3,027 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Before and After style results testimonial for a wine seller email
This “before and after” testimonial from Copywriting Course nails it. Instead of saying “we teach great copy,” it shows a...
Ethereum’s Roadmap
Vitalik Buterin’s roadmap for Ethereum’s privacy evolution is a lesson in how to communicate complex change without losing your audience....
Small, Medium and Large Pricing Psychology
Ever noticed how you end up buying the large coffee because it’s “only” 50 cents more than the medium? That’s...
Before and After style results testimonial for a power washing company
This before-and-after example nails one rule every marketer should tattoo on their brain: people don’t buy process, they buy results....
The Boring Company Flamethrower Letter
The Boring Company couldn’t ship propane for their flamethrower, so they mailed customers a $5 bill to buy some locally....
How popular candies got their name
Ever wonder why your favorite candy has its name? The secret is, those names weren’t random. Each one hides a...
More personal power washing flyer
Here’s a great before-and-after ad makeover. The original looks polished but stiff. The new one looks like Max actually printed...
Every generation thinks kids are too distracted
Thomas Jefferson once warned that novels were rotting young minds. He called them a “poison” that made kids reject reason...
Great fiction book: The Fossil
This book cover for The Fossil is a perfect lesson in visual marketing. One glance and you already know what...
Fifteenth Tax great headline and storytelling ad
Most CPA ads are snoozefests. But Fifteenth Tax grabs attention fast with: “We do what normal CPAs CAN’T.” Then, they...
Alex LiebermanIt's like Canva for Content
Alex Lieberman just dropped a killer idea with YouDistro.com. It’s basically “Canva for content.” You talk into your computer, ramble...
Function Health direct ad
You barely need a second to get what Function Health is offering. The ad spells it out cleanly: one membership,...
Bryan Johnson collaboration hair restoration ad
This Roots ad is a great example of how visual contrast grabs attention fast. The deep red glow on Bryan...
Showcasing best-sellers ad with text mockups
Branch Basics nails it with this ad. No fancy lifestyle shots. No overcomplicated text. Just their top products, clearly labeled,...
Public sign and private sign
Two signs, one message–but one is way more memorable. The first city sign politely bans fireworks. The second one, a...
Vibe Marketing an ad with ChatGPT
This remake of Ernest Shackleton’s “Men Wanted” ad shows how quickly AI can turn a concept into a fully formed...
"College Is Broken" Palantir Ad
Palantir’s ad headline hits like a sledgehammer: “College is broken.” In six words, it taps straight into frustration felt by...
Codie Sanchez’s thoughts on how Dave Ramsey’s studio works
Codie Sanchez visited Dave Ramsey’s HQ and shared what she saw — a masterclass in mission-driven execution. Three buildings, live...
Your product is 100x more important than “good web design”
Jason Cohen from WP Engine dropped a truth bomb: they spent time and money fixing what they thought was “poor...
If your business isn’t making $100,000/mo do this…
Alex Hormozi dropped a simple but gut-punch truth: if your business isn’t at $100K/month yet, you probably just need more...
Cool Anduril autonomous warplane hiring ad
Anduril Industries dropped a gem of a hiring ad: “Built for superheroes in combat. Built by dads in Ohio.” It’s...
Microsoft's first homepage in 1994
Back in 1994, this was Microsoft’s official homepage. No fancy animations. No responsive design. Just a bold layout that worked...
Reframing AI to make you more powerful.
Balaji’s viral post flips the “AI is stealing jobs” fear into something way more exciting: AI makes anyone capable of...
What could this possibly be?
You don’t have to know what’s inside this massive green-wrapped mystery delivery to stop scrolling. You just have to know...