3,034 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Hello Sign's Hero Section
HelloSign nails the landing page formula: a short headline, one clear CTA, and a looping GIF that shows exactly what...
Youtube Vintage Newspaper Ad
This ad by Maximedia shows YouTube as if it were old-school tech, like something you’d see in a 60s newspaper....
Skype Vintage Newspaper Ad
This Maximedia ad shows Skype as if it were a retro 1950s invention. The twist? It’s a clever reminder that...
Oberlo Home Page
Oberlo nails the homepage formula. Everything screams “easy win” — from the crystal-clear headline to the simple signup button. It...
Twitter Vintage Newspaper Ad
Maximedia’s ad turns Twitter into a 1950s product pitch — and it’s genius. The copy mimics old-school charm while the...
Made By Matthews Software Design Services Page
Ever land on a service page and feel totally lost? This design fixes that. It takes a long list of...
Sarah Marie Anderson Copywriting Services Page
This services page is a masterclass in clarity. It shows two main offers front and center, then gives visitors a...
Kira Hug Copywriting Services Page
Most service pages are boring. Kira’s isn’t. She turned hers into a full-on French restaurant experience—complete with “Le Menu,” “Les...
Talking Shrimp Work With Me Page
Talking Shrimp’s “Work With Me” page is a masterclass in how to make people want to hire you — not...
Neville Medhora Work With Me Page
Neville’s “Work With Me” page looks like a secret club invite. Simple headline, playful photo, and straight-to-the-point copy. No fancy...
The Contrarian Lens
The "DIY" Lens
Jim Beam "Back To Basics" Graffiti Ad
Jim Beam nailed nostalgia with this 1990 print ad. It walks through decades of cultural slogans—each capturing a moment in...
Jim Beam "Back To Basics" Pants Ad
Trends come and go—just like pants. Jim Beam’s 1990 “Back to the Basics” campaign nailed this idea with one clever...
Jim Beam "Back To Basics" Lipstick Ad
Ever notice how good ads don’t shout—they make you nod and smile? This Jim Beam ad from 1990 does exactly...
Copywriting Lenses List
Most writers stare at a blank page thinking, “Where do I start?” This list solves that. Each “lens” gives you...
Webinar invitation email (Before + After)
Most webinar invites sound like a snooze fest. The “before” email here? All greeting and no hook. The “after” version?...
Nomatic Backpack Video Homepage
Ever wish your product could sell itself? Nomatic does this brilliantly. Their homepage features an auto‑playing video showing the McKinnon...
Listerine Ad from 1971
This old Listerine ad is a masterclass in flipping negatives into positives. The product was so harsh people had to...
“Passion is the side effect of mastery.”— Cal Newport
Cornell Note Taking Method
Ever feel like your ideas are scattered everywhere? The Cornell note-taking method is a simple system to organize thoughts, spot...
Ahrefs Long Pricing Page
Ahrefs’ pricing page isn’t short. In fact, it’s huge. But that’s the secret sauce — it removes every question that...
Lao Tzu Quote
This Lao Tzu quote nails something most marketers forget: focus on now. Not last year’s flopped campaign. Not next quarter’s...
Kissing advertorial
This 1911 print ad is the definition of sneaky marketing. It kicks off like a scandalous “how-to-kiss” guide, complete with...