2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Retro GumRoad.com Homepage
Gumroad went full 80s with its homepage. Neon colors, hand-drawn illustrations, and playful copy make it feel like a comic...
Hot Dr Pepper Drink ☕️
In 1969, Dr. Pepper pulled a wild move: they told people to drink it hot. Yep, the same bubbly soda...
IdeaToStore Instagram Contest Landing Page
Shopify and .Store Domains ran a slick contest that turned business dreams into a viral marketing campaign. The hook: share...
Utopia 2 Tier Pricing
This pricing section nails the basics. Two tiers. Clear contrast. Strong call to action. No fluff. It makes the buying...
Utopia Sales Page
This Utopia sales page nails clarity, design, and persuasion all at once. It’s sleek, benefits-first, and makes joining feel like...
Interview: Codie Sanchez - Running "Unsexy Businesses"
Most marketers chase shiny ideas. Codie Sanchez does the opposite. She buys small, unsexy businesses like laundromats and vending machine...
1969 McDonald's BigMac launched ad
In 1969, McDonald’s launched the Big Mac with an ad that nailed the basics. No fluff. No gimmicks. Just a...
David Perell - Writing, Growing on Twitter, and Running Cohorts (+ Live Twitter Bio Reviews)!
David Perell didn’t just write — he published relentlessly. His growth on Twitter came from turning his curiosity into consistent,...
Running a startup is 99% writing
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Exploding Topics newsletter landing page
This Exploding Topics newsletter page nails the basics: it’s clean, clear, and makes you want to sign up fast. It...
Exploding Topics About Page
Exploding Topics’ About page nails it. It’s one clean scroll that tells you what they do, who trusts them, and...
10 Reasons to buy a Zenith Stereo
This 1967 Zenith stereo ad nails visual storytelling. No long paragraphs, no confusing specs—just clean callouts that show exactly why...
Uhaul Truck with Callouts Rolling Advertisement
You can’t miss this one. U-Haul turned the back of their trucks into mobile billboards that double as product demos....
Dog Aggression Chart
This “Dog Aggression Ladder” is a masterclass in visual communication. It takes a complex idea (animal behavior) and makes it...
Hims Facebook Ad
This Hims Facebook ad doesn’t flirt — it says exactly what it means. Big bold text, clear offer, tiny pill....
Dog Copywriting 😂
This note is pure copywriting gold. The dog’s owner knew exactly what people would think and stopped that thought in...
Wake up to Tang
This old Tang ad didn’t just sell a drink mix. It sold a new habit: “Wake up to Tang.” Suddenly,...
"Why are the wheels crooked" Volkswagen Ad
At first glance, it looks like Volkswagen made a mistake. The Beetle’s wheels are crooked! But that’s exactly the point....
Fringe Sport CEO Peter Keller "Our business was built on content and copy"
Peter Keller, founder of Fringe Sport, didn’t scale his home gym brand by outspending competitors. He did it by out-writing...
Chemicals used in cigarettes
This image nails shock marketing with one simple tactic: pairing cigarette ingredients with their scarier alter-egos. Methanol becomes rocket fuel,...
Tools are bought, Transformations are sold
Dharmesh Shah drops a truth bomb here: “Tools are bought, transformations are sold.” That’s the mindset that turns a salesperson...
Great analogy about washing hands
This sign nails what most marketers miss: vivid, relatable imagery that makes a message stick. Instead of saying “wash your...
Burger King "Actual Size" Print Ad
This old Burger King ad looks simple, but its secret weapon is just two words: “ACTUAL SIZE.” Instantly, it triggers...
Spuds MacKenzie 1980's Magazine Ad
Spuds MacKenzie wasn’t just a dog. He was the party animal of the 80s who made Bud Light the beer...