Latest
how-to-jump-a-car

How to jump a car simple image

Ever seen a mechanic explain how to jump a car and immediately get lost in the jargon? This graphic fixes...

Copywriting/Images/Advice
Feb 15, 2022
give-legacy-pricing

Interesting pricing model on sperm testing/freezing company

Legacy’s pricing page nails how to turn simple tiers into a story. Instead of the boring “Basic / Standard /...

Copywriting/Pricing/Advice
Feb 15, 2022
above fold home page

Simple homepage headline for cash back app

Capital One Shopping nails it with one line: “Automatically apply coupon codes for free – it’s kinda genius.” That’s it....

Ads/Copywriting/Home Pages
Feb 12, 2022
homepage with images that sell and describe product

Homepage with images that describe & sell

The Capital One Shopping page is a masterclass in showing—not telling—value. The layout instantly communicates what the app does: saves...

Copywriting/Home Pages/Images
Feb 12, 2022
about page

About page for cashback app that sells

Most “About” pages are snooze-fests. Ibotta’s? It’s practically a sales funnel in disguise. Every section sells, reassures, and nudges you...

Copywriting/About Pages/Images
Feb 12, 2022
coachella pricing

Music festival tier pricing

This pricing display nails urgency with just a few scratch marks. By showing old prices crossed out, the viewer instantly...

Ads/Event Marketing/Copywriting
Feb 12, 2022
pricing sneaker brand

Built in scarcity pricing structure

This pricing screen looks like two options, but it’s really one. Either you pay yearly and get instant access, or...

Copywriting/Pricing/Advice
Feb 11, 2022
cming soon page

Coming soon page for music festival shows fans what to expect next year

Breakaway Music Festival nails future sales while the party is still going. Their site thanks fans, teases next year’s event,...

Copywriting/Emails/Home Pages
Feb 11, 2022
twitter-play-book-1

13-step Twitter growth playbook

Alex Lieberman's tweet is short, clean, and magnetic. He celebrates a win, then instantly turns it into value: a 13-step...

Formulas/Copywriting/Tweets
Feb 11, 2022
mars-bar-ad-1957

Mars Bar "Ingredients" Ad from 1957

This old-school Mars Bar ad nails product clarity and craving in one shot. A smiling kid, an open bar, and...

Ads/Print Ads/Copywriting
Feb 10, 2022
daily-dad-email-signup1

Daily Dad Instagram Stories Promoting Email Signup

Ryan Holiday’s Instagram stories make it super easy for dads to sign up for his Daily Dad emails. No fluff....

Ads/Signup Forms/Instagram
Feb 10, 2022
chevy-astro-ad-1986

"The Van That Can" Chevy Astro Ad from 1986

This 1986 Chevy Astro ad is a copywriting gem. Every line builds off one simple word: CAN. It’s repetition done...

Ads/Print Ads/Copywriting
Feb 10, 2022
private sale pop up

Pop up with a exclusive offer to urge sign up

This Jimmy Jazz pop-up nails a key persuasion trigger: exclusivity. Instead of a boring “Subscribe to our newsletter,” they make...

Copywriting/Pop Ups/Headlines
Feb 10, 2022
pop up cta

Pop up with CTA that is activated when scrolling

This pop-up from NextDraft quietly waits until the perfect moment—then slides up as you scroll. It’s not pushy, just ready...

Ads/Copywriting/Pop Ups
Feb 10, 2022
liquid-death-coffin-advertising

Liquid Death Coffin Advertising at Conference

Liquid Death’s booth at a recent conference featured cans of water chilling in a coffin with the phrase “Murder Your...

Ads/Event Marketing/Instagram
Feb 9, 2022
benefits-of-lamps-drawing-1887

1887 "Explainer Image" for Lamps

This 1887 illustration totally nails a marketing secret: exaggeration makes your message stick. To show why lamplight beats firelight for...

Ads/Copywriting/Images
Feb 9, 2022
fabric-stain-brush-ad

Fabric Brush Product Image Descriptions

This fabric stain brush listing nails visual storytelling. Each image shows what the brush does, how it’s used, and why...

Copywriting/Images/Sales Pages
Feb 9, 2022
Bad-Marketing-Copy-alex-garcia-good-copy

Bad Marketing Copy Vs Good Marketing Copy

This tweet from Alex Garcia nails one of the biggest copywriting mistakes: talking about yourself instead of your reader. Great...

Copywriting/Tweets/Advice
Feb 9, 2022
bell-phone-markup

Bell Telephone 1983 Ad with Text Markup

This Bell Phone ad cracks open the product—literally—and then walks you through what makes it special. It’s not some empty...

Ads/Print Ads/Copywriting
Feb 9, 2022
spiegel-1943-ad

Spiegel Holiday Catalog in 1943 Coat & Gloves Ad

This 1943 Spiegel ad for a men’s coat and gloves is proof that great marketing doesn’t need to shout. It’s...

Ads/Print Ads/Copywriting
Feb 9, 2022
reddit ad graphic ad

Reddit ad urging viewers to take a quiz

Noom nailed it with this visual. Instead of bragging about features, they show the problem and solution in one clean...

Ads/Copywriting/Advertorials
Feb 8, 2022
music fest homepage

This music festival homepage has everything you need to sell tickets

Boston Calling nails its homepage layout. Before you even scroll, you get the headliners, prices, and a ticking countdown. Boom...

Event Marketing/Copywriting/Home Pages
Feb 8, 2022
about page

Great about page that screams authenticity

This is a masterclass in authentic brand storytelling. SoleSavy shows off its team not as employees, but as sneakerheads who...

Copywriting/About Pages/Images
Feb 7, 2022
pop up $5 off ext offer

Sneaker retailer pop up offers $5 off next order when signing up for newsletter

Snipes blends hype culture and smart conversion design in this killer email pop-up. On the left, a vivid photo of...

Copywriting/Emails/Images
Feb 7, 2022

Command Palette

Search for a command to run...