3,031 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Eclipse Foods Great Email Pop Up
Eclipse Foods nailed the art of irresistible pop-ups. Their bright, happy visual shows a scoop of ice cream mid-bite, paired...
Funny but effective direct headline
This sign doesn’t dance around danger—it punches you with it. Instead of a boring “Caution: Keep hands clear,” it jolts...
Iced coffee outdoor ad that visually sells
La Colombe’s billboard nails a tough job: making canned coffee feel like your favorite café drink. It shows two panels...
Email newsletter landing page limits viewer to one action
Morning Brew’s landing page does one thing really, really well: it forces a single action. There’s no scrolling, no menu,...
Print ad for CBD brand that knows the market and why they are different
CBDistillery’s ad nails positioning in a crowded market stuffed with “miracle” products. On one side: CBD toilet paper (yes, really)....
Brand collaboration billboards
McDonald’s and Burger King are at it again. Two billboards. One street. Endless laughs. But behind the banter is a...
How to write a sponsorship letter / cold email framework
Most sponsorship emails fail because they're too long and focused on “me, me, me.” This infographic breaks down a simple,...
Clever billboard that uses context to create a bigger story
Remember when people said 2020 was the “worst time to launch a brand”? HUN Wine leaned in, laughed, and did...
"Member Missions" for Community Building
Membership Academy nails the art of engagement by turning ordinary member tasks into exciting “missions.” Instead of saying, “collect testimonials,”...
Instagram ad with great copy
This Neighbor Storage ad nails one simple thing: it answers the question everyone asks about “passive income” — how much?...
FAQ ad - Great copy
Finimize nails a classic tension: people want to sound smart about investing but don’t have time to dig into research....
Peter Jennings "Change" Ad
In 1967, ABC teased viewers with a bold split-image of Peter Jennings’ face: one side in black and white, the...
Great newsletter homepage
Casinoshub nails the art of the newsletter sign-up page. The moment you land, you know exactly what you’re getting —...
Old War Jeeps Sale Ad
After WWII, the U.S. military had thousands of Jeeps sitting around. They didn’t need fancy copywriting to sell them, just...
Anatomy of a Email Newsletter
Most email newsletters fail because they try to do too much. HubSpot’s simple “Anatomy of an Email Newsletter” layout shows...
Corvette "Chassis" Ad
In 1958, Corvette didn’t just show off a cool car — they showed what was under the hood. Literally. This...
Smith & Wesson "Steak Gun" Ad
This 1988 Smith & Wesson ad stops you cold. Why? Because it opens with a giant steak that looks like...
Maruchan Instant Noodles Ad
Maruchan nailed it with this clever ad. The headline: “If you’re in hot water at lunchtime, it’s time for the...
This ad needs a headline
Great photo. Strong emotion. Clean background.But something’s missing: context. Without text, this ad could be for a tablet, a workout...
Neville MedhoraA meme turned into a Instagram ad
This Lumiwealth ad nails the meme-as-marketing strategy. It looks like a meme, feels like a meme, and blends right into...
Great before & after Ad
Ridge Wallet nailed the classic "before and after" format—without a single gym photo. Their ad shows a bulky, overstuffed wallet...
2022 Twitter Planner
Twitter dropped a simple but powerful planner to help brands and creators level up their accounts. The design makes you...
Good show but no tell. This Ad needs a headline.
Scroll-stopping ad right here. Drum.app nails the classic “comparison” angle with a simple split screen: boring vs better. One glance...
Powerful image & quote matchup that sparks curiosity
This ad from GetLasting nails something most marketers overcomplicate: emotional clarity. It uses just one quote and one photo to...