3,027 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Eye-grabbing ad for copywriters.
A bold orange background. Giant white letters screaming “COPYWRITERS WE STILL <3 YOU.” That’s it. No fluff, no hype, just...
Mini-Split Air Conditioner ads from Pioneer.
Pioneer nailed this comparison ad. It’s simple, visual, and instantly communicates value without paragraphs of text. Marketing Analysis The image...
AI Social media creation tool ads on Instagram.
This Holo AI ad doesn’t look like a typical Instagram Story ad. It’s a full-blown landing page squeezed into a...
Good mosquito repellent solution ads.
This ad from Tougher Than Tom shows how to stop the itch both literally and figuratively. Simple product, clear problem,...
Alex LiebermanThe Five Levels of Motivation
Most people kick off their careers powered by fear or money. It works… until it drains you dry. This visual...
Instagram ad promoting a work club
This ad from Switchyards nails the art of simple, sticky messaging. No fluff, no buzzwords — just one strong claim:...
Hilarious lose control ad
Omniconvert nailed attention with this ad. It uses a clever play on words about “losing control” — a phrase from...
Co-working 20% off CTA
Industrious ran hyper-local Instagram ads to fill its new coworking spots. Each ad targeted people near a specific location, showcased...
Noah KaganWhy Patrick Bet-David Hired Ronaldo’s Coach To Train His Son
Patrick Bet-David did something most parents wouldn’t: he hired Cristiano Ronaldo’s personal coach to train his soccer-obsessed son. It’s a...
Crappy (yet grabbing) ad!
This ad for BugBug.io looks like it was made in Microsoft Paint by a 12-year-old. But that’s exactly why it...
Profit Margin by Industry List
Some industries are money-printing machines, others barely scrape by. The charts here show banks and finance companies with sky-high margins...
SwipeFile.com Email Signup Split Test
SwipeFile tested five versions of their email signup popup, and Version A crushed it with a massive 367% lift in...
Matt Gray "Clickable" Emails
Matt Gray’s Wednesday emails are masterclasses in curiosity and simplicity. No images. No fluff. Just a short note and a...
No one cares if your app is AI powered
Greg Eisenberg nails it: no one pays for “AI.” They pay for results. Too many startups lead with “we use...
Make sure you're solving an actual problem
Jason Cohen (founder of WP Engine) dropped a gem: if you can’t clearly say what problem your product solves, maybe...
Hatch Restore Alarm Clock "Prescription" Ad
Hatch nailed this ad by packaging its sleep device like a doctor’s prescription. It’s playful, relatable, and instantly positions the...
Proper Hotel Mother's Day Gift Email
This Mother’s Day email from Proper Hotels nails emotional appeal and visual storytelling. It’s not just selling hotel stays—it’s selling...
Waymo vs Tesla Sensor Suite
This side-by-side image of Tesla and Waymo tells a clear story: one bets on fewer sensors and smarter software, the...
The Proof Economy - Hiring Builders not Bachelors
Look at that image. Tombstones for GPA, Dean’s List, SAT scores—all buried. Front and center? A sign that reads, “Now...
StudStix "holding weight" demonstration video
This short video nails it. It shows the product doing its thing and tells you what it’s doing—all at once....
Neville MedhoraSell 10X more right now
Gary Halbert once asked: if you could have one advantage when running a hotdog stand, what would it be? People...
Oura Ring featured metrics ad
This Oura Ring ad is clean, classy, and laser-focused. It doesn’t scream features or technical specs. Instead, it taps straight...
"What are you trying to say here?
Dwarkesh Patel nailed it with this simple writing hack: when someone’s stuck writing, just ask, “What are you trying to...
Noah KaganAppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird
AppSumo nails their company culture using just three punchy phrases: Keep Hungry, Keep Humble, Keep Weird. These aren’t just words...