🎤 The SWIPES Email (Friday, November 6th, 2026)

Swipe:

I like this ad, it's simple and shows this place offers a DexaScan (a scan that shows you body fat and muscle percentages) for 50 bucks:

What's cool is taking ideas like this, then generating a bunch more ideas for your own company based off the original. Like this:

The cool part about seeing so many variations is you can go:

Variation 1: "No." ​
Variation 2: "No." ​
Variation 3: "Yup!"​ ​
Variation 4: "Nope." ​
Variation 5: "I like that headline!"​ ​ ​

So you can select items you like and apply it to different places in your company like the website, an email, a LinkedIn post etc.

Checkout what we're doing with ​Swipefile Remix​. Everyday it sends you an idea, you signup ONCE for the year, then we do the rest. ​ You never have to login, click stuff, or do extra work. We just send you fresh ideas. ​Signup →

Wisdom:

Marketing is just getting your message in front of someone's face:

A funny thing about emails is people will send out ONE SINGLE PROMOTION to their email list, and then stop, thinking everyone has seen it already.

In reality you have to show people products over-and-over in hopes they see it.

Interesting:

Here's 12 tools that run my entire business:

I made a video where I walk you through my setup and explain what I do with each tool. Hope you find this useful and learn about another tool!

• ​Ahrefs​: SEO and AI search research.
• ​Kit​: Sending newsletters and marketing emails.
• ​Camtasia​: Recording and editing videos.
• ​Zoom​: Client calls, consulting, and screen sharing.
• ​Buffer​: Scheduling social media posts.
• AI tools: ​ChatGPT​, ​Perplexity​, ​Grok​, and ​Gemini​ for research/images.
• ​SwipeFile​: Collecting great marketing examples and finding ideas.
• ​Stripe​: Taking payments.
• ​Google Workspace​: Email, docs, spreadsheets, and Gemini.
• ​Slack​: Communicating with my team.
• ​Invision Community​: Running my community forum.
• ​Calendly​: Booking calls and consulting sessions.

Picture:

Hehe I was playing with a robot 🤖

You can control it with a remote, and it walks/runs surprisingly well already, the last step for these being more mainstream is more intelligence. Right now this one is pretty dumb, but soon they won't be, and they'll be actually useful:

Me and ​Michael Botson​ are friends:

When you put it in/out of the box it DOES look like a dead body:

It's amazing how many people stop, wave, take pictures of this thing. It's cool to see in real life!

Me and my little bubba man going out for ramen:

Recording a podcast that will come out next week with Nathan Barry of Kit all about email newsletters and content:

Dino Son & Dino Dad!

Dino family:

Essay:

I've been thinking about this more and more:

If I rawdog a piece of writing with no AI, I can make something that's totally unique and exactly what I want in ~2 hours.

If I use AI to write it, I end up prompting and correcting a bunch, and come up with something that's "acceptable" but not exactly what I want.

"AI Foam" is a great term for this type of output.

In 2 hours with AI writing I’ll end up with acceptable-but-not-mind-blowing "AI Foam."

But with 2 hours of manual writing I get exactly what I want! The downside is I need more brain tokens and concentration. The upside is I created 100% exactly what I wanted. These posts seem more like to last years.

Splurge:

I've written about Waymo's (the autonomous version of Uber) for a while, but now that these Tesla RoboTaxi's have come out and are allllll over the place in Austin, and the difference in the quality of the service is pretty crazy:

Both of them drive you around without a person which is awesome (you can have private conversations, roll the windows down, blast the AC, blast the music without someone else being impacted).

So ultimately a very safe form of transportation is here which I'm happy about.

But since Tesla has custom made the CyberCab it's so much better feeling inside.

The Waymo LOOKS a little goofier with all the spinning LiDar's on it:

However in the Waymo it's just a normal car inside, while the CyberCab is super spacious and has a gigantic screen with all your apps attached:

The space and no steering wheel or pedals feels awesome:

I put little baby man in one (he's not allowed to ride in it but I let him sit in it) :-)

Hope you have a great weekend!
Sincerely,
Neville Medhora