2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Starting a barbershop (with a twist) and local business marketing with Jason Gourd of Sorek
Sorek in Austin isn’t your average barbershop. Sure, they trim beards and fade hair—but right next to the barber’s chair,...
"Don't be the guy that looks tired" Ad
Disco nails it: calling it “makeup” won’t sell to men, but fixing “baggy eyes” will. This ad uses language that...
Awesome image showing how big and small things are in the universe
This image takes you from the edge of the universe down to quantum foam. It’s a visual rollercoaster of scale....
Good/Bad illustration for social login UI Design
This side-by-side image nails it: one login form is cluttered and clunky, the other feels fresh and frictionless. Both serve...
BariLife walk a mile a day challenge
BariLife’s “Walk 1 Mile A Day Challenge” landing page doesn’t just sell vitamins. It sells a healthier identity. By focusing...
Dog To English Translation image
This dog translation chart is a masterclass in communication. It takes something complex (dog emotions) and makes it brain-dead simple...
Why you should self publish a book over going the traditional publisher route w/ Chandler Bolt
Chandler Bolt has helped thousands of people self publish their books. That’s a crash course in how stories spread, attention...
Ayman Al-AbdullahHow To Get On AppSumo (Featuring Ayman Al-Abdullah, President and CEO of AppSumo)
Every startup founder wants that AppSumo bump. The exposure, the sales, the credibility—it’s like rocket fuel for SaaS companies. So...
The State of SEO w/ Ross Hudgens of Siege Media (Strategy, Branding, and Tools)
Ross Hudgens runs Siege Media, and they consistently land massive clients like Airbnb, Zillow, and Intuit. How? By focusing less...
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Funny septic tank sign
This sign for a septic tank and pool filling business nails attention-grabbing humor. It reads, “Septic tanks pumped. Swimming pools...
Cockpit Drawing Explainer Image
Ever look at something so complicated your brain just gives up? That’s a cockpit… until someone simplifies it with doodles...
If you were flying the Concorde tomorrow you wear a Rolex
Rolex nailed this one. They didn’t just sell a watch—they sold status, speed, and sophistication. “If you were flying the...
1967 Chevette Magazine Ad
Look at this ad. One car, one line, one logo. That’s it. And yet, it works like magic. The 1976...
Give Johnny Walker holiday ad
This vintage Johnnie Walker ad nails holiday timing. It’s not selling scotch, it’s selling the idea of the perfect gift....
1967 version of “eCommerce”
Before Shopify or PayPal, companies like Johnson Smith sold novelties through tiny catalog ads in magazines. They’d hook you with...
Awesome “one easy piece” 1970’s male jumper ad
This vintage gem sells a jumpsuit, but really, it’s selling confidence. It’s flirty, bold, and dripping with innuendo — which...
Great Ford Bronco old-school print ad
This old-school Ford Bronco ad nails a perfect one-two punch: adventure first, specs second. The top half shows the Bronco...
Circles of Friendship chart
This “Circles of Friendship” chart isn’t just about human relationships—it’s also a perfect framework for how to think about your...
Sam ParrInterview: Sam Parr on how to grow on Twitter, selling a company, and the best social media platforms to choose
Sam Parr built The Hustle from a small email experiment into a 2-million-subscriber newsletter that HubSpot bought. The magic? Relentless...
Forms of energy image
This chart of energy types is a simple masterclass in how to explain complex ideas. It takes a scientific topic—different...
Productivity is physical, creativity is mental.
Naval drops truth bombs in tweet-sized doses, and this one nails the difference between doing and thinking. Marketers often mash...
Great 1961 ad for Ford Econoline trucks
This vintage Ford Econoline ad is a masterclass in showing value from every angle. No fluff, no fancy slogans, just...
Image showing you can get A LOT of music for cheap
In the 1970s, Columbia Records nailed this offer: “13 records or tapes for $1.” The image shows a woman struggling...
Aweber "Get Off LeadPages" Email
This Aweber email is a masterclass in competitor poaching done right. It doesn’t bash LeadPages, it simply says, “Hey, we...