2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Saas pricing page with sales elements
This pricing page from Jasper is a mini sales funnel. It turns a boring pricing layout into a persuasive pitch...
Simple Homepage for ExpressVPN
ExpressVPN nails it with a headline that feels effortless: “The VPN that just works.” It’s short, no fluff, and hits...
Vintage minolta camera ad sells appearance rather than performance
Minolta’s ad for the SR-T 101 didn’t talk shutter speed or lens performance. Instead, it pitched the camera like a...
Vintage Nike ad speaks to durability
Sometimes the best marketing tells people they’re a little crazy — and makes them proud of it. This Nike ad...
Vintage camera ad explains there high prices
Most brands hide from the fact that their product costs more. Hasselblad did the opposite. Their ad literally starts with...
Vintage Kodak film ad
This ad from Kodak flips a boring product feature into something human and fun. Instead of talking about emulsions and...
Descriptive Saas pricing page
Ever stared at a SaaS pricing table and had no clue which plan fits your team? Airtable solves that headache...
Homepage for educational E-mail course site
This homepage nails clarity and conversion in one shot. In seconds, you know what it is, how it works, and...
Simple pricing page
This pricing page does a textbook job of steering users toward the annual subscription without being pushy. Bright colors, a...
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Well researched vintage camera ad
Canon didn’t just name a camera. They wrote a headline. “Goodbye Frustration, Hello Sure Shot” nails the exact pain and...
About page for app company leads with a mission statement and company culture
Most companies make their About page all about… themselves. Truebill flips that upside down. Their page talks about you—your savings,...
Homepage has great graphics and simple but effective copy
Truebill’s homepage nails one of the simplest yet strongest marketing tricks: talk directly to your reader. The headline — “The...
Great illustration and copy on homepage
The Smile.io homepage is a masterclass in clarity. One headline. One promise: turn first-time customers into forever ones. And the...
Vintage sneaker ad describes the fit
The PRO-Keds ad nails it with killer sensory copy. You can’t touch the shoe in a magazine, so the words...
Unique homepage design for non-profit
MSCHF’s “Children’s Crusade” nails attention with a bold combo of nostalgia, rebellion, and interactivity. The site invites users to “impersonate...
Landing for shopper rewards app has everything but a testimonial
This Smile.io referral landing page checks nearly every box. Strong headline, clear CTA, benefits, visuals, and an irresistible e-book offer....
Saas company has an entire page of case studies
Most brands toss up a few one-line testimonials and call it a day. Klaviyo flips that script. Their customer section...
Brilliant vintage sneaker ad
This old Keds ad looks simple… until you notice the “secret code.” Then you’re hooked. You stare. You try to...
IBM Selectric Typewriter Print Ad
Look at this IBM typewriter ad. The top half is blank. Totally empty. That’s the visual punchline. The ad tells...
Interactive Saas pricing calc for email marketing
Ever land on a pricing page and think, “Wait, what am I paying for?” Klaviyo’s pricing calculator kills that confusion...
Vintage camera ad sells the experience of using the product
Polaroid nailed it with this ad. They didn’t sell a camera. They sold the feeling of waiting 60 seconds to...
Vintage jeans ad give benefits through images
These jeans don’t whisper “stretchy.” They scream it — with flying kicks, high legs, and 70s swagger. The visual alone...
Vintage car ad is a big testimonial
Chevy didn’t brag about the Vega. Instead, they let everyone else do it for them. This ad is basically a...
Whiskey Tribe Community Sales Page
Whiskey Tribe’s Patreon page feels straight out of a fantasy game. Instead of boring “tier levels,” they created knight-inspired ranks...