
Craigslist unbundled
Craigslist used to be the one-stop shop for everything online—jobs, housing, dates, and random stuff for sale. Then startups came...

Great alternative to “Now Hiring” sign
CB2 could’ve just slapped a “Now Hiring” sign on their window and called it a day. Instead, they wrote “Dream...

Great Us -VS- Them Instagram ad
A headline that says “Address the root causes of snoring by drinking water” makes anyone with a snoring problem instantly...

Before/After shot for a product photography course
This ad nails it with one clear idea: show proof. The before/after shot of a honey bottle instantly communicates the...

Burberry logo going from simple to complex design
Over 120 years, Burberry’s logo tells a full story of design trends. It starts ornate, gets stripped down, and then...

Bruce Lee Workout
This image nails it: Bruce Lee’s physique on the left, his exact workout routine on the right. First, it shows...

Clever OJ ad makes you look closer at it
This classic Minute Maid ad shows a pitch-perfect way to make value visual. Two pitchers. One ruler. One clear winner....

Funny neck pain image
This meme hits because every single person with a smartphone has lived it. The “why do I hurt?” paired with...

Ekster bifold wallet ad
Simple. Visual. Punchy. Ekster’s ad instantly makes you want to ditch your old, bulky wallet. It’s a side-by-side that does...

Apple Logo Gets Simpler
Look at this Apple logo timeline. As the company grew, the logo went from a detailed drawing of Isaac Newton...

“Lowest calorie dessert” Jello Ad
In the 1950s, Jell-O wasn’t just a jiggly dessert. It was marketed as a “diet-friendly” snack—low-calorie, delicious, and cheap. This...

Honest before/after shoe ad with time
This shoe ad nails something rare: truth. It shows their woven slip-ons on Day 1 and again after 1,736 days....

Cool “Us” vs “Them” graph showing a service
This ad from “We Clone You” nails a classic visual marketing trick: the side-by-side comparison. One happy, relaxed guy vs....

“Gets Better With Age” Twitter Wallet Ad
Ever seen an ad that says everything without saying much? Ekster nailed it. Their tweet shows a wallet on Day...

Before & After Hair Loss Ad
Nothing sells transformation like visual proof. Hims nails it here with a simple Before & After shot that says everything...

Consulting on a platform
Neville Medhora ran hundreds of consulting calls from a “hidden” page on his site. Great income, great learning — but...

Vintage Domino Sugar comparison Ad
Back in the 1950s, when “health food” first started trending, the sugar industry got sneaky-smart. Domino Sugar ads compared sugar’s...

Automated bidet controls
Sometimes the best marketing isn’t in the pitch, it’s in the experience. This Japanese bidet remote shows how a product...

Cool graphic showing “Cheaper is not better”
Ever tried convincing someone that “cheap” can actually be expensive? This graphic nails it with running shoes. Two pairs side...

Visually showing procrastination
This ad nails it. It shows what you planned to do (green block: “Project A”) versus what actually happened (red...

Before and After Transformation Photos
Before-and-after photos are marketing crack. They instantly stop the scroll, tell a full story, and make people imagine the transformation...

New technologies emerge quick
Crazy thought: none of these brands existed 15 years ago—and now they rule the world. This image is a masterclass...

White paint on brick trend before/after
This ad nails one of the oldest marketing tricks: show a dramatic “before and after.” The product? White paint. The...

Show Don’t Tell
Most businesses talk about what they do. The smart ones show it. These before-and-after shots say more than any slogan...