Chiropractor Ad Before and After (Brand Marketing vs. Benefit Marketing)
Most businesses love talking about themselves. Their name, their history, their logo. But customers don’t care. They just want their...
LeadPages cancellation page
Most cancellation pages just say “Bye!”This one from Leadpages says, “Wait, can we help?” It smartly turns a negative touchpoint...
Stratechery "Aggregation Theory" Images
Ben Thompson’s simple sketch nails a big idea: how the internet flipped value creation. Pre-internet, companies had to own everything—production,...
Focus on the other person's needs
Look at these two signs.The first one screams “help me.”The second one quietly says “here’s how I can help you.”...
Ash Ambirge Gossip Testimonials
Ash Ambirge renames her testimonial section “Gossip About Me.” It’s a tiny tweak that instantly gives her brand a sassy,...
The Emotions FeelingWheel
Ever wonder why your customers react a certain way? This emotion wheel is a cheat code for decoding human feelings....
Funny Photoshop Ad
This sign nails humor-based marketing. It shows a “before and after” of a guy’s body… except the transformation comes from...
Folding Stroller Explainer Gif
You don’t need fancy animations to make a killer explainer video. This stroller demo nails it in under 10 seconds...
Before & After Template With Explanations
This Before & After example from Copywriting Kourse shows exactly how to structure a high-converting testimonial. You’re not just showing...
Custom LED sign for golf
Before: a boring LED screen showing time and weather.After: a custom animated sign that made people look up and walk...
Make “Warning Labels” more effective with using bullet lists
Ever seen a paragraph so packed that your eyes just quit? That’s what happens when you drown readers in text....
Remove excess words, use “more info” links
Look at that transformation! The “Before” version drowns readers in details. The “After” version? It’s short, clear, and gets you...
Application Form Word Reduction Copywriting Example
Ever read an instruction twice because it was too wordy? That’s bad copy. The “Before” side here is a mouthful....
SquareSpace Tiered Pricing
Squarespace noticed something: customers weren’t just comparing plans, they were comparing needs. Instead of stacking all pricing options into one...
14 Day Rapid Fat Loss Plan
This weight loss sales page is a masterclass in direct response stacking. It doesn’t try to be clever—it just uses...
Jack with full tattoo sleeve
Same guy. Same pose. Same shirt.But three totally different vibes: social, dating, and business. Marketing lesson in a T-shirt Our...
Profile Photo: Neville Smiling On Website
Wild how one photo can tell three totally different stories. Same guy, same look—but label it “Dating,” “Social,” or “Business”...
Rapid Loss Advertorial
This old-school Rapid Loss advertorial is a masterclass in tackling pain points head-on. It doesn’t just sell a shake—it sells...
Before/After case study or testimonial Headlines
The doodle says it all: transformation sells. One side shows “before” with a sad, round figure. The other? A fit,...
Purely Wholesome Soap Belly Band
Ever noticed how a plain bar of soap can suddenly look fancy just by wrapping a little paper around it?...
Jessica Jobes Before and After Website
This image nails the “proof” factor. A dull, zero-leads webpage on the left. A sleek, lead-machine version on the right....
SumoCon
SumoCon nails its pitch in one line: “Spend a weekend working on your business, not just in it.” That short...
AppSumo Prey Email
AppSumo’s sales page for Prey didn’t start with specs. It started with panic. Neville Medhora walks into his apartment… his...
Heinz Ketchup Package
Everyone loves ketchup, but everyone hates the packets. Rip, squeeze, splatter—total mess. Heinz saw this tiny pain and flipped it...
