3,027 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

vest-pocket-adding-maching-old-ad

Vest-Pocket Adding Machine Print Ad

This old ad for a “Vest-Pocket Adding Machine” pulls off something rare — it gives the product a voice! The...

Ads/Print Ads/Copywriting
Oct 10, 2018
paper-fasteners-old-ad

Old Print Ad for Paper Fastener Machines

This old Hotchkiss ad shows how even simple office tools can look like must‑have business essentials. It didn’t sell “a...

Ads/Print Ads/Copywriting
Oct 10, 2018
copy-chief-5-ways-change-marketing

Copy Chief "5 Ways" Sales Page

This Copy Chief sales page nails the “reason why” approach. Instead of pushing features, it gently walks readers through why...

Copywriting/Advice/Sales Pages
Oct 10, 2018
The-Copy-Cure-landingpage

The Copy Cure Landing Page

The Copy Cure landing page is a masterclass in explaining why someone should buy. Every section gently walks you from...

Copywriting/Sales Pages
Oct 10, 2018
articoolo pricing

Articoolo monthly and one-time pricing structure

This pricing page from Articoolo nails it: it gives customers two clear choices—pay per use or subscribe and save. It’s...

Copywriting/Pricing/Advice
Sep 28, 2018
summary-of-content-post

Making better content checklist

This little image sums up how to write amazing content in 12 lines flat. It’s like a recipe for irresistible...

Copywriting/Data/Advice
Sep 24, 2018
CodementorX-testimonials

Side-bar testimonials on CodeMentor

CodeMentor does something clever on their developer directory page. As you scroll through profiles, a sidebar shows real client reviews...

Copywriting/Data/Advice
Sep 17, 2018
Tyndall-direct-mail-flyer-2

Tyndall Love Direct Mail Flyer

This real estate postcard nails an emotional upgrade pitch: stop “settling” for a studio and “love” the two-bedroom you deserve....

Print Ads/Copywriting/Direct Mail
Sep 11, 2018
Fith-and-West-Direct-Mail-Flyer

Fifth and West Condos Direct Mail Flyer Utilizing Numbers

This condo flyer hooks attention fast with numbers. Big, bold ones. Each figure tells a story about space, luxury, and...

Print Ads/Copywriting/Direct Mail
Sep 11, 2018
The-Tyndalls-Direct-Mail-Flyers

The Tyndall's Direct Mail flyer

This direct mailer nails real estate marketing by turning a condo pitch into an emotional trigger. The message? Stop renting...

Ads/Copywriting/Direct Mail
Sep 11, 2018
Frase I Research Intelligence -2.

Frase AI About Page

Most “About” pages are either brag sheets or snooze-fests. Frase found the sweet spot: clear, human, and purpose-driven. Marketing Analysis...

Copywriting/About Pages/Images
Sep 4, 2018
mindmeister

MindMeister 4-Option Pricing

A clean pricing table can make or break a signup. This one nails it. It shows exactly who each plan...

Copywriting/Pricing/Advice
Aug 31, 2018
Introducing More Clients Every Month

More Clients Every Month by Derek Halpern of Social Triggers

Derek Halpern’s course page is a masterclass in persuasive design. It sells a high-ticket service business course using a simple,...

Copywriting/Advice/Sales Pages
Aug 30, 2018
guardians-of-the-gums-i-am-tooth-billboard

I AM TOOTH Billboard for Dentist

This dental billboard nailed what most local ads miss: attention and memorability. Instead of another generic smile stock photo, they...

Ads/Print Ads/Copywriting
Aug 28, 2018
proof ad

Clever advertisement for garage builder

A real estate agent nailed it with this one. The ad shows where Apple, Google, Amazon, and others started —...

Ads/Print Ads/Copywriting
Aug 27, 2018
hostel for sale fb post

Super effective Facebook Post for selling a business

This one-page Facebook post sold one of Thailand’s top hostels and racked up hundreds of inquiries. No fancy sales funnel....

Copywriting/Data/Social Media
Aug 27, 2018
quizlet superpowers

Quizlet "Add Superpowers" Pricing

“Add superpowers to your account!” That’s the first thing you see when Quizlet pitches its paid plan. Instead of focusing...

Copywriting/Pricing/Data
Aug 26, 2018
Car Leasing I LINGsCARS - https___www.lingscars.com_

Popular car website uses old-school 90’s style

It looks like a 90’s website explosion. Flashy colors. Clashing fonts. Wild GIFs. But guess what? LingsCars moves more car...

Copywriting/Home Pages/Images
Aug 14, 2018
How to Win the game of Advanced Perso_ - http___start.iwillteachyoutoberich

Advanced Personal Finance Sales Page

Ramit Sethi’s “Advanced Personal Finance” page is a masterclass in long-form persuasion. It feels more like a confident conversation with...

Copywriting/Advice/Sales Pages
Aug 9, 2018
bullet-point-example

Easier to read text with bullet points example

Ever see a paragraph that looks like a wall of text? Your readers probably skip it too. The image above...

Copywriting/Advice
Jul 31, 2018
warning-labels

Make “Warning Labels” more effective with using bullet lists

Ever seen a paragraph so packed that your eyes just quit? That’s what happens when you drown readers in text....

Copywriting/Before & After/Advice
Jul 31, 2018
we-want-to-hear-in-plain-text

Remove excess words, use “more info” links

Look at that transformation! The “Before” version drowns readers in details. The “After” version? It’s short, clear, and gets you...

Copywriting/Before & After/Advice
Jul 31, 2018
plain language

Application Form Word Reduction Copywriting Example

Ever read an instruction twice because it was too wordy? That’s bad copy. The “Before” side here is a mouthful....

Copywriting/Before & After/Advice
Jul 31, 2018
fundraising pricing table

Qgiv’s 4-Option Pricing

Qgiv nails something most SaaS companies overcomplicate: clear pricing tiers that make upgrading feel natural. No fluff. Just four tidy...

Copywriting/Pricing/Advice
Jul 30, 2018

Command Palette

Search for a command to run...