🎤 The SWIPES Email (Friday, February 13th, 2026)
Friday, February 13th, 2026 SwipeFile for fresh ideas, CopywritingCourse to sell stuff better.Swipe:I've been doing SEO for many years,...
Diana Kander: Adapt Early Or Watch Them Take Your Market
Freeze-frame this reel: a speaker on stage, wearing a loud, colorful dress, with one bold caption slapped across the screen:...
Present Visual Stories That Close 10x Deals
Most decks look like the first pile of Lego bricks in the image: random, colorful, confusing. The money is made...
Use Cute Dogs to Sell Cozy HVAC
If you can make people say “aww,” you can sell them almost anything… even HVAC. These Gandy ads put pugs...
Custom Agent Inflatables That Stop Traffic
On the floor of a normal real estate office, a deflated “agent” in an OPEN HOUSE sweater looks like forgotten...
The $20,000,000 Missoula Billboard Stunt
When Whitefish Credit Union moved into Missoula, they didn’t scream, “NOW OPEN.” They put up billboards that looked like a...
Fix Your Whole Repo With One Terminal Command
Developers fantasize about fixing a whole repo with one command. This Reel visualizes that dream with a giant terminal, bold...
Trillion-Dollar Club Market Cap Milestones
That graphic of the Trillion Dollar Club is a cheat sheet for serious investors. You literally watch companies climb a...
Ahrefs AI Visibility: What AI Says About Your Brand
Your buyers now ask AI before they ever Google you. The dashboard above turns those hidden AI answers into a...
If Google is the highway, AI Overviews is the fast lane.— Your future traffic report
Translate Wine Jargon Into Buyer Benefits
Wine ads love flowery jargon. This Graça print ad flips it, line by line, into plain-English benefits. Use this same...
Pick One Project, Get Skyscraper Results
The image is brutally simple: one huge blue skyscraper labeled “Staying focused on one project.” Then a tiny strip mall...
Copy the 3-Tier Pricing Skeleton
The page in the screenshot looks like a pricing table that survived a nuclear UX test. Three clear plans, clean...
How solar outgrew expectations chart
This solar chart keeps going viral because it does something most data graphics never do: it tells a story at...
4 Big Bets for Builders in 2026
If you’re staring at the 2026 runway wondering what to build, this a16z carousel is a cheat sheet. A supersonic...
Carousels Win With Momentum, Not Smarts
Carousels don’t win because they’re deep, they win because they’re easy. This post visualizes how people actually move through a...
DTC Wake-Up Call From Honest Company
This Reel thumbnail is a DTC obituary in one frame. You’ve got a creator front and center, The Honest Company...
Tony Robbins' Best Investment Move
The reel freezes on a tight close‑up: a host in a plain white shirt, mic in his face, neon‑green text...
Replace Your Savings with Tax-Free T-Bill Fund
Your savings account is safe, boring, and getting quietly eaten by taxes and inflation. Vanguard’s new tax-friendly T‑bill ETF gives...
Why Open Borders Clash With Welfare
Open borders sound humane, but this reel shows why they smash into modern welfare states. The frame freezes Milton Friedman...
Create a Family Logo That Sticks
This reel nails a weirdly powerful idea: your family can be a brand. The split-screen shot of a relaxed couple...
Claude Creator Boris Cherny Explains Latent Demand in Facebook
This reel nails a hard-to-package story: going from Meta Principal Engineer (IC8) to building Claude Code at Anthropic. Two mics,...
Go Pro or Be Real on Instagram
This graphic punches a simple truth in your face: Instagram does not reward “kinda-sorta” content. The bell curve shows a...
🎤 The SWIPES Email (Friday, February 6th, 2026)
SwipeFile: What's actually working in marketing. CopywritingCourse: Sell your stuff better.Swipe:This guy said everyone wanted him to tone down his...