3,030 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Rick Astley Outdoor One Pager Flyer
This protest sign nails what most marketing campaigns miss — it’s fun, memorable, and instantly shareable. The “Rick Astley for...
Friskies Cat Food Print Ad
This vintage Friskies ad nails emotional targeting. It speaks straight to cat owners’ hearts by imagining what their furry friend...
1967 "What does a banana have to be to be a Chiquita?" Ad
This 1967 Chiquita ad nailed it. A banana… being compared to a Marine’s physical exam? Wild. But it worked. The...
GPT-4 Exam Performance vs Average Students
This chart comparing GPT-4’s test results to average students looks like a flex. But to marketers, it’s a lesson in...
Cool “Us” vs “Them” graph showing a service
This ad from “We Clone You” nails a classic visual marketing trick: the side-by-side comparison. One happy, relaxed guy vs....
Nokia “Personal Assistant” Phone Ad
This old Nokia ad sells a 6-ounce phone as your personal assistant. At the time, that was cutting-edge tech—contacts, texting,...
Built-In Crayon Sharpener Box
Remember that kid with the crayon box that had a built-in sharpener? Instant playground status. This ad nailed it by...
1947 Welch’s Grape Juice Print Ad
This 1947 Welch’s ad looks innocent—until you spot Grandma casually “enhancing” the grape punch. It’s hilarious and genius all at...
1959 Crayola Print Ad with Great Headline
This 1959 Crayola ad nails emotional marketing in one simple image: a kid pressed against a store window, eyes wide,...
To me, this is what ideal male body looks like:
This image nails a concept that works in fitness and marketing: look strong, but stay functional. Conor’s build isn’t bodybuilder-big....
Taglines and slogan advice
Ever wonder why huge brands like Nike or Apple can get away with super vague slogans? It’s because they’ve already...
Copywriting is not just for professional copywriters.
Most people think copywriting is a job title. But it’s actually a superpower for any entrepreneur. The doodle above shows...
Vintage Domino Sugar comparison Ad
Back in the 1950s, when “health food” first started trending, the sugar industry got sneaky-smart. Domino Sugar ads compared sugar’s...
MarketHire to-the-point ad
This MarketerHire ad nails clarity and credibility in one shot. It introduces Lisa, an email marketer who can lift engagement...
Avis “We’re only Number 2” Ad Campaign
In the 1960s, Avis was tired of losing to Hertz. Instead of pretending to be #1, they owned their underdog...
AIDA Formula
This handwritten image nails what every marketer should tattoo on their brain: AIDA. Attention, Interest, Desire, Action. Four little steps...
his was the equivalent of 18th century Google Chrome Tabs 😂
Before ChatGPT, iPads, and search engines, this wooden contraption was cutting-edge tech. It let researchers read up to eight books...
ChatGPT Cheat Sheet One-Pager
There’s a special kind of magic when you fit tons of value on a single page. The ChatGPT Cheat Sheet...
Cool graphic showing “Cheaper is not better”
Ever tried convincing someone that “cheap” can actually be expensive? This graphic nails it with running shoes. Two pairs side...
Visually showing procrastination
This ad nails it. It shows what you planned to do (green block: “Project A”) versus what actually happened (red...
Straightforward headlines are best when advertising
This MarketerHire ad nails the basics. No fluff, no mystery—just a clear promise: “Hire expert marketers on demand in 48...
Memo on writing from David Ogilvy
If David Ogilvy had a Twitter account, this memo would’ve been his viral thread. It’s old-school gold on how to...
Attention-grabbing Handwritten Window promotion by Andersen
Most printed ads get ignored. But this one looks like a handwritten estimate—complete with scribbles, underlines, and even a little...
Qualifying a prospect in just 3 words
Ever seen a van that makes you want to stop and call immediately? This one nails it. Thornton & Grooms...