2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
1971 American Airlines “Coach Lounge” Ad
“You won’t believe you’re on an airplane.” That’s the killer headline American Airlines used to launch its 747 Coach Lounge....
Ads for a steering wheel food/work tray
Sometimes all you need is a photo. This “car steering wheel desk” looks wild at first, but seeing it instantly...
SMRTFIT Adjustable Dumbells Ad
Smrtft nailed the kind of ad that makes you pause mid-scroll. It’s sleek, clear, and makes you feel like you...
Quiznos Spongmonkeys Superbowl Ad
The 2004 Quiznos Super Bowl ad featuring those strange singing “spongmonkeys” looked like something made at 3 a.m. on the...
Bad Vet Billboard Example
This billboard fails the #1 rule of outdoor ads: be instantly clear. You could drive by 100 times and not...
Goal Setting For 2021 (What Has Worked For Me and What DOESN'T Work)
Ever notice how some marketing messages feel like a chat, not a pitch? That’s exactly what Neville does in his...
Huel Visual Callout Ad
Huel’s ad for their vegan Mac & Cheeze packs a punch with zero fluff. It turns a steaming bowl of...
Punctuation Saves Life Copywriter Ad
This ad nails the idea that tiny details—like a comma—can completely change your message. “Let’s eat kids” versus “Let’s eat,...
Vintage Santa Ads
Yep, Santa used to push smokes. These vintage ads show the jolly guy smiling with a Lucky Strike or a...
.png?width=3840&quality=80)
What is in Coca-Cola Ad
Coca-Cola flipped criticism on its head with this ad breaking down what’s inside their drink. Instead of ignoring health concerns,...
Product Description Video
Descript nailed the product video format. In two minutes, they teach what the tool does, show it in action, and...
Awesome BlackMagic.so Homepage
This homepage nails the SaaS formula. Within seconds, you know what it does, who it’s for, and why it’s worth...
British Rail Protection Ad
This vintage British Rail ad doesn’t sell tickets—it sells an idea. It uses a striking photo of Big Ben buried...
Kodak Christmas Ad from 1955
This vintage Kodak ad nails what so many modern brands forget: make shopping easy. It’s not just an ad, it’s...
Oscar The Grouch Motivation
There’s something oddly inspiring about this photo of Oscar the Grouch dropping motivational heat. It’s silly, unexpected, and totally sticks...
Working in marketing advice.
Katelyn Bourgoin nails it: great marketing isn’t about hacks. It’s about learning from real customers, testing what you think you...
Russian McDonald’s Email
McDonald’s Russia sent out a genius email that mixed astrology with burgers. Even if you can’t read the language, you...
WeWork Black Friday Sale Email
Hot flames. Big discount. Simple offer.WeWork nailed the urgency and clarity game with this Black Friday email ad. Marketing analysis...
Kools “Cold” Ad
This old KOOLS ad is wild. It basically says: “Got a sore throat? Smoke more!” Ethically questionable, yes, but the...
Presto Pressure Cooker Ad
This vintage Presto ad nailed a timeless marketing truth: people don’t buy the thing, they buy what it gives them....
Scott "Soft" Ad
This vintage Scott "Soft-Weve" ad turns plain old toilet paper into a symbol of elegance. The model is dressed like...
Writing Motivation to just get starteed
Everyone waits for motivation to strike before doing the work. But that’s backwards. This graphic nails it: motivation shows up...
Features VS Benefits
This image nails one of marketing’s oldest lessons: people don’t buy features, they buy benefits. When you show a product’s...
Retro GumRoad.com Homepage
Gumroad went full 80s with its homepage. Neon colors, hand-drawn illustrations, and playful copy make it feel like a comic...