🎤 The SWIPES Email (Friday, September 4th, 2026)

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Swipe:

I kind of hate it when social media posts do stuff like this, but I keep falling for it 😂

This one was on Instagram to promote the Facebook creator program that pays you for content:

I thought this could be a cool ad to copy and re-jig:

Wisdom:

I started seeing a lot of these types of post pop up, and I realized why.....

Whenever I see one of these while scrolling, I don't sit there and read all 25 points, but rather hit "save" so I can go back and reference it.

I never RARELY go back and look at them, but from the platforms standpoint these posts get toonnnss of "saves" so it must mean they're good:

Also the text on these images is small so you have to zoom in (like today's "Swipe" at the top), meaning you have to CLICK the image which is also another signal to the platform that it's an engaging image.

Interesting:

Lol I think this is totally true of how a lot of software engineering was really hard, and now it's getting "easier" (in terms of raw technical ability required) with AI tools.

Obviously on the super advanced end of programmers in the world it's probably still very technical....but nowadays a 10 year old with a ChatGPT subscription can create digital apps and projects that would've taken a team of 15 people a few years ago.

It feels like this wave has happened many times before, like how modern tools can do extremely complex calculations for you.....without you knowing how to do them off the top of your head.

It just enables more and more people to have access to that computation without spending years learning it:

Picture:

A big part of my world right now is spending as much time with my son, here's some photos of it!

Essay:

I thought this was a cool graph that could be applied to a bunch of different industries.

It's a matrix that shows the casualness or formality of an email sign off:

Splurge:

AI analyzed my credit card statements and one of the companies I've been paying for over 10 years is ​Camtasia​.

It's what we make all our videos in:

I personally use it for:

• Recording our weekly Office Hours sessions.

• Creating short form videos.

• Creating long form videos.

• Creating training videos.

• Making gifs.

I'm constantly trying new video tools, and have actually given solid multi-month tries to all of them, and always come back to Camtasia. Recent softwares I've used are:

Social media editors like Instagram: Great for simple social media clips, but can't make full polished videos. Bad at doing full length vids.

CapCut: A newer entrant, and it's good at making short social media clips but bad at being a full fledged video editor or do training videos with.

Descript: This was the first video editor to do editing via script & text, but they haven't really updated the product much for years. Felt like it started strong but stagnated. Their video editor stinks now.

Camtasia: The perfect video editor that's easy to use, but can make pro quality videos, AND is simple to run and cheap. It lands in this "Goldie Locks Zone" of being just right.

Adobe Premier: You need a freakin PhD to use this. It's like Hollywood level complex, does eevvveeryyything under the sun, but is slow and bloated and complex to use. 2 years ago I completely quit the whole Adobe ecosystem because it got too bloated, too slow, too expensive, and just way to complex.

This is how I make short videos inside Camtasia, it's usually pretty simple and you can automatically add captions:

Then this is an example of a long form video promoting ​Kopywriting Kourse​ made with Camtasia. You can see a lot more graphics and edits for the longer video:

Anyways, ​Camtasia​ is a cool tool I use several times per week. Hope you find it useful!

It's a long weekend (Labor Day) here in USA, hope you have a great one!
Sincerely,
Neville Medhora