Latest
bad about page mudwtr.com

About page lacks key elements

Most brands blame poor conversion on weak copy. But sometimes, it’s not the words—it’s how they’re shown. MUD/WTR’s “Our Story”...

Copywriting/Videos/About Pages
Mar 24, 2022
sample work portoflio desgn joy

Design agency displays there work

Designjoy nails the perfect mix of showing skill and stacking proof. Their homepage design isn’t just pretty—it’s persuasive. What’s Happening...

Copywriting/Portfolio/Images
Mar 24, 2022
membership benefits design joy

Designjoy cleverly presents feature benefits

Designjoy’s “Membership Benefits” page is a masterclass in selling by showing. The layout, icons, and cheeky copy all prove they...

Copywriting/Home Pages/Images
Mar 24, 2022
sunglasses instagram ad

Sunglasses Instagram ad

This MVMT ad is a clean lesson in showing and selling at the same time. It mixes cool lifestyle imagery...

Ads/Instagram/Copywriting
Mar 23, 2022
getblk.com water free offer homepage

Sales page for water brand with consistent CTAs

This blk. water landing page keeps things simple and consistent from top to bottom. Same offer. Same CTA. Same promise....

Copywriting/Images/Sales Pages
Mar 22, 2022
vintage car ad

Vintage car ad highlights all of the features and benefits of owning a Citroen

This 1965 Citroën ad is a masterclass in selling benefits, not features. Instead of drowning readers in car specs, it...

Ads/Print Ads/Copywriting
Mar 20, 2022
above the fold homepage graphics

Homepage for newsletter host uses a GIF to highlight product features

Beehiiv nailed it with this homepage GIF. Instead of just telling you their platform is customizable, they literally show it...

Home Pages/Videos/Images
Mar 19, 2022
product showcase newsletter app beehiiv

Product showcase and CTA for newsletter host

Beehiiv’s landing section perfectly blends a visual demo with a killer call to action. Instead of just telling people their...

Copywriting/Images/Sales Pages
Mar 16, 2022
great product page thc gummies

colorful product page for THC gummies

This Diet Smoke product page nails conversion design. Bright, simple, and packed with persuasion triggers — it’s a mini masterclass...

Copywriting/Pricing/Images
Mar 15, 2022
omaze social proof website

Entire page dedicated to social proof / Testimonials

You don’t just donate on Omaze—you win while doing good. This page nails the art of turning generosity into excitement...

Ads/Copywriting/Social Proof
Mar 15, 2022
dial-up-modem-handshake

Image showing dial-up modem "handshake" noise explanation

Before your internet loaded in milliseconds, two machines had to literally scream at each other. The screechy dial-up handshake was...

Copywriting/Emails/Data
Mar 11, 2022
product break down drawings

Artist hand written product description for bag

Tom Sachs turns a simple product page into an art piece. He handwrites every description in his signature style, making...

Copywriting/Emails/Images
Mar 10, 2022
raise refer a friend program

Referral program shows great social proof

Raise nails its referral page by doing one simple thing most brands skip: showing real people with real savings. Suddenly,...

Copywriting/Data/Social Proof
Mar 7, 2022
spam vintage ad copy

Vintage Spam ad

This old-school SPAM ad is a perfect example of visual persuasion. Instead of just saying “SPAM is versatile,” it shows...

Ads/Copywriting/Advertorials
Mar 5, 2022
homepage with plenty of use case examples social proof

Homepage for used gift card marketplace shows off features

CardCash nails the “show, don’t tell” rule on their homepage. The second you land, you see real brands, real discounts,...

Ads/Copywriting/Home Pages
Mar 2, 2022
landing page cap one

Landing page image that shows feature benefits

This signup page for Capital One Shopping’s Price Protection is a masterclass in visual communication. Instead of paragraphs of text,...

Before and After/Images/Sales Pages
Mar 1, 2022
reddit ad

Reddit ad for art investment app calls out the market they are after

Masterworks nailed this creative. The pixelated image instantly signals “NFTs” without saying it. The headline? Genius. “It’s like NFTs for...

Ads/Copywriting/Images
Mar 1, 2022
product images amazon

Great product photos that show the solution to common pain points

Akner’s product photos don’t just show a 6ft cable—they show freedom. A guy relaxing on the couch, a kid watching...

Copywriting/Images/Advice
Feb 27, 2022
service description with good graphics

Social media scheduler does a good job using graphics to describe service

This is a masterclass in feature-benefit pairing with clear visuals. Each section of Later’s landing page shows the product doing...

Copywriting/SaaS Pages/Images
Feb 24, 2022
keynote speaker booking page

Good keynote speaker about page

A great speaker page needs one thing before anything else: a strong hero photo. Jay Steinfeld’s site nails this right...

Copywriting/About Pages/Images
Feb 24, 2022
cereal home page colorful

Colorful homepage showing off product with a great headline

Magic Spoon nails product storytelling by turning their cereal box into part of the homepage copy. The design shows off...

Ads/Copywriting/Images
Feb 21, 2022
magic spoon product graphics

Great product description & graphics by Magic Spoon

This image nails nutrition marketing in one shot. It’s bright, clean, and instantly tells you all the key benefits without...

Ads/Copywriting/Images
Feb 21, 2022
gm ad

Old Chevy ad that could be a modern online sales page

This old-school Chevy Impala ad nails product storytelling the old-fashioned way: tons of clear visuals showing every single benefit. Instead...

Ads/Print Ads/Copywriting
Feb 17, 2022
beautiful graphics home page design

Beautifully designed home page for investing app

Betterment nails the art of a homepage that sells without shouting. The design does the heavy lifting—clean, confident, and quietly...

Copywriting/Home Pages/Images
Feb 15, 2022

Command Palette

Search for a command to run...