up A Baby
This image nails the art of simple communication. In one glance, you instantly get the joke — and the message....
Remarkable 2 Product Explainer Video
Most tablets brag about screen size or speed. This one sells feel. Its explainer video highlights something emotional: writing on...
AMF Bowling Print Ad (1959)
This vintage bowling ad nails emotional marketing. Instead of listing features, it paints a vivid picture of laughter, family time,...
Corvette Print Ad
Look at that picture. A blue Corvette flying up a hill like it doesn’t care about physics. Then the headline...