🎤 The SWIPES Email (Friday, June 12nd, 2026)

This email 100% human written (partially from a wedding in Miami)!

Swipe:

I spotted this great sign at the airport:

I'll zoom in a little....

This sign addresses a major hesitancy I have at airports: That every store is 3x more expensive than outside the airport!

I bet Brooks Brothers heard this feedback a million times and decided to just address it right up front and show you WON'T get ripped off buying clothes at the airport. Smart!

Wisdom:

We've been testing out a product on SwipeFile where you get a new idea for your company everyday. So far people have been liking it!!

We take great ads, grab the "core message" it's trying to convey, then create one for your company.

Every day you get one email, with one new idea.

For Hampton they were getting daily emails like this, and each one would "nudge a new idea."

Just one new idea that sticks can bring a 100x ROI:

Interesting:

This was a cool guerrilla-style marketing stunt done by Jeep in Denmark around 2007.

They made a bunch of very improbably parking spots that only something like a Jeep could actually use!

It's one of those campaigns that didn't cost much, but got TONS of attention (even nearly 20 years later I'm here talking about it)!

Picture:

I've been a longtime fan of the SEO software Ahrefs, and have long been an internet friend of Tim Soulo (the guy who runs the company), and I finally got to meet him in Austin yesterday.

We first met up for a quick podcast (which I'll put out in 1-2 weeks):

Then we did a little dinner here in Austin with some other friends:

People crap on social media a lot, but it DOES foster friendships online that then turn into IRL friendships!

Essay:

I heard this really cool analogy about AI to a microwave. It's like this:

When the microwave oven was invented, people thought EVERYTHING would be microwaved in the future.

But over time people found what the microwave is for, and what it's not for.

We found out it's really good at reheating pizza, but bad at making a steak dinner.

This is similar to AI: We are finding it's great for some stuff, and not as great for others.

Splurge:

This was a cool marketing idea from a motorcycle shop in Brazil:

If you can hang upside down on this motorcycle for a full 10 minutes you get one for free!

free-bike-if-you-hang-upside-down-10-minutes-1781188389012.png

This is another not-that-expensive-but-gets-lots-of-attention campaigns!

Hope you have a great weekend!
Sincerely,
Neville Medhora

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