Harnessing the Power of Emotion in Simple Design
This post by Sahil Bloom is a masterclass in emotional copywriting. No fancy graphics. Just raw, simple, high-impact text that...
Harnessing the Power of Simplicity and Trust in Influencer Marketing
This Lessie AI landing page nails the perfect mix of trust, clarity, and “try it now” energy. With a pastel...
Unpacking the Power of a Book Cover as a Marketing Tool
This visual nails how a book cover becomes a mini marketing campaign. It’s not just a design—it's a pitch, a...
Unlocking the Power of High-Level Marketing Imagery
At a glance, this HighLevel booth banner does what most ads fail to do: it instantly tells you what the...
Iphone AIR clever ad
Apple doesn’t just say their new iPhone Air is thin. They show it — literally pinched between two fingers. No...
Visualizing Career Growth: A Swipe-Worthy Example
This graphic nails how to make dry stats instantly engaging: a 3D bar chart showing the “Fastest-growing careers in the...
Eye-Catching Popups: Harnessing the Power of Bold Visuals
This landing page from Alia is a masterclass in grabbing attention fast. It promises innovation, shows proof, and directs visitors...
Unveiling Unexpected Customer Segments with WP Engine
Jason Cohen tweeted that WP Engine started out selling to small businesses… then Google became a customer. Turns out, big...
Branded Homeowner Welcome Kit: A Masterclass in Customer Engagement
A Cincinnati apartment complex swapped free wine for something way more useful: a $35 “maintenance bucket.” Inside? WD-40, drain cleaner,...
Decoding Entertainment Occupations: Marketing Insights from Structured Visuals
This chart makes it crystal clear: entertainers aren’t just clowns and singers anymore. “Digital Content Creators” now sit alongside DJs...
Unlocking Value: The 5x Rule for Hiring
Ayman Al-Abdullah dropped a simple but killer hiring rule: only hire people who can produce 5x the value of their...
Swipe This: Effective Pricing Page Design
This pricing page is clean, bold, and instantly clear. Two plans, two colors, no confusion. The headline “Simple Pricing” tells...
🎤 The SWIPES Email (Friday, September 26th, 2025)
Friday, September 25th, 2025 SwipeFile.com: The idea vault for marketers. CopywritingCourse.com: Re-write all your emails and sites.Swipe:This is a simple...
Decoding Financial Goals: A Lesson in Clarity from Jason Cohen
Jason Cohen flips the usual “hit $1M ARR” goal on its head. He asks: what’s the difference between that and...
US -vs- THEM ad with image and reasons
Nutré pulls off a brilliant side-by-side comparison that instantly wins the viewer’s gut reaction. One look, and you already know...
Scarcity and Appeal in a Balloon Dog Lamp Campaign
This ad proves great visuals sell more than fancy copy ever could. The Balloon Dog Lamp by Jeff Koons looks...
The Art of Naming: Transformative Brand Success
Lenny Rachitsky dropped a spicy truth bomb: bad names kill products, great names create markets. “ProChip” sounds like a microchip...
Retro Charm and Clear Messaging: A Winning Combination for eDDie's
A great street sign can stop people mid-stride, and eDDie's Shoeshine & Repair pulls it off perfectly. It uses retro...
Avoiding the Trap of Overly Pretty Websites
Namya nailed it in her tweet: too many startup sites look fancy but fail to say what they actually do....
Striking Visuals and Copy: Analyzing the Motorcycle Safety Infographic
This chart nails fear-based messaging with cold, clean data. The headline “Motorcycles are the deadliest” grabs your gut, then the...
Visualizing the Future: Analyzing a Strategic Master Plan Image
This visual from Tesla turns a complex, multi-year plan into a clear story anyone can grasp in seconds. No buzzwords,...
Sam ParrFrom $100,000 to $2B, the differences in mentalities
Sam Parr tweeted about wealth levels and noted an interesting point: people start to feel rich once they hit $50k–$100k...
Unlocking the Power of "Exploding Topics" for Marketers
Exploding Topics nails this landing page. The headline promises growth. The rocket adds energy. And the layout? Simple, clean, and...
We launched Tweet Hunter at $9/month.
Seemed smart.
"More people can afford it!"
Every few months, we raised prices incrementally.
...
Pricing Strategy: How Incremental Increases Boost Revenue
Tibo’s Tweet about raising Tweet Hunter’s price from $9 to $49/month is a masterclass in pricing psychology. Instead of seeing...