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craigslist-unbundled

Craigslist unbundled

Craigslist used to be the one-stop shop for everything online—jobs, housing, dates, and random stuff for sale. Then startups came...

Before and After/Data/Advice
Jul 12, 2023
Now-hiring-sign

Great alternative to “Now Hiring” sign

CB2 could’ve just slapped a “Now Hiring” sign on their window and called it a day. Instead, they wrote “Dream...

Ads/Wisdom/Copywriting
Jul 8, 2023
remastered-sleep-online-ad

Great Us -VS- Them Instagram ad

A headline that says “Address the root causes of snoring by drinking water” makes anyone with a snoring problem instantly...

Ads/Instagram/Copywriting
Jul 7, 2023
local-hive-before-and-after-photography-shot

Before/After shot for a product photography course

This ad nails it with one clear idea: show proof. The before/after shot of a honey bottle instantly communicates the...

Ads/Copywriting/Before and After
Jun 30, 2023
burberry-logo

Burberry logo going from simple to complex design

Over 120 years, Burberry’s logo tells a full story of design trends. It starts ornate, gets stripped down, and then...

Ads/Before and After/Packaging
Jun 28, 2023
bruce-lee-workout

Bruce Lee Workout

This image nails it: Bruce Lee’s physique on the left, his exact workout routine on the right. First, it shows...

Ads/Copywriting/Before and After
Jun 6, 2023
minute-maid-orange-juice-ad

Clever OJ ad makes you look closer at it

This classic Minute Maid ad shows a pitch-perfect way to make value visual. Two pitchers. One ruler. One clear winner....

Ads/Print Ads/Copywriting
Jun 5, 2023
funny-neck-pain-image
Posted by Neville MedhoraNeville Medhora

Funny neck pain image

This meme hits because every single person with a smartphone has lived it. The “why do I hurt?” paired with...

Ads/Before and After/Images
May 23, 2023
ekster-wallet-ad

Ekster bifold wallet ad

Simple. Visual. Punchy. Ekster’s ad instantly makes you want to ditch your old, bulky wallet. It’s a side-by-side that does...

Ads/Copywriting/Before and After
May 9, 2023
apple-logos-get-simpler

Apple Logo Gets Simpler

Look at this Apple logo timeline. As the company grew, the logo went from a detailed drawing of Isaac Newton...

Copywriting/Before and After/Headlines
May 4, 2023
jello-weight-loss-ad

“Lowest calorie dessert” Jello Ad

In the 1950s, Jell-O wasn’t just a jiggly dessert. It was marketed as a “diet-friendly” snack—low-calorie, delicious, and cheap. This...

Ads/Print Ads/Copywriting
May 2, 2023
Honest-before-after-shoe-ad

Honest before/after shoe ad with time

This shoe ad nails something rare: truth. It shows their woven slip-ons on Day 1 and again after 1,736 days....

Ads/Instagram/Before and After
Apr 26, 2023
us-vs-them-graph

Cool “Us” vs “Them” graph showing a service

This ad from “We Clone You” nails a classic visual marketing trick: the side-by-side comparison. One happy, relaxed guy vs....

Ads/Instagram/Copywriting
Apr 21, 2023
gets-better-with-age-wallet-ad

“Gets Better With Age” Twitter Wallet Ad

Ever seen an ad that says everything without saying much? Ekster nailed it. Their tweet shows a wallet on Day...

Ads/Before and After/Tweets
Apr 19, 2023
hims-before-after-hair-ad-for-social-media

Before & After Hair Loss Ad

Nothing sells transformation like visual proof. Hims nails it here with a simple Before & After shot that says everything...

Ads/Before and After/Images
Apr 18, 2023
consulting-page-neville-medhora

Consulting on a platform

Neville Medhora ran hundreds of consulting calls from a “hidden” page on his site. Great income, great learning — but...

Essay/Before and After/Advice
Apr 14, 2023
donubi-sugar-healthy-ad

Vintage Domino Sugar comparison Ad

Back in the 1950s, when “health food” first started trending, the sugar industry got sneaky-smart. Domino Sugar ads compared sugar’s...

Ads/Print Ads/Copywriting
Apr 14, 2023
bidet-control

Automated bidet controls

Sometimes the best marketing isn’t in the pitch, it’s in the experience. This Japanese bidet remote shows how a product...

Picture/Before and After/Advice
Apr 10, 2023
cheaper-isnt-better-shoe-ad

Cool graphic showing “Cheaper is not better”

Ever tried convincing someone that “cheap” can actually be expensive? This graphic nails it with running shoes. Two pairs side...

Ads/Copywriting/Before and After
Apr 7, 2023
Visually-showing-procrastination

Visually showing procrastination

This ad nails it. It shows what you planned to do (green block: “Project A”) versus what actually happened (red...

Ads/Instagram/Copywriting
Apr 6, 2023
White-paint-on-brick-trend-before-after

Before and After Transformation Photos

Before-and-after photos are marketing crack. They instantly stop the scroll, tell a full story, and make people imagine the transformation...

Essay/Before and After/Tweets
Mar 31, 2023
New-technologies-emerge-quick

New technologies emerge quick

Crazy thought: none of these brands existed 15 years ago—and now they rule the world. This image is a masterclass...

Before and After/Data/Images
Mar 29, 2023
White-paint-on-brick-trend-before-after

White paint on brick trend before/after

This ad nails one of the oldest marketing tricks: show a dramatic “before and after.” The product? White paint. The...

Ads/Instagram/Before and After
Mar 27, 2023
before-after-people

Show Don’t Tell

Most businesses talk about what they do. The smart ones show it. These before-and-after shots say more than any slogan...

Ads/Copywriting/Before and After
Mar 9, 2023

Command Palette

Search for a command to run...