2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
McDonald’s Salad Ad from 1987
This old-school McDonald’s ad sells salads with… gossip. Two friends casually chatting over the phone make the brand feel friendly,...
Rouge grammar vigilante simplifies a sign
Someone edited a Wendy’s sign that said “We are unable to accept Apple Pay at this time” by crossing out...
IQ score distribution chart
This chart nails one thing: exclusivity sells. Mensa doesn’t promise fun or networking. It promises you’re part of the smartest...
Awesome 1980 Boom Box print ad
This Panasonic ad nails the art of simplicity. Instead of cramming specs, they highlight one feature that changes everything: a...
Opossum one pager flyer
This one-page flyer turns an often-feared animal into a friendly neighborhood hero. Instead of telling people “don’t hurt opossums,” it...
My goal is to build a life I don’t need a vacation from
This image nails the dream: a cozy life mixed perfectly with meaningful work. The quote hits hard because it shifts...
Funny “Emoji” way of showing market cycles
This chart nails how people feel through every stage of a market boom and bust. From optimism to euphoria to...
Eye Catching Volkswagen Bus Ad
Volkswagen’s ad puts two buses side by side: the classic 1961 Bus and the new 1981 Vanagon. Then it drops...
Funny “direct mail” for a bad parker
This cheeky note on a car breaking parking etiquette nails something marketers often miss: tone and clarity. It’s weirdly funny,...
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40th Birthday in Mexico City
Neville’s birthday post could’ve been a “40 life lessons” list. Instead, it’s just him chilling, drinking tea in a robe,...
Cholula hot sauce
Most hot sauces try to prove how spicy they are. Cholula flips that script. It’s flavorful, versatile, and easy on...
Currency “inflation” shown as a chart
Everyone "knows" inflation makes a dollar worth less over time. But this chart makes that abstract idea instantly obvious. No...
The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. -— William Arthur Ward
1956 Tubeless Tire Magazine Ad
This B.F. Goodrich ad nails a core copywriting principle: show, don’t tell. The headline sets up the idea, but the...
Simple Twitter Content Calendar
Dickie Bush doesn’t just post. He systematizes his posting — and then shares the system. This tweet shows his “copyable”...
Copywork exercise
Before you can write like a pro, you’ve got to copy the pros. That’s what CopyWork is all about—handwriting iconic...
“Month-Long Experiment” ideas for 2023
Want to get better at anything? Try turning it into a 30‑day challenge. That’s what this Raptitude‑inspired post does—simple, measurable,...
Feature, Benefit, Experience.
Ever get stuck describing your product in a way that actually sells? This 3-step framework makes it stupid simple: Feature...
This Is Earl Nightingale
Neville shared how his love for This Is Earl Nightingale literally inflated the book’s market value. After mentioning it in...
Chance of winning lottery compared to guessing a BitCoin private key
This chart from Reddit compares the odds of winning Powerball vs. guessing a Bitcoin private key. The takeaway isn’t about...
Every new technology get negative press
Look at these old headlines: “Teachers must fight computers”, “Too much reading is bad”, “Math teachers protest calculators.” Every time...
Copywriting Course 404 Error Message Drawing and Pitch
Most “you can’t view this page” messages are dead ends. But this one from Copywriting Course flips the script. Instead...
Funny library sign
This library sign could’ve been another boring “No food” notice. Instead, it turned into a mini-comedy sketch about genius mice...
Creativity comes from absorbing many things
This graphic nails how creativity really works. Your brain’s a tank, and every bit of info you pour in —...