What is Hipmunk? Explainer Video
Remember how awful flight searches used to be? Tabs everywhere, pop-ups galore, and endless layovers to compare. Hipmunk flipped that...
Mary Wells Lawrence on Advertising
Mary Wells Lawrence said it best: great advertising should make people a little nervous about not buying. That tiny buzz...
Skating Rink Live Infographic Banner
This roller rink didn’t sell nostalgia or disco balls—they sold fitness. Their banner flips the script from “fun night out”...
Female Weight Loss Before and After Photo
This side-by-side image says everything without a word. One frame shows the past, the other the result. Your brain instantly...
Spending Habits Graph
This Standard Life graphic is a masterclass in quick understanding. In two seconds, you “get” how spending habits differ between...
Teeth Whitening Before and After
This image nails the “before and after” trick. One side shows dull, yellowish teeth. The other? Sparkling white perfection. No...
Kitchen Reno Before and After
This kitchen remodel photo isn’t just a pretty “after” shot. It’s a full-blown story: dull and dated turns bright and...
Largest Companies by Market Cap Chart
This chart nails it: in just 15 years, the biggest companies on earth flipped from oil and manufacturing to pure...
CEO-to-Workers Pay Ratio
This AFL-CIO graphic turns dry income stats into something you actually want to look at. Instead of showing a spreadsheet...
Male Weight Loss Before and After Photos
Nothing sells transformation like a before-and-after photo. Just look at this image—no caption needed. You instantly understand the story: hard...
Exercise Before and After Graph
This chart hits a universal truth: move your body, boost your mood. Before exercise, 78.7% felt “normal.” After? 75% felt...
Bank Market Value Graph
This chart shows how smart design can make data hit harder than any spreadsheet. Each pair of circles compares a...
Apple's Revenue Graph
This chart hits you with a story in one glance: Apple’s revenue climbing hard for 13 years, then bam—a dip...
Austin Shoe Hospital
A shoe repair shop nailed street marketing with zero clever slogans or discounts. Just a board showing side-by-side photos of...
Millennials, Gen X and Boomers Comparison
This infographic nails what most financial content misses: clarity plus emotion. In one glance, you see who’s ready for retirement...
Accutane Before and After
This collage tells a full story without words. You see the struggle, the change, and the win. That instant emotional...
The Video Testimonial
People rarely watch full testimonial videos. Attention spans are toast. This layout fixes that by giving context before they hit...
The Data Graph Testimonial
Numbers are great, but on their own… pretty meh. Add a short, emotional story and suddenly, the numbers mean something....
Testimonial w/ Before & After Numbers and Evidence
This testimonial from Adam Franklin isn’t your average “I loved it!” review. It’s a sales tool disguised as social proof...
1902 Heinz 57 Print Ad
This old-school Heinz ad is a masterclass in directing attention before heatmaps were even a thing. It shows exactly how...
The 12-Step Formula for Sales Letters
Most copy skips straight to "Buy now!" before the reader even cares. The 12-step sales formula fixes that by pulling...
They All Did Unpleasant Things...Headline Formula
People love a good transformation story. That’s why “before and after” videos and comeback arcs go viral. You can use...
The 4 P's of Persuasive Copywriting
Most copy stops at “this is cool.” But buyers don’t buy “cool.” They buy results. The 4P formula fixes that:...
Copywriting Example - Shoe Hospital
Austin Shoe Hospital traded boring “Saturday Special” signs for a visual home run. Instead of shouting discounts, their new signs...
