Unlocking the X Algorithm
When Jacob Posel tweeted that “Nikita literally just told you how the X algo works,” everyone leaned in closer. He...
What problems people are using ChatGPT for
OpenAI dropped a juicy stat chart showing how people actually use ChatGPT. Spoiler: it’s not all code and poetry. Most...
Effective Visual Comparison: Fresh vs. Dried Peppers
Who knew peppers had secret identities? This chart shows how a jalapeño becomes a chipotle, a poblano becomes an ancho,...
Masterful Ad for Fitness App: A Visual Breakdown
Everfit’s ad for its fitness coaching app is a masterclass in clear communication. One glance tells you what it does,...
Unlocking Engagement with a Dynamic Nutrition App Ad
This Lose It! ad is a masterclass in simplicity. One look and you instantly get what the app does. It...
reMarkable's Risk-Free Trial Ad
This reMarkable ad nails the art of persuasion. Minimal design, clean typography, and a clear promise: 100 days risk free....
Decoding Data: A Masterful Infographic on S&P 500 Returns
This infographic by @MattTheMoneyGuy turns dry S&P 500 returns into a story you actually want to read. One look and...
Unveiling Transformation: From Egg to Butterfly in Marketing
This image nails one of marketing’s oldest (and smartest) ideas: people don’t buy products, they buy better versions of themselves....
Hampton Storytelling About Page
Most About pages feel like a stiff LinkedIn summary. But Hampton’s page flips the script. It tells a story —...
What kids wanna be when they grow up graph
Gen Alpha doesn’t dream of white coats or corner offices. They dream of ring lights and followers. According to this...
How Perplexity is sponsoring podcasts for marketing
Perplexity nailed a sponsorship idea that feels totally natural. Instead of an awkward ad read, Theo Von just uses Perplexity...
Validating something needs to get traction quickly
Jason Cohen nails it: if you’ve launched and still have zero customers after 2 months, the problem is simple—you either...
🎤 The SWIPES Email (Friday, September 19th, 2025)
Friday, September 19th, 2025 SwipeFile: Inspiration for your marketing.CopywritingCourse: Get REALLY good at selling.Swipe:I'm trynna make SwipeFile the best damn...
Sam ParrHampton multi-city landing page cop
Hampton’s new homepage hits hard on one message: founders don’t have to go it alone. But instead of staying vague,...
Supercut directly links their competitor and calls them out for being free
Supercut pulled a wild move. They literally tell visitors, “We’re not free—but Loom is.” And then they link to Loom’s...
Have an ideal client in mind
Ayman Al-Abdullah nailed it: building without an ideal client is like writing a love letter addressed “To Whom It May...
Comparison chart of ThriveCart vs Kajabi Ad
This ThriveCart vs Kajabi ad nails it. One simple square image, yet you instantly see who wins. No fluff. Just...
11 ways to make money from your email list
Most people see email as a content channel. Smart marketers see it as a business. This ConvertKit graphic breaks down...
Before and After of a software visual demo
Quick: which side of this image grabs your attention?Yep, the “After Foreplay” side. Clean, focused, and makes you feel the...
Before/After frozen coffee ad
Cometeer nails one of the simplest yet most effective ad formats out there: the before/after comparison. On one side, overpriced,...
Where AI gets it’s facts
Crazy stat: 40% of AI’s “facts” come from Reddit. Not from journalists, experts, or brand blogs—but random humans sharing stories...
Companies having a hard time adjusting to AI
Alex Lieberman nailed it: most businesses want AI, but almost none are ready for it. They chase shiny tools before...
If you’re selling, your job isn’t to sell, it’s to build trust
Naval nailed it with this one: “If you’re selling, your job isn’t to sell, it’s to build trust.” Every great...
🎄 $52.5K Revenue in Just 63 Days: Our Christmas Light Installation Journey
Zero experience. Two founders. One crazy idea. Here's how @colealyon and I built a profitable Christmas light business from scratch at the end of 2024:
💡 The Numbers That Lit Up Our Season (Oct 8 - Dec 11):
- $52.5K Revenue
- $27.3K Profit
- 43 Properties Decorated...
Shaggy sold $52,500 of Christmas Light Installation in 2 months
Shaggy Eells turned hanging Christmas lights into a $52,500 business in just 63 days. No SEO. No fancy funnel. Just...