2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
ChatGPT Pricing Plan Structure
OpenAI’s ChatGPT pricing screen is a clean, simple, and smart example of the freemium model done right. It shows the...
Simple Twitter Ad for a coffee company
This ad follows the “keep it stupid simple” rule perfectly. One image, one question, and a list of benefits that...
Surgical terms explained in quick graphic
This simple hand-drawn chart from AsapSCIENCE takes confusing medical jargon and makes it instantly understandable. No fancy graphics. No long...
Awesome “This Morning” vs “Late Afternoon” Bathroom Remodeling Ad
West Shore Home nailed the “Before and After” ad format—but added a killer twist: time. Instead of just showing a...
1986 Honda Helix Ad - YUCK!
The 1986 Honda Helix might be the ugliest scooter ever made. But instead of hiding it, Honda leaned in hard....
1977 Old Faithful and New Faithful Volkswagen Ad
Volkswagen nailed the “Before and After” formula with this simple side‑by‑side ad. On the left, the classic Beetle. On the...
Monthly and Yearly Pricing
We’ve all seen it: a pricing page with two big buttons — Monthly and Yearly. The yearly plan almost always...
Ugliest Scooter Ad Rewrites
The 1986 Honda Helix scooter might be the ugliest vehicle ever made—and that’s exactly why these parody ads work so...
Using a cast iron skillet rules chart
This “10 Commandments of Cast Iron Care” from Southern Living is so useful it stops being an ad—it becomes a...
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Great headline for Atari ad
In 1978, Atari flipped a nightly habit on its head. People were already glued to their TVs—so Atari didn’t fight...
Exploring the Functions: How Do Online Casinos Work?
The image of cards, dice, and a magnifying glass over a laptop screams one thing: trust. Online casinos live or...
Great “Yearly Upgrade Deal” from ConvertKit
ConvertKit sent a short, clear email offering 2 free months for switching to an annual plan. No fluff, no hype...
Great 1956 Headline for Crest Toothpaste
Crest didn’t just sell toothpaste in this ad. It sold a weapon. The headline, “WORLD’S GREATEST WEAPON AGAINST TOOTH DECAY,”...
Copywriting over the years
This simple drawing nails a big truth: technology changes, humans don’t. From Shakespeare’s stage to TikTok, the tools evolve, but...
Handwritten door flyer
This flyer looks like someone jotted a quick note on a “While You Were Out” slip. It’s casual, personal, and...
Volvo Turbo Wagon Ad
Volvo pulled a genius move with this ad. They took a boring “family wagon” and flipped the script by comparing...
Private community benefits
Most people build communities on Facebook or Slack. Neville from Copywriting Course built his own forum instead. Why? He needed...
A common path I've seen people take online:
Everyone talks about "making money online" like it’s a mystery. It’s not. It’s actually a simple step-by-step ladder you climb...
The Ivy Lee Method for productivity
If your to-do list looks like a CVS receipt, here’s a cure. The Ivy Lee Method is over 100 years...
Online entrepreneur path
Everyone wants to “make money online,” but few know the real sequence that works. This simple path shows how people...
1962 “Pet Monday” ad
Yep, they actually sold live monkeys through the mail in the 1960s. Wild. But what’s crazier is how perfectly this...
Simple visual + text potato guide
This potato chart is a masterclass in visual learning. In one scroll, you instantly get which potato to use and...
Grabbing headline Pop-Tart Ad
In 1964, Kellogg’s ran a full-page ad with a headline that screamed: “Oops! We goofed.” You can’t not read it....
Whole 30 Rules
These Whole30 visuals are basically the perfect marketing diet too: clean, clear, and easy to digest. One look and you...