This music festival homepage has everything you need to sell tickets
Boston Calling nails its homepage layout. Before you even scroll, you get the headliners, prices, and a ticking countdown. Boom...
Great about page that screams authenticity
This is a masterclass in authentic brand storytelling. SoleSavy shows off its team not as employees, but as sneakerheads who...
Sneaker retailer pop up offers $5 off next order when signing up for newsletter
Snipes blends hype culture and smart conversion design in this killer email pop-up. On the left, a vivid photo of...
Burger joint renames menu items after office supplies
This Toronto burger spot nailed its audience. They renamed every burger after an office supply so downtown workers could jokingly—maybe...
Email newsletter homepage displays social proof with blurbs from popular journalists
Most sites beg you to sign up. NextDraft just shows you who already did. Their homepage lists quotes and blurbs...
Pricing compared to industry standard pricing model
Playbook nails the art of price comparison. Their pricing page doesn’t just tell you they’re cheaper—it shows you in a...
Great "Product Explainer" Homepage from Span.io
SPAN.io turned a dull household necessity into a must-have smart-home upgrade. Their homepage starts with the powerful line: “SPAN reinvented...
Eclipse Food Colorful Homepage
Eclipse Foods nails the art of looking delicious and good for the planet. Their homepage screams fun, creamy, and craveable...
Eclipse Foods Great Email Pop Up
Eclipse Foods nailed the art of irresistible pop-ups. Their bright, happy visual shows a scoop of ice cream mid-bite, paired...
Funny but effective direct headline
This sign doesn’t dance around danger—it punches you with it. Instead of a boring “Caution: Keep hands clear,” it jolts...
Iced coffee outdoor ad that visually sells
La Colombe’s billboard nails a tough job: making canned coffee feel like your favorite café drink. It shows two panels...
Email newsletter landing page limits viewer to one action
Morning Brew’s landing page does one thing really, really well: it forces a single action. There’s no scrolling, no menu,...
Print ad for CBD brand that knows the market and why they are different
CBDistillery’s ad nails positioning in a crowded market stuffed with “miracle” products. On one side: CBD toilet paper (yes, really)....
Brand collaboration billboards
McDonald’s and Burger King are at it again. Two billboards. One street. Endless laughs. But behind the banter is a...
How to write a sponsorship letter / cold email framework
Most sponsorship emails fail because they're too long and focused on “me, me, me.” This infographic breaks down a simple,...
Clever billboard that uses context to create a bigger story
Remember when people said 2020 was the “worst time to launch a brand”? HUN Wine leaned in, laughed, and did...
"Member Missions" for Community Building
Membership Academy nails the art of engagement by turning ordinary member tasks into exciting “missions.” Instead of saying, “collect testimonials,”...
Instagram ad with great copy
This Neighbor Storage ad nails one simple thing: it answers the question everyone asks about “passive income” — how much?...
FAQ ad - Great copy
Finimize nails a classic tension: people want to sound smart about investing but don’t have time to dig into research....
Peter Jennings "Change" Ad
In 1967, ABC teased viewers with a bold split-image of Peter Jennings’ face: one side in black and white, the...
Great newsletter homepage
Casinoshub nails the art of the newsletter sign-up page. The moment you land, you know exactly what you’re getting —...
Old War Jeeps Sale Ad
After WWII, the U.S. military had thousands of Jeeps sitting around. They didn’t need fancy copywriting to sell them, just...
Anatomy of a Email Newsletter
Most email newsletters fail because they try to do too much. HubSpot’s simple “Anatomy of an Email Newsletter” layout shows...
Corvette "Chassis" Ad
In 1958, Corvette didn’t just show off a cool car — they showed what was under the hood. Literally. This...
