2,946 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Editable homepage template
Most homepages try to do too much. This one doesn’t. It’s just a clean outline that forces you to say...
Pac Sun Standing on Horse Ad
Ever scroll through your feed and suddenly freeze because something looks “off” in a cool way? That’s what PacSun nailed...
Strawberry.me Coaching Ad
Ever feel like you're spinning your wheels? This ad nails that feeling with one simple image: a turtle flipped on...
Your brain scrolling Instagram -vs- walking
This image nails what happens to your brain when you scroll versus stroll. One floods you with quick dopamine hits;...
Homepage Outline Template
Ever get stuck staring at a blank homepage? This editable Google Doc outline gives you a fill-in-the-blanks system to create...
Anatomy of an AI SaaS Landing page
This landing page teardown maps every move that took a SaaS company from “okay” to “wow” — a 179% conversion...
AppSumo calendar savings ad.
AppSumo nails it with this ad for TidyCal. One image. Two prices. Instant gut reaction: “Why pay more?” It’s a...
Funny Spotify Ad
Spotify nailed it with this “receipt” ad. It looks like a typical shopping bill listing all your favorite artists as...
The intersection of copywriting, design, and development
Great landing pages don’t just look good or sound clever — they work. And this diagram nails it: copywriting, design,...
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Omnilux men LED mask ad
Omnilux nailed this one. A LED face mask… for men. It’s weird enough to grab attention, smart enough to make...
France considers banning public annoyances chart
France’s transit authority is cracking down on “habitual incivility.” Things like playing loud music, spitting, or leaving trash might soon...
How to learn anything fast
Josh Kaufman’s “20 hours rule” crushes the myth that it takes 10,000 hours to get good at something. For marketers,...
Jaguar social media ad
This old Jaguar ad nails luxury marketing with almost nothing on the page. Just a shiny chrome jaguar leaping across...
How to survive a bear attack jingle 🎶
This poster nails a core marketing lesson: rhyme + rhythm = recall. The bear attack instructions are memorable not because...
Being fit in your 40's is a status symbol
Dan Go nails it: being fit in your 20s is easy. You’ve got time, hormones, and fewer excuses. But being...
IBM Machine Automation Print Ad
Back in the 1980s, IBM ran a print ad showing two men watching a mechanical excavator. One complains that machines...
Tiered Pricing Mockup 3 Column
This pricing mockup nails a classic move: guide buyers straight to the plan you want them to pick. That bright...
3 Tiered Pricing Mockup with Seat Selector
This 3-tier pricing layout nails what every SaaS or membership site should aim for: clarity, contrast, and control. It’s not...
United Airlines Food + Text Mockup Ad
This vintage United Airlines ad doesn’t just show food—it sells an experience. Rows of labeled dishes cover the table: kosher,...
Raven or Crow cheat sheet
This Raven vs Crow image is a perfect example of how simple visual comparisons can teach complex info—fast. It’s short,...
Computer science professor note to students about using AI
A computer science professor sent his students a blunt message: stop using AI to do all your work. He compares...
The Billy Workout
This handwritten workout routine looks like something you'd find taped to a gym locker. Just five days, a few exercises,...
PostHog's awesome product announcement email
PostHog doesn’t “announce new features.” They make art. Their email about mobile session replay looked more like a meme than...
Mercedes-Benz Print Ad
Ever heard of a luxury brand convincing you it’s the cheap option? That’s exactly what Mercedes-Benz pulled off with this...