3,030 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Velcro Ad Showing Results/Benefits of Product
This old-school Velcro ad nails one thing: simplicity. No jargon, no fluff—just a smiling woman showing how easy it is...
Shocking Visual Demonstration of Lethal Dose Drugs
These three vials show lethal doses of heroin, fentanyl, and carfentanil. No charts. No stats. Just a shocking visual that...
McDonalds promotion using the “Desire to Collect” trigger
In 1975, McDonald’s ran a masterclass in repeat sales. They launched “McDonaldland Glasses to Go” — six collectible glasses, released...
“Handwritten” commercial flooring direct mail flyer
This flooring company nailed that “friendly neighbor” vibe with a simple trick: handwriting. The flyer looks like someone personally wrote...
Physical writing proofreading markup symbols
Before Grammarly, editors had their own visual language for fixing text—proofreading marks. Each curl, caret, and circle told writers exactly...
How To Survive A Bear Attack Graphic
This bear survival graphic is a masterclass in message design. It’s visual, fast, and impossible to forget. In just two...
Showing off the “call in” feature on a VCR
In 1989, Panasonic marketed something wild — a VCR you could call to record your shows. Forget your timer? No...
Cool Felix The Cat ad from 1959
This vintage Felix the Cat ad nails attention-getting design. One huge smiling cartoon, one short pun headline, and everyone instantly...
They're not buying a product, they're buying the transformation
This image nails it. You’re not selling a product. You’re selling transformation. Your customer is Mario, your product is the...
Clever pop-up to capture competitors customers
Captivate.fm saw their competitor Sounder shutting down—and pounced. They sent this clever message inviting affiliates to help Sounder users migrate...
HeyDay Simple Two-Tier Pricing
Most SaaS pricing pages get messy fast. But Heyday nailed it with just two clear options: a $19/month plan or...
Email Marketing "Iceberg"
Ever hear someone say “email marketing is easy”? Show them this graphic. Most people see the tiny tip — writing...
History of the Telephone Ad
This 1964 Western Electric ad doesn’t just sell phones—it sells progress. It walks you through almost 90 years of innovation...
Funny Radiant Plumbing Van
Spotted in Austin: a Radiant Plumbing van showing their crew flying over air conditioners like superheroes. It’s impossible not to...
Twitter "DM" Call To Action Example
Simple tweet. Direct CTA. And it’s selling like crazy. Jack Bly’s tweet is a masterclass in turning social media attention...
$1 Trillion Dollar Asset Holding Company Website: Berkshire Hathway
Berkshire Hathaway’s website looks like it time-traveled straight from 1999. No graphics. No design. Just blue links and Times New...
YMCA Hiring Direct Mail
This YMCA postcard hits the right notes for a summer hiring push. It’s bright, simple, and packed with benefits that...
They don't want software, they want to accomplish a goal
Aaron Orendorff nails it with this tweet. The truth: people don’t want your product. They want what your product helps...
Hire A Professional Tweet
Jason Cohen shared a great reminder: trying to save a few bucks by hiring an amateur can cost way more...
The age you peak at everything
This chart showing when humans “peak” at different skills is a fun reminder that not everything grows linearly—some things rise...
Good friends bring up hard conversations
Ever give someone feedback and immediately regret it? That weird face in the image perfectly sums it up — the...
Types of Intimacy Circle Chart
This chart nails how relationships need different kinds of intimacy. Turns out, brands do too. If your marketing only focuses...
Good headline on a ready-to-eat cake ad
This 1975 ad for Betty Crocker’s Stir ’n Frost cake mix nailed the “make it easy” pitch before it was...
Type of Fragrances
Ever wondered why perfumes have fancy names like “Eau de Toilette” or “Parfum”? This chart breaks it down: each term...