🎤 The SWIPES Email (Friday, August 14th, 2026)

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Swipe:

This chart is STILL wild to me that Reddit is where MOST AI's go to learn!

This was further cemented by Google putting $60m into Reddit in 2024 for "licensing" which meant they could use all of Reddit to train AI.

The rest of the sources are social media sites and such.

It's crazy to think that 20 years ago all these sites were considered inconsequential random websites and apps....and now they form the basis for our human collective knowledge.

Wisdom:

I love the "hit rate" concept where success comes out of simply trying and trying again.....like that famous Michael Jordan quote:

"I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game-winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed."

$image-1786031825429.png$

This concept completely reminds me of social media. We post content on 6 different social platforms, and it'll be like:

MehMeh
Ok
Fail
Fail
MEGA CRAZY HIT
Fail
Meh
[REPEAT]

Interesting:

Today there are 49,934 people getting this SWIPES Email, and previously I knew very little about who everyone was.

It was just a big ass list of emails like this:

....but as of 2 weeks ago thanks to a feature called Kit Signals is that AI takes me email list, scours the web for info, and can do "data enriching" to make that list of emails sooooo much more useful, something like this:

It can give high level audience overviews like this:

Or now I can sort my audience by follower count, and these are some of the top people each with a social reach of around ~1m people each!

Thanks to Signals I can also see my audience has some interesting stats:

Combined 66.7M social following
83% are homeowners or probable homeowners
60% have completed college
68% are male
38% earning $100K+
31% are female
20.7% have households with children
1,390 subscribers identified with marketing expertise
716 subscribers are podcasters, content creators, influencers
692 subscribers who identify as freelancers
550 subscribers who are business owners or founders
254 subscribers who are identified as copywriters
233 subscribers who are authors

Now of course I give these numbers some leeway, but it's 10x more info than I had in the past!

Checkout Kit Signals.

Picture:

My 9 month old boy is so fun right now....he can move around, lean-stand, and is a big giggle machine:

Showing off his lean-stand:

He loves his lip-bite smile!

Baby & Dad out for morning coffee walk:

He loves swimming and water!

His 1920's old timey swim outfit always makes me laugh 😂

Baby & Dad doing some yard cleanup :)

Essay:

This was Austin's skyline in 1995:

I see your "Then vs. Now" skyline post and I raise you - 1995 vs. 2017 : r/ Austin

And this is Austin's skyline now!

I tried to take similar photos off my balcony over the last 3 years. The skyline actually blocks a lot of other buildings behind them too so you can't see the full magnitude from this angle:

The amount of development happening in Texas is pretty cool, and it's neat a lot of gigantic factories, tech companies, and related companies have moved here as well.

Splurge:

I love getting messages like this.

Someone in Kopywriting Kourse wrote a thank you note because periodically coming to Office Hours kicked them in the right direction for 2026:

It says:

Hi Neville,
Copywriting Course and your office hours made my 2025 special. I long struggled with side hustles but your “$100 offer” idea got me going and 2025 was my best year yet. I am setting ambitious goals for 2026 and am looking forward to working with you.

I still think KK is one of the best values for getting feedback and ideas on your business on the web:

Hope you have a great weekend!
Sincerely,
Neville Medhora