2,944 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

Facebook Groups Photography Script

A local Austin photographer posted the same $100 headshot offer across four Facebook groups. But here’s the twist — every...

Copywriting/Scripts/Advice
Apr 16, 2018
example-photographer-facebook

Facebook Photography Post

Neville Medhora nails this casual, friendly pitch for his side photography gig. It reads like a post to friends, not...

Copywriting/Scripts/Advice
Apr 16, 2018
100-dollar-experiment3

Craigslist Website Script

This Craigslist-style ad nails the basics: it tells you exactly what you get, how much it costs, and how fast...

Ads/Copywriting/Scripts
Apr 16, 2018
100-dollar-experiment2

Facebook Group Website Script

A simple Facebook post. No fancy ad spend. No complicated funnel. Just a clear offer from a person who knew...

Copywriting/Scripts/Advice
Apr 16, 2018

Facebook Post Website Script

Someone’s offering to build a full WordPress website in 24 hours for $100. That’s it. No tech jargon, no fluff....

Ads/Copywriting/Scripts
Apr 15, 2018
Schweppes-tonic-billboard

Schweppes Tonic Billboard

This old-school billboard nails a timeless lesson: sometimes marketing gold comes from pairing two strong brands. The ad shows exactly...

Ads/Print Ads/Copywriting
Apr 15, 2018
Schweppes-whitesuit, June 04, 1966

1950's Schweppes Tonic Print Ad

Commander Whitehead wasn’t just selling tonic. He was selling sophistication. This Schweppes ad turns something as ordinary as carbonation into...

Ads/Print Ads/Copywriting
Apr 15, 2018
schweppes ad-bitter-lemon

Schweppes Bitter Lemon Print Ad

This ad doesn’t just tell you Schweppes is made with real lemons—it makes you see it. The refined man holding...

Ads/Print Ads/Copywriting
Apr 15, 2018
ogilvy-schweppes-mutiny
Posted by Neville MedhoraNeville Medhora

1960's Schweppes Tonic Print Ad

This Schweppes ad nails storytelling and authority in one shot. A rugged sailor warns: mixing a Gin-and-Tonic without Schweppes is...

Ads/Print Ads/Copywriting
Apr 15, 2018
Ad
print-ads-presidents-schweppes

Schweppes Tonic Print Ad

This Schweppes ad is pure branding genius. A calm, sophisticated man in a white suit pours tonic water, while the...

Ads/Print Ads/Copywriting
Apr 15, 2018
Schweppes- the emperor of all the ginger ales
Posted by Neville MedhoraNeville Medhora

Schweppes Ginger Ale Print Ad

This 1950s ad nails something modern marketers still chase—status. A man getting his beard trimmed by a personal barber while...

Ads/Print Ads/Copywriting
Apr 15, 2018
designer

Hilarious “Three Tiered Pricing” with $0 option “Excluding Everything!!”

This pricing page nails humor and persuasion in one shot. The “$0” plan literally says it “Excludes Everything!!” and tells...

Ads/Copywriting/Pricing
Apr 14, 2018
ZeroBounce-testimonial

Award Winner Testimonial Example

ZeroBounce does something super smart here. They don’t just say they’re great at email validation. They show it by featuring...

Copywriting/Images/Testimonials
Apr 14, 2018
Impossible Foods

Impossible Foods Homepage

This Impossible Foods homepage is a masterclass in storytelling through design. It doesn’t just list features; it walks you through...

Copywriting/Home Pages/Data
Apr 12, 2018
Video

Slack animated explainer video

Ever tried to explain your product and watched people’s eyes glaze over? That’s exactly what explainer videos fix. They package...

Copywriting/Videos/Data
Apr 12, 2018
Video

Walmart motion graphics explainer video

Explainer videos are marketing’s secret cheat code. In under two minutes, they can turn confusion into clarity and browsers into...

Copywriting/Videos/Advice
Apr 12, 2018
Value Based Price Optimization Software

Price Intelligently Sales Page

Price Intelligently nailed a tough challenge: explaining complex pricing analytics software in a way anyone could understand. Their homepage doesn’t...

Copywriting/SaaS Pages/Sales Pages
Apr 12, 2018
Nev-no-tattoos

Neville without tattoos

Same photo. Three contexts. Totally different vibes. This simple image breakdown shows how one picture gets rated differently depending on...

Ads/Copywriting/Profile Photos
Apr 11, 2018
Linda-2-no-tattoos

Linda wearing swimsuit without tattoos

This image nails how framing changes perception. One photo, but three categories (social, dating, business) create wildly different impressions —...

Copywriting/Profile Photos/Images
Apr 11, 2018
Ad
Sara-2-with-tattoos

Sara with full body arm, legs, neck tattoos

Crazy how the same picture can tell three totally different stories. One image, but your brain switches context—and boom—people see...

Copywriting/Profile Photos/Images
Apr 11, 2018
Sara-with-tattoos

Sara with arm and neck tattoos

Crazy how one picture can tell three totally different stories. Same photo, same smile, different context. The only change? The...

Copywriting/Profile Photos/Images
Apr 11, 2018
Jack-no-tattoos

Jack without tattoos

Same guy. Same photo. But the message changes based on context. When people saw this speaker in a Jack Daniel’s...

Ads/Copywriting/Profile Photos
Apr 11, 2018
Noah-with-tattoos

Noah with arm and neck tattoos

One photo. Three contexts. Totally different perceptions. This image breaks down how the same person is judged across social, dating,...

Ads/Copywriting/Profile Photos
Apr 11, 2018
sam-with-tattoos

Sam with arm and neck tattoos

Clothes talk. And in marketing, your “look” speaks before you do. The image above shows the same person in three...

Copywriting/Profile Photos/Images
Apr 11, 2018

Command Palette

Search for a command to run...