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how much should you spend on advertising

How much should you spend on advertising advertorial

This old-school Ogilvy & Mather ad is what happens when words and layout shake hands perfectly. A heatmap of it...

Ads/Print Ads/Copywriting
Oct 27, 2017
how to launch new products
Posted by Neville MedhoraNeville Medhora

How to launch new products advertorial by Ogilvy

This Ogilvy & Mather ad doesn’t just talk about launching—it shows how to do it with style. Using heat maps,...

Ads/Print Ads/Copywriting
Oct 27, 2017
convertkit-page

ConvertKit Software Explainer Page

ConvertKit nailed their feature page by keeping words light and visuals heavy. Instead of explaining what their tool can do,...

Copywriting/Kit/Videos
Oct 20, 2017
membermouse-page

MemberMouse Software Explainer Home Page

MemberMouse’s homepage skips the fluffy copy and jumps straight into action. Each section has a short demo video showing the...

Home Pages/Videos/SaaS Pages
Oct 20, 2017
basecamp-page

BaseCamp Software Explainer Page

Basecamp’s “How It Works” page doesn’t feel like marketing. It feels like someone friendly saying, “Here, let me show you.”...

Copywriting/Videos/SaaS Pages
Oct 20, 2017
thehustle-homepage-email-signup

TheHustle Home Page and Email Signup

The Hustle’s homepage does one thing really well: it gets your email. No extra buttons, links, or fluff. Just a...

Signup Forms/Copywriting/Emails
Oct 20, 2017
backlinko-homepage-screenshot

Backlinko Homepage Email Signup

Brian Dean’s homepage is like a Jedi masterclass in lead generation. Every scroll gives visitors another reason to drop their...

Signup Forms/Copywriting/Emails
Oct 20, 2017

MailShake SaaS Explainer Video

MailShake keeps it super simple. Their homepage video isn’t flashy—it’s just a screen recording showing the software actually solving a...

Videos/Advice
Oct 16, 2017
Tyndall-1024x308

Real Estate Flyer Featuring Gorgeous Interior View

This Tyndall Condos flyer nails the “luxury lifestyle” vibe with one simple move: it leads with a photo of the...

Ads/Flyers/Copywriting
Oct 15, 2017
Clarksville_charm-1024x417

Full Real Estate Listing On Postcard

Ever seen a postcard stuffed with info that somehow still looks clean and grabs your attention? This real estate flyer...

Print Ads/Flyers/Copywriting
Oct 15, 2017
70Rainey_claimyourview-1024x405

Real Estate Flyer Featuring The View

This Austin real estate flyer doesn’t sell condos—it sells sunsets over the skyline. That full-width photo of downtown glowing at...

Ads/Print Ads/Flyers
Oct 15, 2017
Seaholm-1024x396

Real Estate Specific Unit Flyer

This Seaholm Residences flyer doesn’t just look nice—it’s a visual funnel for your eyeballs. Every design choice has a purpose:...

Ads/Print Ads/Flyers
Oct 15, 2017
70Rainey_experience-1024x398

Real Estate Flyer Featuring The Building Features

This condo flyer doesn’t shove sales copy in your face. It whispers luxury. The sleek pool shot does nearly all...

Ads/Flyers/Copywriting
Oct 15, 2017
thecatherine

Apartment Rental Flyer With Lots Of Pics/Info

This apartment flyer grabs your eyeballs before you even read a word. It’s wide, glossy, and bursting with visuals that...

Print Ads/Flyers/Copywriting
Oct 15, 2017
thelaan-1024x397

Real Estate Move-In Ready Notification Flyer

This real estate flyer for The LAAN Residences is a masterclass in eye control. It looks simple, but the heatmap...

Ads/Flyers/Copywriting
Oct 15, 2017
The_millennium-1024x328

Real Estate Flyer Featuring 2 Months Free Rent

This apartment flyer from The Millennium grabs you by the eyeballs. The headline “Up to 2 MONTHS FREE RENT” glows...

Ads/Print Ads/Flyers
Oct 15, 2017
self-driving-vehicle-white-paper-signup-form

Self Driving Vehicle White Paper Signup Form

This white paper signup form from TE Connectivity isn’t pretty, but it works hard. It’s got one job: get people...

Signup Forms/Copywriting/Advice
Oct 15, 2017
whatsapp-design-principles

WhatsApp Design Principles

WhatsApp isn’t just a chatting app. It’s a masterclass in design discipline. Every pixel and feature screams “lightweight, fast, and...

Formulas/Copywriting/Motivation
Oct 15, 2017

Create Your Own Website with Wix.com Explainer Video

Ever notice how Wix makes building a website look ridiculously easy? Their short videos don’t pitch. They teach. In under...

Videos/Data/Advice
Oct 11, 2017

Wistia for Chrome Explainer Video

Ever record a killer video, then lose steam fumbling with uploads, links, and embeds? Wistia spotted that momentum-killer moment and...

Emails/Videos/Data
Oct 11, 2017

Trello - A Quick Overview

Trello’s intro video does something clever: it makes task management feel simple, visual, and even exciting. In just two minutes,...

Ads/Copywriting/Videos
Oct 11, 2017

Whiteboard Animation Video for iTrac

Sometimes the simplest tools tell the best stories. The iTrac explainer video uses just a marker, a whiteboard, and a...

Copywriting/Videos/Data
Oct 11, 2017
Paul McCartney quote about writing

Paul McCartney Quote About Writing

Paul McCartney’s quote nails it: try too hard and you might ruin the magic. This applies to writing too. When...

Ads/Copywriting/Quotes
Oct 9, 2017

Slack Explainer Video

Slack skipped the studio and handed the mic to an actual user, Adam. No script. No lighting. No buzzwords. Just...

Ads/Copywriting/Videos
Oct 6, 2017

Command Palette

Search for a command to run...