3,030 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

hungry-root-before-and-after-pantry-ad-fb

HungryRoot Before/After Ad

Hungryroot nails it with this ad. One look and you instantly feel the difference between “struggling to eat healthy” and...

Ads/Instagram/Copywriting
Oct 16, 2022
tik-tok-agency-homepage

Tik Tok Clips Agency Homepage

This page from Splasheo nails clarity. In one glance, you know exactly what they sell: done-for-you TikTok-style videos in 24...

Copywriting/Home Pages/Headlines
Oct 15, 2022
halt-acronym

H.A.L.T. Acronym

Ever start doom‑scrolling and make a bad marketing call just because you were tired or hangry? The H.A.L.T. method (Hungry,...

Formulas/Copywriting/Motivation
Oct 14, 2022
1955-jello-magazine-ad

1955 Jello Magazine Ad

This vintage Jell-O ad nails playful persuasion. A relaxed cartoon wildcat lounges on a tree branch, spooning Jell-O like it’s...

Ads/Print Ads/Copywriting
Oct 13, 2022
dog-groomer-price-justification-chart

Dog Groomer Price Justification Chart

Every service provider faces the “Why are you so expensive?” question. This dog groomer found a hilarious and brilliant way...

Ads/Print Ads/Formulas
Oct 12, 2022
clixlo-price-comparison-before-after-ad

Clixlo Price Comparison Ad

This Clixlo ad nails it by making one simple comparison: 7 tools vs. 1 tool. The visual split and price...

Ads/Instagram/Copywriting
Oct 11, 2022
copywriting-income-streams

Copywriting Monetization Methods

Most copywriters think the only way to make money is by writing for clients. The sketch above shows otherwise. One...

Copywriting/Pricing/Images
Oct 10, 2022
characteristics-of-pseudoscience-chart

Characteristics of Pseudoscience Chart

This chart is pure gold for marketers—it’s a checklist for BS detection. Every wild “miracle” product or “secret system” you’ve...

Formulas/Copywriting/Data
Oct 10, 2022
different-coffee-ingredients

Coffee Ingredients Chart

This coffee chart looks simple, but it’s a masterclass in branding and product differentiation. Every drink on here is basically...

Copywriting/Data/Images
Oct 9, 2022
fender-amps-ad-1958

1958 Fender Amps Ad: LISTEN!

This old-school Fender ad nails what most modern ads miss: emotion and simplicity. No fluff, no overload of specs —...

Ads/Print Ads/Copywriting
Oct 8, 2022
explaining-a-cardinals-outfit

Explaining a Cardinals Outfit Diagram

Ever notice how some visuals make learning instant? This image of a Catholic Cardinal’s outfit nails it. Each arrow points...

Copywriting/Images/Social Media
Oct 6, 2022
sources-of-protein

Protein Visualizations

Ever looked at a nutrition label and zoned out after three seconds? MeowMeix fixes that problem with ridiculously clear visuals....

Copywriting/Data/Images
Oct 4, 2022
1972-plymouth-fury-print-ad

1972 Plymouth Fury "Beautiful" Ad

This 1972 Plymouth Fury ad looks like it’s selling sleek style with that one-word headline: “Beautiful.” But the real trick?...

Ads/Print Ads/Copywriting
Oct 2, 2022
copywriting-re-writing

Re-working copy

Good copy doesn’t just happen once. It happens, then gets sharpened, trimmed, and upgraded. The image above shows the magic...

Copywriting/Before & After/Images
Sep 30, 2022
ford-mustang-1966-youth-ad

1966 Ford Mustang "Youth" Ad

This Ford Mustang print ad from 1966 flipped the script. Instead of aiming at teens dreaming of freedom, it targeted...

Ads/Print Ads/Copywriting
Sep 29, 2022
copywriting-results

The point of copywriting

That little green arrow in this image says it all: copywriting’s job is to make every metric go up. Not...

Copywriting/Data/Sales Pages
Sep 27, 2022
car-stealing-information-on-car

Graphic showing what information you transmit to criminals

Ever think your bumper stickers are telling the world a little too much? This clever image breaks down how your...

Ads/Copywriting/Data
Sep 25, 2022
course-roadmap-example-ad

Course "Roadmap" Example

Ever taken a course where you have no clue what’s coming next? ELVTR fixes that with a visual “roadmap” for...

Ads/Instagram/Copywriting
Sep 24, 2022
nomadic-matt-journal

Nomadic Matt Travel Journal Instagram Promo Image

Nomadic Matt’s image showing his travel journal is a masterclass in visual storytelling. No fluff, just arrows, and short text...

Ads/Instagram/Copywriting
Sep 24, 2022
todva-weebly-portfolio

David Todva Freelance Writer With Portfolio On Weebly

David Todva’s blog homepage nails simplicity and focus. A clean white background, a sketch of a ship caught by tentacles,...

Copywriting/Portfolio/Images
Sep 22, 2022
this-old-house-basic-email-signup

This Old House basic yet effective newsletter signup

Most people overthink their email forms. They add fancy graphics, clever copy, and too many fields. But this This Old...

Signup Forms/Copywriting/Emails
Sep 22, 2022
funny-shitty-ad-drawing-kapwing

Funny "Crappy Marketing" strategy by Kapwing

Kapwing’s ad looks like it was scribbled by a kid with a mouse. The text says their marketing guy is...

Ads/Instagram/Copywriting
Sep 21, 2022
Ballantines-beer-ad

Social Proof Headline: "America's Largest Selling Ale"

This 1947 Ballantine’s Beer ad nails it with one simple line: “America’s Largest Selling Ale.” No hard sell. No fancy...

Ads/Print Ads/Copywriting
Sep 20, 2022
andrew-gazdecki-microaquire-before-after-headline

Microaquire Headline Before/After

This simple tweak turned a bland CTA into a powerful magnet. The image shows two signup buttons. One says “Sign...

Signup Forms/Copywriting/Before & After
Sep 17, 2022

Command Palette

Search for a command to run...