1923 A1 Sauce Print Ad
This old A1 Sauce ad is proof that smart design beats fancy tools. No Photoshop, no filters—just pure visual flow...
1919 Campbell's Vegetable Soup Print Ad
This vintage Campbell’s Soup ad proves even early marketers nailed visual hierarchy. It’s packed with text, yet your eyes know...
1916 Campbell's Soup Ad
This vintage Campbell’s ad is a masterclass in saying everything… without saying anything. Two kids, a can of soup, and...
Neville Medhora1962 Pink Dove Soap Print Ad
This 1962 Dove ad is a lesson in visual psychology. Every detail—from the matching pinks to the model’s pose—was built...
1956 Schweppes Print Ad
A helicopter carrying soda? Wild. But that’s why this 1956 Schweppes ad by Ogilvy still turns heads today. It’s a...
1969 Volkswagen It's Ugly Print Ad
Two weeks after humans hit the moon, VW dropped a print ad showing the lunar module with the line: “It’s...
1968 Volkswagen Testimonial Ad
In 1968, Volkswagen dropped an ad that broke every advertising rule. No photo, no logo, no big headline—just a handwritten...
Three Pronged Pricing
Ever notice how every SaaS pricing page has three plans? That’s not random. It’s a psychological trick called the Goldilocks...
1969 Sony Alarm Clock Print Ad
This old-school Sony ad proves you don’t need color to grab attention. It uses contrast and layout to guide your...
1966 Volkswagen Cost Print Ad
Nine cars. One headline. And a tiny VW that steals all your attention. This old Volkswagen ad tricked your brain...
1962 If You Run Out Of Gas Volkswagen Print Ad
In 1962, Volkswagen ran one of the simplest car ads ever made. One man, one Beetle, and a sea of...
1964 Volkswagen Sooner Or Later, Your Wife Will Drive Home Print Ad
Sometimes the smartest ad looks like a mistake. In 1964, Volkswagen ran an ad showing a Beetle with a dented...
Neville Medhora1964 Zippo Lighter Print Ad
This Zippo ad from the 1960s nails what most ads miss: layout control. Your eyes follow a story—from flame to...
DDBs Volkswagen’s Think Small Print Ad
In 1959, Volkswagen pulled off one of marketing’s boldest moves: a tiny Beetle surrounded by a sea of white. The...
Neville MedhoraOgilvy's Guinness Guide To Cheese Print Ad
This isn’t just an ad—it’s a visual journey. Ogilvy turned beer marketing into dinner party education. The “Guinness Guide to...
Chivas Regal Scotch Classic Ad
In 1976, Chivas Regal ran an ad that made a $13 bottle of Scotch feel like a bargain splurge. They...
7 Deadly Fascinations Bullet Point Formula
Most bullets sound like boring checklists. But what if your bullets spoke to your audience’s emotions instead of just listing...
BGNGo Bullets Formula For Lists
Ever feel your bullet points lose readers halfway down? It’s not your writing—it’s your order. The BGNGo formula (Best, Good,...
Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula
Every ad that burns into your brain has a story behind it. Not a random one. A structured story your...
The AFOREST Landing page or Blog Post Copywriting Forumla
Ever notice how some slogans just sound right? That’s the “Rule of Three” at work. Three words, three beats, three...
The 12-Step Formula for Sales Letters
Most copy skips straight to "Buy now!" before the reader even cares. The 12-step sales formula fixes that by pulling...
The How-To Email Subject Line Formula
Some headline formulas die fast. But one keeps crushing it decade after decade: the “How to” headline. It works in...
Make Your First $ Headline Copy
Everyone wants a quick win. That’s why “Make your first $100 in 24 hours” grabs attention like a magnet. It’s...
Get Rid Of The Problem Headline Formula
Ever read a headline and instantly feel relief wash over you? That’s the magic of “Get rid of X once...
