Saas company has an entire page of case studies
Most brands toss up a few one-line testimonials and call it a day. Klaviyo flips that script. Their customer section...
Vintage camera ad
Most people didn’t believe a camera this small could take good pictures. Kodak’s copywriters didn’t dodge that doubt—they hit it...
Before and after IG ad for financial newsletter
Finimize nails a classic visual formula: confused newbie vs. confident pro. But instead of using a fancy design, they use...
Great homepage with illustrated before and after image
This landing page nails the message with one glance. The headline promises a clear benefit: less time wasted, more insights....
1973 Brylcreem Hair Length Ad
This Brylcreem ad didn’t just sell hair gel, it sold sex appeal. It showed “before” and “after” headshots—same guys, new...
Homepage displays product demo and a try before you buy feature
This homepage sells the product in one line: “We instantly summarize text.” No fluff. Just clarity. Then it instantly shows...
A coffee alternative compares their product to traditional coffee to convert sales
MUD/WTR nails their landing page by going straight at coffee’s weak spot: side effects. Their side-by-side chart clearly shows “MUD/WTR...
Reddit ad for skin care product uses before and after photos
Kiehl’s keeps it simple and powerful in this ad. They lead with “Since 1851,” instantly building trust. Then they drop...
Landing page image that shows feature benefits
This signup page for Capital One Shopping’s Price Protection is a masterclass in visual communication. Instead of paragraphs of text,...
Emotional before and after ad
SmartNomad nailed the emotional contrast. The left side shows a stressed worker rubbing her eyes in frustration. The right side?...
Before and after fitness Instagram ad
StretchItApp nails the classic “before and after” ad. The first image shows limited flexibility. The second shows amazing progress. But...
Image that visually explains
Acorns takes a $0.50 roundup and makes it look like a life-changing decision. This ad turns spare change into potential...
Great before & after Ad
Ridge Wallet nailed the classic "before and after" format—without a single gym photo. Their ad shows a bulky, overstuffed wallet...
Spam & Pancakes Print Ad
In 1941, Spam pulled a clever move: they showed people that Spam wasn’t just for lunch. It could be breakfast...
Before & After Instagram Ad
This Sene ad nails visual storytelling. One model, two outfits: one frumpy “Before,” one sharp “After.” No words needed to...
Botox and Dermalfill Ad
This Botox ad nails visual communication. Instead of dumping copy in a paragraph, it uses callouts to map exactly where...
Scan Cafe Before and After Photo
This image from ScanCafe nails the “before-and-after” concept beautifully. One glance and you instantly get what the product does: it...
Beardbrand Before and After Image
This barber before-and-after photo says everything without a single word. One side screams “lumberjack lost in the woods.” The other...
Pet groomer dog haircut before and after
There’s something irresistible about a good transformation photo. This pet groomer nailed it with a clean, side-by-side “Before” and “After”...
Powerwashing before and after photo
Nothing sells like proof. This powerwashing company nails it with a simple before-and-after shot—no text, no gimmicks, just raw results....
Norwex detergent before and after
This Norwex ad is a masterclass in simple, visual proof. No hype. No long pitch. Just one image showing a...
Presto Pressure Cooker Ad
This vintage Presto ad nailed a timeless marketing truth: people don’t buy the thing, they buy what it gives them....
Features VS Benefits
This image nails one of marketing’s oldest lessons: people don’t buy features, they buy benefits. When you show a product’s...
Wake up to Tang
This old Tang ad didn’t just sell a drink mix. It sold a new habit: “Wake up to Tang.” Suddenly,...
