Things that seem weird to teach kids today
Look at these two images: cursive vs print, analog vs digital. Both old forms were built for problems that no...
Awesome “This Morning” vs “Late Afternoon” Bathroom Remodeling Ad
West Shore Home nailed the “Before and After” ad format—but added a killer twist: time. Instead of just showing a...
Bathroom remodeling before & after Instagram ad
This Bath Fitter ad nails it with one of the oldest tricks in the marketing playbook: visual proof. In a...
1977 Old Faithful and New Faithful Volkswagen Ad
Volkswagen nailed the “Before and After” formula with this simple side‑by‑side ad. On the left, the classic Beetle. On the...
Great headline for Atari ad
In 1978, Atari flipped a nightly habit on its head. People were already glued to their TVs—so Atari didn’t fight...
Volvo Turbo Wagon Ad
Volvo pulled a genius move with this ad. They took a boring “family wagon” and flipped the script by comparing...
Rouge grammar vigilante simplifies a sign
Someone edited a Wendy’s sign that said “We are unable to accept Apple Pay at this time” by crossing out...
The basic Bic Pen has been the same since 1955
Sometimes the smartest marketing move is to not change a thing. The image says it all: the same BIC pen...
Healthy eating with gas grill
A simple grill transformed the author’s eating habits. Not because it’s fancy, but because it’s easy. Fewer steps, less friction,...
Before & After photos
A single image can explain everything about your product. That’s what makes Before & After ads so powerful. Take Anker’s...
Neville MedhoraBuilding social media audience Before/After Instagram Ad
CreatorU nailed this Instagram ad using a simple meme from “The Office.” It grabs attention, delivers social proof, and educates...
Anker Twitter Ad for Charging Cables
This Anker ad nails it. Just a side-by-side image showing a messy setup vs. a clean one. No fluff. No...
Product describes how it can dye your clothes a different color
This Rit ad from 1968 nails visual storytelling. One look at that bright yellow outfit and you instantly get the...
Good friends bring up hard conversations
Ever give someone feedback and immediately regret it? That weird face in the image perfectly sums it up — the...
HungryRoot Before/After Ad
Hungryroot nails it with this ad. One look and you instantly feel the difference between “struggling to eat healthy” and...
Clixlo Price Comparison Ad
This Clixlo ad nails it by making one simple comparison: 7 tools vs. 1 tool. The visual split and price...
Re-working copy
Good copy doesn’t just happen once. It happens, then gets sharpened, trimmed, and upgraded. The image above shows the magic...
Nomadic Matt Travel Journal Instagram Promo Image
Nomadic Matt’s image showing his travel journal is a masterclass in visual storytelling. No fluff, just arrows, and short text...
Microaquire Headline Before/After
This simple tweak turned a bland CTA into a powerful magnet. The image shows two signup buttons. One says “Sign...
Build a startup like this...
Most startups build in silence for months, only to launch something no one wanted. Henrik Kniberg’s famous MVP sketch shows...
Words to use instead of "very"
This quick chart shows how one word swap can make your writing 10x stronger. Instead of saying “very noisy,” say...
Building Courses to Community Path
Ever notice how course creators all seem to follow the same growth path? It starts with one course and ends...
Before and after print ad for non profit
WWF nails emotional contrast with this simple visual. On one side, you see a shark fin. On the other, just...
Vintage camera ad has a bold headline
Back in the 70s and 80s, pro-level photography meant big cameras and heavy gear. Then Pentax dropped this ad telling...
