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1-s2.0-S014976340700070X-gr3

Brain density of humans vs elephants vs chimpanzees image

Ever try explaining a complicated concept and lose people halfway through? This image nails how to do it right. It...

Ads/Videos/Images
Dec 2, 2020
less-speculation-wall street

Wall Street Journal Twitter Ad

The Wall Street Journal ran a killer Twitter ad with just two lines: “Less Speculation. More Information.” Simple, bold, and...

Ads/Copywriting/Social Media
Dec 2, 2020
supercar-renting-vs-owning

Supercar rental "price comparison" chart

This chart from Freedom Supercars nails one thing: they sold value, not metal. Instead of flexing horsepower, they compared the...

Copywriting/Pricing/Data
Dec 1, 2020
athletic vs regular fit shirts

Regular Fit vs Athletic Fit Shirts

Look at this photo. Two men, same setting, same shirt color... totally different results. The left one looks like he...

Ads/Before & After/Images
Nov 30, 2020
how-to-argue

How To Argue Hierarchy Pyramid

This visual nails it. Paul Graham’s “Hierarchy of Disagreement” shows how arguments level up—from dumb insults to smart refutations. Marketers...

Copywriting/Data/Images
Nov 30, 2020
monitor refresh rate 60hz vs 144hz

Explaining Monitor Refresh Rate

This image nails it. It takes a techy idea like “refresh rate” and turns it into an instant “aha!” moment....

Ads/Before & After/Images
Nov 29, 2020
ebbinghaus-forget-curve

How long it takes to forget chart

Most people forget 80% of what they learn within a few days. That’s not a guess—this chart, called the Ebbinghaus...

Ads/Formulas/Emails
Nov 29, 2020
2020 almost over calendar

2020 is almost over (Copywriting Course)

This image turns a boring calendar into a sales-driving visual. It was part of a Black Friday campaign reminding readers...

Ads/Copywriting/Images
Nov 28, 2020
chin-reducer-swipefile-com-markup

Scammy "Chin Reducer" Ad

This “Curves of Youth” chin reducer ad might be total bunk science, but the marketing? Still rock-solid today. It nails...

Ads/Print Ads/Copywriting
Nov 28, 2020
s-1 club on producthunt

The S1 Club's Before + After Explainer Image

S-1 forms are dense and dull. The S-1 Club nailed their Product Hunt launch by showing exactly how they make...

Before & After/Videos/Images
Nov 27, 2020
sunsensor lens changing ad

One Pair of Sunglasses for All Kinds of Days (SunSensor)

This ad nails one of the most powerful marketing principles: show, don’t tell. With just one glance, you instantly get...

Ads/Print Ads/Before & After
Nov 26, 2020
fsa3wci062061

Classic Car Ad

Sometimes the best copy is no copy. This classic Cadillac Eldorado ad proves it. Just one look and you feel...

Ads/Print Ads/Images
Nov 26, 2020
ed-gandia-short-email

Ed Gandia Short and Sweet Email

Sometimes the best marketing email isn’t a story or a pitch—it’s a crisp little question that sparks curiosity. Look at...

Copywriting/Emails/Data
Nov 26, 2020
fisher-price-toys-magazine-ad

Fisher-Price Magazine Ad 1980

This Fisher-Price ad nails it with one perfect line: “Preschool toys run on child power.” That headline instantly makes you...

Ads/Print Ads/Copywriting
Nov 26, 2020
nike whos your daddy ad

Who's Your Daddy? (Nike)

Nike’s retro ad lines up two Cortez shoes—one old, one new—and hits you with the cheeky headline: “Who’s Your Daddy?”...

Ads/Copywriting/Images
Nov 25, 2020
1979 big mac ad

Tasty looking Big Mac ad from 1979

This 1979 Big Mac ad nailed one thing: it made you feel the burger. No fancy jargon, no buzzwords, just...

Ads/Print Ads/Copywriting
Nov 25, 2020
watch-listing1

Great image and text for a watch on Amazon

This Amazon product image turns a confusing gadget into an easy choice. Instead of a cluttered description, it shows exactly...

Copywriting/Images/Sales Pages
Nov 25, 2020
lululemon-branding-comparison-diagram

Lululemon Branding vs. Competitors Chart

This chart nails it. It turns dry financial data into an “aha” moment. Lululemon earns twice the profit per dollar...

Data/Images/Advice
Nov 25, 2020
magazine-story-telling-ad

Classic magazine ad for a storytelling class

This vintage ad nailed a powerful emotion: the desire to create. With a bold headline claiming "Millions of People Can...

Ads/Print Ads/Copywriting
Nov 24, 2020
project-untethered-car-marker-advertising

Project Untethered Car Marker Advertising

Sometimes, fancy marketing isn't the answer. This van proves it. A couple of dollar-store markers and a back window turned...

Ads/Outdoor Advertising/Advice
Nov 24, 2020
shiny-object-syndrome-image

Shiny Object Syndrome Image

Visualize Value nails it again. This simple chart shows how chasing “shiny objects” stops you from ever reaching freedom. Every...

Data/Images/Advice
Nov 23, 2020
vapona-bug-spray-print-ad

Vapona Bug Killer Spray Print Ad

This Vapona bug spray ad nails storytelling with almost no words. Just a pile of useless fly swatters, one stubborn...

Ads/Print Ads/Copywriting
Nov 22, 2020
porsche-dog-leash-print-ad

Porsche "Unleashed" Print Ad

This Porsche ad nails it. It doesn’t just tell you about horsepower—it makes you feel horsepower. The headline, “What a...

Ads/Print Ads/Copywriting
Nov 21, 2020
wonderbra-print-ad

Wonderbra Print Ad

This ad looks like a Facebook notification. It says, “You have 918,915 friend requests.” That’s it. No headline. No product...

Ads/Print Ads/Copywriting
Nov 20, 2020
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