3,031 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

home-depot-black-friday-ad

Home Depot Black Friday Ad

Black Friday is the perfect time to push customers from “one item” to “full upgrade.” Home Depot nails this by...

Ads/Copywriting/Advice
Oct 11, 2020
sephora-black-friday-email

Sephora Black Friday Email

Sephora took a different route for Black Friday. Instead of offering another “20% off” deal, they gave their VIB and...

Ads/Copywriting/Advice
Oct 10, 2020
old-navy-black-friday-instagram

Old Navy Black Friday Instagram

Old Navy nailed the timing here. Right after Thanksgiving, when everyone’s feeling grateful, they dropped a Black Friday deal with...

Copywriting/Advice/Holiday Promos
Oct 10, 2020
22-days-nutrition-black-friday-email

22 Days Nutrition Black Friday Email

This email from 22 Days Nutrition nails the art of curiosity marketing. Instead of revealing the deal upfront, they tease...

Copywriting/Emails/Advice
Oct 9, 2020
chubbies-thighber-monday-ad

Chubbies "Thighber" Monday Ad

Everyone’s shouting about Black Friday and Cyber Monday deals. Chubbies? They went for Thighber Monday. Yep, the shorts brand renamed...

Ads/Copywriting/Holiday Promos
Oct 8, 2020
barnes-and-nobles-black-friday-twitter

Barnes and Nobles Black Friday Tweet

Barnes & Noble skipped the usual 50%-off Black Friday chaos. Instead, they dropped signed editions of popular books. Smart move....

Ads/Copywriting/Advice
Oct 8, 2020
best time to get braces

Smile at the world billboard

This billboard from Smile at the World Orthodontics is pure marketing gold. It reads: “Best time ever to get braces!”...

Ads/Print Ads/Copywriting
Oct 7, 2020
thunderbird-vintage-ad

Thunderbird Vintage Ad

Look at this headline: “Drinkers of the world, arise. Join the revolution. Drink Thunderbird instead.”It doesn’t just sell a drink....

Ads/Print Ads/Copywriting
Oct 7, 2020
the-hill-side-cyber-monday-email

The Hill Side Cyber Monday Email

This Cyber Monday email from The Hill-Side looks like it came straight out of a ‘90s command prompt. Black screen,...

Copywriting/Emails/Data
Oct 4, 2020
yeti-6-feet-billboard-austin

Clever Yeti Social Distancing Billboard

YETI took the pandemic message and made it cool. Literally. This Austin billboard used one of their oversized coolers to...

Ads/Copywriting/Outdoor Advertising
Oct 3, 2020
jack-spade-cyber-monday-email

Jack Spade Cyber Monday Reminder Email

This email nails the art of the final-hours reminder. Bold headline, clear discount, fun visual, and one call to action—no...

Copywriting/Emails/Advice
Oct 3, 2020
What-is-mymind-and-how-does-it-work-A-brand-new-mind-for-you-

MyMind "How It Works" Beautiful Page

The MyMind “how it works” page is a masterclass in keeping things light, clear, and magnetic. No jargon. No clutter....

Copywriting/About Pages/SaaS Pages
Oct 3, 2020
sevenly-black-friday-email

Sevenly Black Friday Email

Most brands slash prices for Black Friday. Sevenly flipped the script by giving something away – a free $20 gift...

Ads/Copywriting/Advice
Oct 2, 2020
dr-martens-cyber-monday-email

Dr. Martens Cyber Monday Email

This Cyber Monday email nails urgency and reassurance in one quick glance. That bold yellow grabs attention while the ticking...

Copywriting/Emails/Data
Oct 1, 2020
christopher-and-banks-black-friday-email

Christopher and Banks Black Friday Email

Tick-tock marketing at its finest. This email nails urgency with a bold countdown timer and a juicy one-day-only deal. The...

Copywriting/Emails/Data
Sep 30, 2020
peel-black-friday

Peel Black Friday Teaser Email

Most brands blast their sale details upfront. Peel takes a smarter route: they tease it. Their “What could it be?”...

Copywriting/Emails/Holiday Promos
Sep 30, 2020
balaji-post-subscribe

Optional Paid Email Signup

Balaji’s subscription page does something clever: it lets you pay... for nothing extra. All the content is free, but you...

Copywriting/Pricing/Data
Sep 30, 2020
Matt-Farley-Design-Mentorship-Service

Design Mentorship Sales Page

This service page nails a huge marketing insight: words shape perception. Instead of selling “consulting,” it sells “mentorship.” Same offering,...

Copywriting/Advice/Sales Pages
Sep 30, 2020
matt-farley-mentorship-pricing-chart

Three tiered mentorship pricing

This simple three-tier setup from Matt Farley’s mentorship page nails pricing psychology. One glance and you instantly “get” which option...

Copywriting/Pricing/Advice
Sep 30, 2020
vest-julian-image

Funny vest image with lines

Julian nailed this one. His clean, funny visuals turn ordinary products into powerful social statements. That Patagonia vest? It’s not...

Ads/Copywriting/Motivation
Sep 30, 2020
paul-minors-tiered-pricing

Paul Minors Tiered Pricing Chart

This pricing chart by Paul Minors shows how clean design + smart psychology = better conversions. No clutter, no confusion,...

Copywriting/Pricing/Data
Sep 30, 2020
carhartt-black-friday-email

Carhartt Black Friday Email

Carhartt nailed it with this one. Instead of shouting “BIG SALE!!!” in neon colors, they dropped a smooth GIF that...

Copywriting/Emails/Images
Sep 29, 2020
pretty-little-thing-black-friday-email

Pretty Little Thing Black Friday Email

Most Black Friday campaigns drown in a sea of black backgrounds and bold red “SALE” text. PrettyLittleThing zigged where everyone...

Copywriting/Emails/Data
Sep 29, 2020
forever-21-black-friday-email

Forever 21 Black Friday Email

This Forever 21 Black Friday email nails it. It doesn’t just shout “SALE!” It makes you wonder what you’ll get....

Copywriting/Emails/Data
Sep 29, 2020

Command Palette

Search for a command to run...