Avoid cold emails with really bad introductions
Most cold emails bomb because they scream “sales pitch” from the first line. The image above nails the difference: one...
Avoid confusing "buzzwords" in your copy
Buzzwords sound fancy but usually say nothing. The left side of this image tries to impress; the right side actually...
Dog Weight Loss Before & After
Everyone loves a good transformation story. And this before-and-after shot of a once-chunky dachshund turned fit pup nails it. No...
Classic Charles Atlas comic ads
This Charles Atlas comic ad ran in magazines for decades. Why? Because it was more than an ad — it...
Visual guide to different types of chocolate chip cookies
Ever wonder why your homemade cookies never match your grandma’s? This image breaks it down visually — showing how small...
Matter's Explainer Video
The explainer video for Matter nails a problem every professional faces: feedback that’s too little, too late. Instead of waiting...
Inflation Image
This image nails the concept of inflation in one glance. No charts. No jargon. Just five shopping carts getting more...
Simple before & after photo using no image markup
A single image can sell more than a thousand words ever could. This before-and-after yard transformation nails it—no text, no...
Easy and Simple Comparison Chart
This image nails it: a Lamborghini vs a Tesla Roadster, side-by-side specs, same layout, and a clear winner. It looks...
Personality Defense Quote
This shower thought hits hard: “Everyone’s personality is a sum of defense mechanisms they have adopted to survive.” Swap “personality”...
HVAC Facebook Ad before/after
Look at the “Before vs After” ad above. The same message. Totally different effect. The first feels like homework, the...
Proposal email before/after
This side-by-side rewrite shows how small tweaks can turn a rambling follow-up into a deal-closer. The key: your lead already...
disguise's home page before/after
The “before” version of disguise’s homepage had a pretty skyline, but zero clarity. “Create together” could mean a pottery class...
Eat This, Not That (chocolate bar edition)
BariLife nailed the “Eat This, Not That” format. Instead of vague swaps like “fruit instead of candy,” they went all...
Shoe repair service before + after
This 1970s ad for Tred 2 is a masterclass in clear communication. No fancy design, no gimmicks — just one...
Men's Hat Before and After Print Ad
Knox Hats nailed this ad. Instead of telling you how stylish their hats are, they show you. A side-by-side transformation:...
LED lighting before + after
This before-and-after image nails what every marketer should aim for: a crystal-clear side-by-side that sells the difference instantly. The LED-lit...
Before and After Nail Into Sword Photo
This image nails it. Literally. A rusty nail becomes a shiny sword, and instead of boring text like “Before &...
Functional Training Homepage Before and After
The first headline in the image says, “Take your next steps in functional fitness.” Sounds fancy, but what does it...
Personal Training Homepage Before and After
When someone lands on your site, they decide in seconds if they’ll stay or bail. That means your headline has...
Bricks Headline Before and After
Most ads love to shout “Value! Quality! Durability!” but those are just empty buzzwords. The difference between a boring ad...
Physical Therapy Sign Before and After
Ever see a sign that tries to sound smart but just ends up confusing everyone? That’s what happened on the...
Panhandling Before and After (with New Copy Angle)
The old “Need Beer $” sign worked once because it was honest and funny. But after everyone copied it, it...
Barber Instagram Before and After
Nothing builds trust like proof. Especially when the product is as personal as your hair. This barber nails it by...
