3,030 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
1911 International Tourism Exhibition in Berlin
This poster from the 1911 International Tourism Exhibition in Berlin proves great design never ages. Clean lines, bold colors, and...
Reforge Car Analogy Image
Reforge nails a killer visual analogy here: comparing a company’s growth system to a race car. It’s clean, fast, and...
Text-length styled PE ratio chart
Big block paragraphs? Snooze fest. But a clean, balanced list that looks great? Instant scroll-stopper. Brian Feroldi nails this: his...
Great Twitter follow ask
Gus nails the “follow me” tweet formula. It’s short, clear, and gives people a reason to care. He’s not just...
Show your product working for others
Arvid Kahl nails it here: if you want people to buy, don’t just tell them your product works—show them someone’s...
Steve Wonder Atari Ad
In 1977, Atari dropped an ad featuring Stevie Wonder joking, “If I could play video games, you bet it would...
"Creativity is the Enemy" Nike Headline
This NikeCraft ad flips what you expect from a brand known for innovation. The giant headline makes you stop and...
Hypefury low engagement support email
Ever signed up for a tool, never used it, and got a friendly “Hey, what’s up?” email? That’s exactly what...
Count to 12 on hands image
Ever think you can only count to five on one hand? Turns out, some people count to twelve. They use...
Amazon's internal writing advice
Amazon trains their writers like Navy SEALs of clarity. No fluff, no “maybe,” no filler words. Every sentence must earn...
Words to use instead of "very"
This quick chart shows how one word swap can make your writing 10x stronger. Instead of saying “very noisy,” say...
Guinness Happy Turtle
In 1936, Guinness turned a tired turtle into an icon. The ad simply says: “Have a Guinness when you’re tired.”...
Yamaha "Pass the Gas Pump" Headline
In 1980, gas prices were a national obsession. Yamaha didn’t fight the conversation—they joined it. Their ad showed three fuel‑efficient...
The Learning Pit
You know that moment when you’re learning something new and feel like your brain has turned to mush? That’s the...
Increase the price for status symbol
This cartoon nails a weird truth about marketing: sometimes higher prices make a product more desirable. The buyer even sees...
Earth Rides: Like Uber but with Teslas
Ever seen a headline this clear? Earth Rides’ car ad says: “Like Uber but with Teslas.” That’s it. Six words...
Optimize your Instagram profile mockup
Most people overthink their Instagram bios. But this one image breaks it down beautifully — every piece of the profile...
California avocados, a "sensuous" food
This vintage ad makes avocados sound downright seductive. Instead of talking about health or freshness, it leans into the feeling...
Baseball Guide to Ball Park Franks Ad
This ad nails the “speak your audience’s language” rule. Ball Park Franks turned baseball jargon into a visual joke book,...
Full for 20 min -vs- Full for 2 hours
This image nails what great marketing does: tells a complex story in seconds. One banana, two timelines, and boom—you instantly...
Kraft ad gives helpful suggestions
This 1962 Kraft ad didn’t just push cheese—it gave parents sandwich ideas for their kids’ lunches. That’s clever marketing: teaching...
Vitalis Vintage Hair Workout Ad
Maurice Richard wasn’t just a hockey legend—he had “winning” hair, too. Vitalis used his fame in this vintage ad to...
Vintage Borden's Milk Brand Ad
This vintage Borden’s ad is a masterclass in product synergy. It shows three types of milk—bottled, evaporated, and condensed—all under...
Cold email with a ton of value
This cold email doesn’t push a pitch—it launches a connection. Literally. The sender invites someone to watch a rocket take...