3,027 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

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Posted by Sam ParrSam Parr

Hampton in person groups map

Hampton just dropped a slick map showing their next big move: going fully IRL. They’re launching in-person groups across 13...

Copywriting/Tweets/Data
Aug 13, 2025
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Top 40 occupations with highest AI Applicability score chart

Look at this chart. It lists the 40 jobs most likely to be automated by AI. Translators, writers, sales reps...

Copywriting/Emails/Videos
Aug 13, 2025
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Icon Three Tiered Pricing Plan

Tired of “Basic / Pro / Enterprise” plans? Icon flips the script with pricing tiers like “Premium Banana.” It’s silly,...

Copywriting/Pricing/Advice
Aug 13, 2025
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To Rules of Marketing

This chart by Tom Pestridge nails what most marketers forget: marketing isn’t about clever tactics, it’s about human behavior. Each...

Formulas/Copywriting/Data
Aug 12, 2025
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Icon's "How AdGPT works" section

AdGPT’s explainer section is a mini masterclass in landing page clarity. In just four steps, it turns something complex (AI...

Ads/Copywriting/Sales Pages
Aug 12, 2025
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Icon Comparison Chart

This chart from Icon is a masterclass in visual selling. One glance and you instantly get the story: Icon does...

Copywriting/Before & After/Data
Aug 11, 2025
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"I'm Available" Billboard Space Ad

Driving past this, you might think it’s a dating ad. Nope. It’s a billboard selling itself. “I’m Available. Call me?”...

Ads/Copywriting/Outdoor Advertising
Aug 11, 2025
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GoHighLevel Ads and Promotions

GoHighLevel’s ad set nails a simple message: less chaos, more clarity. Each square-sized ad takes one pain point—overwhelm, bad leads,...

Ads/Copywriting/Images
Aug 10, 2025
Video
Posted by Sam ParrSam Parr

These 2 guys are making 160m/year from chocolate

Two journalists uncovered child labor in the chocolate industry. Instead of stopping at outrage, they launched their own chocolate brand...

Ads/Copywriting/Podcast
Aug 9, 2025
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Posted by Noah KaganNoah Kagan

Get 50% off not to cancel

Ever try to cancel a service and suddenly get a juicy discount? That’s not desperation—it’s strategy. OpenAI’s cancel flow offers...

Copywriting/Pricing/Pop Ups
Aug 9, 2025
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Posted by Sam ParrSam Parr

10 Most Recommended Books on My First Million

1) "How to Get Rich" by Felix Dennis2) "The 4-Hour Workweek" by Tim Ferriss3) "How to Win Friends and Influence...

Ads/Copywriting/Books
Aug 9, 2025
Video

Ben Affleck said something that perfectly explains why AI can’t replace artists.

Ben Affleck recently weighed in on the AI vs. artist debate. His take? Machines can’t replicate feelings. And that’s a...

Ads/Copywriting/Videos
Aug 8, 2025
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What NOT to say in Marketing

Ever stare at your copy and think, “It sounds… fine”? That’s the problem. Fine doesn’t convert. This chart from Tom...

Formulas/Copywriting/Data
Aug 8, 2025
thesamparr
Sam Parr
@thesamparr
The Law of Line Extension: Trying to be everything to everyone ruins your brand. Stretching your name across many products weakens your identify. Launch a new brand instead. Good: Honda going upmarket and making Acura. Bad: Buzzfeed making stores at the airport and ovens.
Posted by Sam ParrSam Parr

The Law of Line Extension

Brands die when they try to be everything to everyone. Sam Parr nailed it in his tweet about the “Law...

Copywriting/Before & After/Tweets
Aug 7, 2025
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Posted by Noah KaganNoah Kagan

AppSumo AI Bundle 69% sold out in 3 hours

AppSumo dropped an AI tools bundle for $39 and sold out in five hours. That’s wild. Let’s break down why...

Ads/Copywriting/Data
Aug 7, 2025
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Cool growth Mario image

Mailmodo nailed this Super Mario-themed ad. It instantly clicks with gamers and marketers alike—Mario eats the power-ups and grows 3x...

Ads/Signup Forms/Copywriting
Aug 7, 2025
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Great content vs. crappy AI content

Everyone’s rushing to pump out AI content. The image nails it: a mob fighting to cram through the “AI content”...

Copywriting/Tweets/Data
Aug 6, 2025
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Fun hand-drawn before and after

Look at these two RMS Beauty ads. One looks like every other skincare ad on the internet — clean, bland,...

Ads/Copywriting/Before & After
Aug 6, 2025
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Wallet Opening Words Landing Page

This “Wallet Opening Words” sales page is like a confetti cannon for your eyeballs. It’s loud, fun, and bursting with...

Copywriting/Home Pages/Images
Aug 6, 2025
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Service that offers mirror finishes for Cybertrucks

This Mirrored Cyber ad nails premium positioning with one bold line: “Better Than a Wrap.” It’s not just selling a...

Ads/Copywriting/Images
Aug 5, 2025
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Posted by Neville MedhoraNeville Medhora

Apple Newton 1993 Print Ad

Apple’s Newton MessagePad looked futuristic in 1993. A handheld digital notepad that could fax, email, and take notes? Wild. But...

Ads/Print Ads/Copywriting
Aug 4, 2025
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Net Worth Based By Age Group

Everyone wants to know how they stack up — income, followers, net worth, you name it. This simple chart breaks...

Copywriting/Money/Data
Aug 4, 2025
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Budgeting App Comparison Cart

Monarch Money nails it with this side-by-side chart. In one glance, it tells users why Monarch isn’t just another budgeting...

Ads/Copywriting/Before & After
Aug 4, 2025
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Posted by Neville MedhoraNeville Medhora

Simple Launch Email Template to Fill Out

Sometimes fancy design isn't what sells—it’s clarity. This email template nails it with a friendly, simple structure that keeps readers...

Copywriting/Emails/Templates
Aug 3, 2025

Command Palette

Search for a command to run...