2,946 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

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Posted by Neville MedhoraNeville Medhora

EBITDA Explained in one image

Ever heard Buffett call EBITDA “bulls**t earnings”? That’s because this little acronym likes to make companies look way shinier than...

Copywriting/Money/Data
Mar 23, 2025
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Naval Ravikant How to Get Rich

Naval’s viral “How to Get Rich” post isn’t just wealth advice. It’s a masterclass in positioning ideas that spread like...

Copywriting/Money/Advice
Mar 23, 2025
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Software in AI - RAAS (Results As A Service)

Dharmesh from HubSpot nailed it with this one. His idea: RaaS (Results as a Service) is the future. Instead of...

Ads/Business Ideas/Wisdom
Mar 22, 2025
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Hormozi Simple Email SOP

If writing emails makes you cringe, Alex Hormozi has a fix: a three-step “Email SOP” that keeps things simple and...

Copywriting/Emails/Tweets
Mar 22, 2025
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Another cute PostHog email

Billing limit emails are usually the worst. You read them, sigh, and move on. But PostHog flipped that on its...

Copywriting/Emails/Funny and Weird
Mar 21, 2025
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Huel "Pricey Takeout" Ad

Huel’s “Ditch Pricey Takeout” ad is already a clean, modern hit. But remix it into a vintage 1980s style and...

Ads/Copywriting/Images
Mar 21, 2025
Democracy is a technology to prevent Civil War
Balaji Srinivasan
Ads/Wisdom/Copywriting
Mar 21, 2025
You can change your perception of something with simple language changes: “I’m scared” = "I’m excited." "I’m tired" = "I’m warmed up." "I’m lazy" = "I’m anxious to do something."
Wisdom/Copywriting/Before & After
Mar 20, 2025
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The best copywritng makes people...

This poster from ABC Copywriting is maddeningly good. It says, “The best copywriting makes people…” and then leaves you hanging...

Ads/Copywriting/Videos
Mar 20, 2025
Ad
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8 qualities of a great swipe

A great swipe isn’t just something that looks good—it’s something that makes you stop, learn, and act. The image above...

Ads/Formulas/Wisdom
Mar 20, 2025
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1960's 7-Up "Sea Air" Print Ad

This 1960s 7-Up ad shows a playful scene on a ship deck — two friends mid-game, one grinning with a...

Ads/Print Ads/Copywriting
Mar 19, 2025
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Ikigai = Good + Love + Needs+ Paid

This simple graphic nails a big truth: the best marketing careers (and campaigns) live at the intersection of passion, skill,...

Wisdom/Copywriting/Motivation
Mar 19, 2025
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"You just proved that these signs work" bus stop sign

Saw this in Orlando—a bench ad that literally says: “You just proved these signs work.” It’s clever, funny, and meta....

Ads/Print Ads/Copywriting
Mar 19, 2025
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6 Copywriting Formulas

This chart from Chase Dimond packs a mini-MBA in copywriting onto one slide. It takes the guesswork out of writing...

Ads/Formulas/Instagram
Mar 19, 2025
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Big ole numbers are good

See those bright, bold percentages on the screen? They instantly grab your eyeballs and scream credibility. This is how you...

Ads/Copywriting/Design
Mar 18, 2025
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The absolutely insane travel schedule of a comedian

Stand-up comedy looks nothing like your average job. Louis C.K.’s 2025 tour proves it: 107 shows, 69 cities, 28,000+ miles...

Copywriting/Data/Advice
Mar 17, 2025
Video

$3,000,000 email copy I did for a farm company

Sometimes, a few words can grow crops of cash. Nev helped a farming company rewrite just three emails—and those emails...

Copywriting/Emails/Videos
Mar 17, 2025
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Shinesty “Emails Suck” email signup:

Shinesty’s email signup popup hits hard and funny: “Emails suck, ours don’t.” Instantly, you know what they offer and how...

Signup Forms/Copywriting/Emails
Mar 17, 2025
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The Anatomy of Great Newsletter Design

If your newsletter looks messy, readers bounce. This visual from EmailLabs shows a clean blueprint every marketer should steal: headline,...

Formulas/Copywriting/Emails
Mar 17, 2025
Ad
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Write a business E-Newsletter in 5 Steps

Most newsletters flop because they’re random info dumps. This visual from ClassyWriting nails how to fix that with a clear...

Copywriting/Emails/Newsletter
Mar 16, 2025
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Newsletter Template with formatting

This email template nails the basics — clear structure, visual hierarchy, and obvious calls to action. It’s clean, repeatable, and...

Copywriting/Emails/Newsletter
Mar 16, 2025
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Anatomy of a Successful Print Campaign

This visual breakdown nails what makes a print ad succeed: clarity, focus, and a strong call to action. It’s not...

Ads/Print Ads/Formulas
Mar 15, 2025
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The Perfect Facebook Ad template with callouts.

This visual from EngineScout breaks down exactly what makes a Facebook ad pop. It’s not rocket science. It’s structure. Each...

Ads/Copywriting/Social Media
Mar 15, 2025
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Meeting Flyer Template

This meeting flyer nails something most marketers forget: clarity sells. It’s not flashy, but every section has a job. Title...

Print Ads/Copywriting
Mar 14, 2025

Command Palette

Search for a command to run...