Latest
landing page quiz

Landing page quiz does a great job of selling participation

This burnout quiz page is a masterclass in conversion clarity. Everything about it screams, “This will be quick, useful, and...

Copywriting/Advice/Landing Pages
Jun 1, 2022
sales page homepage

Unique sales page for art prints

MSCHF nailed attention-grabbing art marketing with this “Museum of Forgeries” launch. They slipped one real Andy Warhol print (worth $20K)...

Ads/Copywriting/Advice
May 31, 2022
interactive homepage

Interactive Homepage copy for features benefits

Searchable.ai nails it by pairing their features-and-benefits copy with a live product walkthrough. As users scroll, they literally see how...

Copywriting/Home Pages/Videos
May 31, 2022
test taking homepage clever homepage

Cool design for contest homepage that grabs attention

MSCHF took something universally hated—the SAT—and turned it into a game. Their “MSAT” ad uses retro school visuals, clunky desks,...

Ads/Copywriting/Home Pages
May 30, 2022
good simple bold headline above the fold

Above the fold copy with clear headline

This SaaS homepage nails clarity in seconds. Big, bold headline: Make Money Movement Easy. You instantly get what they do,...

Copywriting/Advice/Sales Pages
May 26, 2022
hustle pop up blog popup cta

Blog popup copy with a lot of personality

Pop-ups usually annoy people. But The Hustle makes theirs feel like a friendly wink instead of a nag. It's short,...

Ads/Copywriting/Pop Ups
May 26, 2022
bob-felder-glove

Bob Felder Baseball Glove Advertisement

This old-school J.C. Higgins glove ad nails it. It doesn’t just show the product, it teaches you why it’s great...

Ads/Print Ads/Copywriting
May 26, 2022
headline copy that changes homepage

Homepage Headline that changes text

Most sites list out their features under a headline. Smartrr took that idea and made it move. Their homepage headline...

Copywriting/Home Pages/Headlines
May 25, 2022
homepage yes or no sales page copy

Homepage CTA is a "Yes or No" question

Intercom’s homepage nails minimalism and clarity. One simple question, two big buttons, and a sleek mockup of their product. That’s...

Copywriting/Home Pages/Advice
May 25, 2022
punk-ad

The Day My Kid Went PUNK

This 1987 ABC Afterschool Special ad nails attention-grabbing contrast. A clean-cut dad. A mohawked son. A family breakfast turned chaos....

Ads/Print Ads/Copywriting
May 24, 2022
reuest demo page

Request demo page loaded with social proof + testimonial

This Canny demo request page nails the art of subtle persuasion. Instead of a wordy pitch, it lets social proof...

Copywriting/Advice/Sales Pages
May 24, 2022
dynamite-8-track-stereo-player

1976 "Dynamite Stereo" Ad

Panasonic made an 8-track player look like a stick of dynamite. And somehow, that made total sense. The tagline said...

Ads/Print Ads/Copywriting
May 24, 2022
rogers-coat-of-arms-letter-swipefile

Gary Halbert Coat of Arms Letter Real Product Picture

Gary Halbert’s “Coat of Arms Letter” wasn’t just direct mail—it was art worth hanging on the wall. The Rogers family...

Ads/Print Ads/Copywriting
May 24, 2022
newseletter homepage landing page copy headline

Clear & simple headline sets proper expectations for Email newsletter

A good newsletter landing page gives visitors zero confusion about what they’ll get and when. The Penny Hoarder does this...

Copywriting/Emails/Home Pages
May 24, 2022
copy vintage ad benefits

Vintage IBM ad asks and answers questions

This vintage IBM copier ad nails it with a powerful twist: it asks the exact questions buyers are already thinking...

Ads/Copywriting
May 22, 2022
porch ad demo

Vintage car ad speaks directly to young men

This Porsche ad doesn’t sell horsepower. It sells ego. It taps into what their buyers actually want: status, attention, and...

Ads/Print Ads/Copywriting
May 21, 2022
paved social proof homepage above fold

newsletter sponsor marketplace displays social proof with client list

This landing page nails the mix of authority and action. The moving list of big-name newsletters (Flipboard, Pocket, Fast Company)...

Copywriting/Home Pages/Social Proof
May 20, 2022
link free homepage

Homepage for music industry link page

Linkfire’s landing page shows a clinic in clarity. The second you land, you see what the product does through an...

Copywriting/Home Pages/Videos
May 20, 2022
kamen-rider-poster

Kamen Rider Movie Poster

This Kamen Rider movie poster oozes confidence. It’s bold, clean, and instantly iconic — like it knows exactly what it...

Ads/Print Ads/Copywriting
May 18, 2022
chat promo code offer

Chat pop up on SaaS company offers promo code

Ever land on a pricing page and suddenly get a helpful nudge from a friendly chat box offering a discount?...

Copywriting/Pop Ups/Advice
May 18, 2022
cta banner offer copy

Simple banner ad with strong offer CTA

This banner ad shouts value in six words flat: “Send 10K emails/month for free.” It’s bold, simple, and instantly tells...

Ads/Copywriting/Headlines
May 17, 2022
range rover vintage ad

Vintage Range Rover ad shows how they are different

This Range Rover ad nails visual storytelling. One red Range Rover drives freely across open desert, while hundreds of cars...

Ads/Print Ads/Copywriting
May 17, 2022
signup and sales page

Sales page with interactive CTA

The screenshot above from bio.link nails simple, persuasive design. The big headline grabs attention and the action step feels personal...

Signup Forms/Copywriting/Advice
May 13, 2022
truebill signup form copy

This sign up form has great sales page elements

This page hits you right where your wallet hurts: unwanted subscriptions. Truebill doesn’t waste a second explaining features. Instead, they...

Signup Forms/Copywriting/Data
May 12, 2022

Command Palette

Search for a command to run...