1974 How To Rob A Bank Without A Gun Book Print Ad
Gary Halbert’s 1974 print ad, “How to Keep Your Money from Being Murdered,” is copywriting gold. One look and you’re...
Ads/Print Ads/Copywriting
Aug 13, 2017
KopywritingKourse Pricing Page
This pricing page is a masterclass in making people say “yup, that’s worth it.” No hype. No gimmicks. Just clear...
Copywriting/Pricing/Advice
Aug 12, 2017
Sales Page That Converts Signup Form Breakdown
Most marketers obsess over their landing page. Derek Halpern knows the real sale happens on the checkout page. His “Sales...
Signup Forms/Copywriting/Pricing
Aug 12, 2017
Ramit's How to Talk to Anybody Payment Form
Most checkout pages just want your credit card. This one from I Will Teach You To Be Rich actually makes...
Signup Forms/Copywriting/Images
Aug 12, 2017
Associate Copywriter Salary Data
This salary chart doesn’t just list one number—it shows a range. That’s smart marketing. By framing expectations with “low,” “average,”...
Copywriting/Data/Advice
Aug 12, 2017
Senior Copywriter Salary Data
That salary chart hits hard. Senior copywriters average $91K, top out around $147K, and it’s not just for writing cute...
Ads/Copywriting/Data
Aug 12, 2017
Technical Copywriter Salary Data
Everyone wants to write the next viral ad. But here’s a secret: the best-paying gigs in copywriting usually don’t have...
Copywriting/Data/Advice
Aug 12, 2017
Copywriter Intern Salary Data
This chart shows that copywriting interns make around $11 an hour. Not glamorous. But here’s the kicker — that $11...
Copywriting/Motivation/Data
Aug 12, 2017
Junior Copywriter Salary Data
Everyone loves to dream about hitting six figures with their words. But before that, people just want to know: “What...
Copywriting/Data/Images
Aug 12, 2017
Average Copywriter Salary Data
Check out this salary chart. Same job title, same type of work—yet one copywriter makes $31k and another pulls in...
Copywriting/Data/Advice
Aug 12, 2017
Quicksprout Home Page
Quick Sprout’s homepage grabs attention faster than a flashing neon sign. The heatmap shows exactly where users look first: headline,...
Copywriting/Home Pages/Data
Aug 12, 2017
Wistia Home Page
Wistia’s homepage isn’t just clean—it’s engineered to grab your eyeballs. Visual heatmaps show visitors instantly lock eyes on the “Hi,...
Copywriting/Home Pages/Data
Aug 12, 2017
Snap App Home Page
SnapApp didn’t just build a nice-looking homepage—they built a data-powered attention magnet. Using eye-tracking heatmaps, they discovered exactly where people...
Copywriting/Home Pages/Data
Aug 12, 2017
Duct Tape Marketing Home Page
Duct Tape Marketing ran a heatmap on their homepage and uncovered something juicy. The flashy popup offering a “free gift”...
Copywriting/Home Pages/Data
Aug 12, 2017
Copyblogger Home Page
Copyblogger’s homepage isn’t just nicely designed—it’s engineered to make your eyes behave. Heatmaps show that visitors first hit the headline,...
Copywriting/Home Pages/Data
Aug 12, 2017
Moz Home Page
Moz’s homepage is a masterclass in visual hierarchy. Eye-tracking heatmaps show visitors look exactly where Moz wants them to: the...
Copywriting/Home Pages/Data
Aug 12, 2017
Hubspot Homepage
HubSpot’s homepage doesn’t just look fun with those Lego figures. It’s a masterclass in directing attention exactly where it counts....
Copywriting/Home Pages/Data
Aug 12, 2017
Crazy Egg Home Page
Most homepages are visual chaos. Crazy Egg’s isn’t. It’s quietly designed to command your eyeballs like a magician with a...
Copywriting/Home Pages/Videos
Aug 12, 2017
Contently Home Page
Look at Contently’s homepage and then check their heatmap study—boom, instant clarity on what actually grabs attention. The red-hot areas...
Copywriting/Home Pages/Data
Aug 12, 2017
Buffer Home Page
Ever land on a page and instantly know where to look? That’s not luck. That’s Buffer’s homepage design doing its...
Copywriting/Home Pages/Data
Aug 11, 2017
1971 Coat of Arms Direct Mail Letter
Gary Halbert’s “family crest” letter turned a boring genealogy report into an emotional treasure. Each letter used the recipient’s last...
Ads/Copywriting/Direct Mail
Aug 11, 2017
1902 Heinz 57 Print Ad
This old-school Heinz ad is a masterclass in directing attention before heatmaps were even a thing. It shows exactly how...
Ads/Print Ads/Copywriting
Aug 11, 2017
1966 Chivas Regal Whisky Bottle Print Ad
This ad from Chivas Regal doesn’t just look good—it directs your eyes like a GPS. The bold headline hooks you...
Ads/Print Ads/Copywriting
Aug 11, 2017
1958 Budweiser Beer Print Ad
This old Budweiser ad looks simple, but it’s sneaky-smart. A heatmap analysis shows how perfectly it directs your eyes —...
