Latest
dollar shave club

Dollar Shave Club Packaging

Open a Dollar Shave Club razor kit and you’re greeted with a joke: “I like shaving with a dull razor.”...

Ads/Copywriting/Packaging
Mar 14, 2018
OwnLocal

OwnLocal Homepage

OwnLocal’s homepage does something tricky—it sells a digital transformation without freaking people out. Their pitch: take your old-school print ads...

Ads/Print Ads/Copywriting
Mar 14, 2018
Vibes-Earphones-01

Vibes Earphone Packaging

Most headphone boxes look like clones. Clear plastic, some specs, and a company logo. Boring.Vibes decided to literally give their...

Ads/Copywriting/Packaging
Mar 12, 2018
fitbun

Fit Buns Packaging

This packaging is hilarious and brilliant. Fitness Academy turned their high-protein bread into a pair of “fit buns” in jeans,...

Ads/Copywriting/Packaging
Mar 11, 2018
soap-bellyband

Purely Wholesome Soap Belly Band

Ever noticed how a plain bar of soap can suddenly look fancy just by wrapping a little paper around it?...

Ads/Copywriting/Before and After
Mar 11, 2018
081516-mr-bubbles-lead

Luxe Bubble Bath Packaging

This lineup looks like it rolled straight out of a 1950s beauty ad—and that’s exactly the charm. Luxe by Mr....

Ads/Copywriting/Packaging
Mar 11, 2018
package-35

B.E.E. Cleaning Products Packaging

These bottles don’t just clean — they’ve got attitude. Each one chats you up with lines like “I’ll do your...

Ads/Copywriting/Packaging
Mar 11, 2018
brushman

Brushman Packaging

These shaving brushes aren’t just tools—they’re little comedians on a shelf. Each one uses the brush as “hair” for a...

Ads/Copywriting/Packaging
Mar 11, 2018
early bird gets the worm - hustlecon email

Hustlecon Event Marketing Email

HustleCon pulled off a clever pricing trick in this email. Instead of begging people to buy early-bird tickets, they made...

Ads/Event Marketing/Copywriting
Mar 9, 2018
Ad

Chad Zreet Portfolio

Chase Zreet didn’t just apply for a copywriting job at Sprite—he marketed himself like one of their campaigns. He created...

Ads/Copywriting/Portfolio
Mar 7, 2018
casper-testimonials

Casper Testimonials.

Casper doesn’t just sell a mattress—they sell the feeling of waking up pain-free. This review could’ve been a simple “5...

Ads/Copywriting/Images
Mar 7, 2018
Casper Signup

Casper Signup Form

Casper didn’t say “Win a free bed.” They said “Want to win 20 pillows?” That tiny switch made people stop...

Ads/Signup Forms/Copywriting
Mar 7, 2018
HustleCase The Whiteboard Laptop Case

HustleCase Sales Page

The HustleCase team took something totally unsexy—a laptop whiteboard cover—and made it irresistible. Their secret? Showing the product in action...

Ads/Copywriting/Images
Mar 7, 2018
mobile time tracking

Toggl App

Toggl’s ad nails the message: a cheeky cartoon character literally climbing onto a phone screen to steal time. The tagline:...

Ads/Copywriting/SaaS Pages
Mar 7, 2018
website before and after

Jessica Jobes Before and After Website

This image nails the “proof” factor. A dull, zero-leads webpage on the left. A sleek, lead-machine version on the right....

Ads/Copywriting/Before and After
Mar 3, 2018
campbell's soup on the rocks (brainy rain)

Campbell's Soup On The Rocks Ad

You expect soup in a bowl, not poured over ice. That’s exactly why this old-school Campbell’s ad hits hard. It...

Ads/Print Ads/Copywriting
Feb 23, 2018
2 AM Sign

Molloy's Love Your Friends Sign

This chalkboard outside Molloy’s pub doesn’t push pints. It sells connection. A handwritten message reads: “If you didn’t drink, how...

Ads/Print Ads/Copywriting
Dec 13, 2017
tinder-sign

3D Tinder Bar Sign

A London pub scribbled two words on a chalkboard: “3D TINDER.”That’s it. No logo, no promo, no explanation. And the...

Ads/Copywriting/Restaurant Signs
Dec 13, 2017
real life sign

Escape Real Life Sandwich Board

This sign doesn’t sell. It teases. With a few chalk strokes, it gives people an emotional choice: “fun” or “real...

Ads/Copywriting/Restaurant Signs
Dec 13, 2017
Ad
everything-is-awesome-sign

Lego Promo Restaurant Sign

This chalkboard from “Not A Burger Stand” is marketing genius. It offers 10% off if you sing a certain hit...

Ads/Copywriting/Restaurant Signs
Dec 13, 2017
Randy-savage-voice-sign

Randy Savage Voice Order Restaurant Sign

This chalkboard is pure marketing muscle. It promises 10% off if you order “in the voice of Macho Man Randy...

Ads/Copywriting/Restaurant Signs
Dec 13, 2017
meow restraunt sign

Meow for 10% off restaurant sign

A local café put up a chalkboard that said: “If you can fit in ten meows when you order, we’ll...

Ads/Copywriting/Restaurant Signs
Dec 13, 2017
chalkboardsign-drunk

The solution chalkboard sign

This Carlsberg chalkboard might be the simplest ad ever — and that’s why it’s genius. No glossy poster, no big...

Ads/Print Ads/Copywriting
Dec 7, 2017
polite pricing sign

CUPS polite pricing sign

CUPS Coffee & Tea pulled off a genius marketing move with one simple sign. Instead of listing prices by size,...

Ads/Copywriting/Restaurant Signs
Dec 7, 2017

Command Palette

Search for a command to run...