🎤 The SWIPES Email (Friday, October 16th, 2026)

This email 100% written by Human Neville (Except the 3 examples below are 100% AI generated)

Swipe:

The ability of AI to make full landing pages is getting crazy (look at the examples below, they are 100% AI with zero human in the loop).

Each one of the examples I'm showing you below was made with: - 1 sentence prompt - Took 4 to 5 minutes - No changes at all, just one-shotted

Landing pages like this used to take a copywriter, a designer, and a developer to make, take weeks, and cost thousands. Now it's 4 minutes and free.

Example #1 Prompt:

Take this image ​https://swipefile.com/12-reasons-you-havent-bought-a-tuft-needle-mattress​ and create a full page on kopywriting called /join5 but make the copy and images for Kopywriting.com.

Output #1: ​kopywriting.com/join5​

Example #2 Prompt:

Take the homepage from ​basecamp.com​ and re-make the content and images and post it on kopywriting.com/join6

Output #2: ​kopywriting.com/join6​

Example #3 Prompt:

Use ​SketchWow.com​ as inspiration, and make a full landing page for Kopywriting.com on /join7

Output #3: ​kopywriting.com/join7​

You can see each page live and how they work. Zero further changes were made by me after the prompt:

• ​/join5​

• ​/join6​

• ​/join7​

As someone whose taught 10,000+ people how to write copy and make pages, these outputs are better than 90% of people can make themselves.

Wisdom:

Every year this bar near me turns into Moe's Tavern from The Simpsons, and from the time it starts to the time it ends there's a line out the door!

They also have a Krusty Burger food truck outside!

There's something about familiarity that just draws people into this.

Interesting:

I walked by this sign and had to snap a pic for ​SwipeFile.com​!

It made me stop, read it, and realize I was walking by some tarot card reading shop.

I didn't buy a tarot reading, but it sure got my attention! Great sign that costs $10.

Picture:

I just came back from an SEO conference in San Diego put on by ​Ahrefs​:

Obviously the top topic by FAR was AI search:

People in the SEO industry are now shifting a lot of attention to LLM's:

Tim Soulo (the guy who runs Ahrefs) wrote a book about being ​Discoverable​ in the AI era. Being discoverable used to mean only on Google, now it means across every search platform, llm, social media platform, and more:

I see a lot of sentiment like this slide shows, but honestly I think it might be reversed: Developers can now do much of the marketing stuff via AI as well... basically both sides get more superpowers with AI:

Fortunately the next Ahrefs conference will be in Austin so I can just walk to it rather than fly :)

Essay:

All those reasons listed out in text:

- Offer nobody asked for
- Audience of everyone
- Headline about you
- Ad with no hook
- One creative for months
- No pixel installed
- Traffic sent to the homepage
- Landing page with too many buttons
- No lead magnet
- Form with too many fields
- No follow-up email
- Follow-up days late
- Leads sent to an unchecked inbox
- Budget below testing level
- Ads changed every day
- Quitting before the test ends
- Targeting by guesswork
- No testimonials
- Price hidden
- Page that loads slowly
- No call to action
- Copy full of jargon
- No retargeting
- Reporting on clicks, not leads
- No weekly look at the numbers

Splurge:

Sometimes for ads don't be very creative.....just show a cool number!

Example 1: "$4M+ net worth" grabs attention!

Example 2: Just listing the salary number (if it's high)

Example 3: Showing how their system is 10x cheaper

Hope you have a great weekend!
Sincerely,
Neville Medhora