3,031 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
1967 version of “eCommerce”
Before Shopify or PayPal, companies like Johnson Smith sold novelties through tiny catalog ads in magazines. They’d hook you with...
Awesome “one easy piece” 1970’s male jumper ad
This vintage gem sells a jumpsuit, but really, it’s selling confidence. It’s flirty, bold, and dripping with innuendo — which...
Great Ford Bronco old-school print ad
This old-school Ford Bronco ad nails a perfect one-two punch: adventure first, specs second. The top half shows the Bronco...
Circles of Friendship chart
This “Circles of Friendship” chart isn’t just about human relationships—it’s also a perfect framework for how to think about your...
Sam ParrInterview: Sam Parr on how to grow on Twitter, selling a company, and the best social media platforms to choose
Sam Parr built The Hustle from a small email experiment into a 2-million-subscriber newsletter that HubSpot bought. The magic? Relentless...
Forms of energy image
This chart of energy types is a simple masterclass in how to explain complex ideas. It takes a scientific topic—different...
Productivity is physical, creativity is mental.
Naval drops truth bombs in tweet-sized doses, and this one nails the difference between doing and thinking. Marketers often mash...
Great 1961 ad for Ford Econoline trucks
This vintage Ford Econoline ad is a masterclass in showing value from every angle. No fluff, no fancy slogans, just...
Image showing you can get A LOT of music for cheap
In the 1970s, Columbia Records nailed this offer: “13 records or tapes for $1.” The image shows a woman struggling...
Aweber "Get Off LeadPages" Email
This Aweber email is a masterclass in competitor poaching done right. It doesn’t bash LeadPages, it simply says, “Hey, we...
The Establishment Wig ad
Look at this beauty. “The Establishment Wig” ad is pure direct response gold hiding under a pile of hair. It’s...
Mod Bikes Online Ad Campaign
MOD Bikes nails their ad formula: clean visuals, bite-sized info, and quick benefits that make you want to ride. Each...
Yes I want a live monkey!
This old-school ad sells baby monkeys through mail order. Wild! But beyond the questionable ethics, it’s a masterclass in writing...
More Doctors Smoke Camels Print Ad
This old Camel ad aged horribly, but the lessons still smoke (pun intended). It used social proof, authority, and science-y...
Lightbulb comparison image
Ever seen a confusing energy comparison ad? This one nails it. One image, three columns, and suddenly you get how...
Josh Harcus testimonial Copywriting Course
Magic is just someone spending more time on something than anyone else might reasonably expect.— Teller
Fastest Way for a guy to look great
Back in the 70s, men didn’t really “do” hair dryers. Then Clairol dropped this beauty — a smiling dude, perfect...
CopyWork on some classic ads
This handwritten recreation of Gary Halbert’s famous Coat of Arms letter is a masterclass in learning persuasion through practice. The...
It makes your house look bigger Volkswagen Print Ad
Volkswagen nailed humor and positioning with this clever Beetle ad. It takes a potential weakness (tiny car) and flips it...
1914 Wrigley's Gum Print Ad
Back in the day, Wrigley’s didn’t just sell gum. They sold a solution to indigestion, bad breath, and poor appetite—all...
1960's Band-Aid Print Ad
This old-school Band-Aid ad is a masterclass in visual selling. It sets up a clear before-and-after moment: three small bandages...
1923 Caldwell's Syrup Pensin
Dr. W.R. Caldwell didn’t just heal patients; he healed his sales funnel too. This 1920s ad for Syrup Pepsin nails...
What year car do the jones drive?
In 1959, Volkswagen ran an ad that flipped suburban status-seeking on its head. While everyone else bragged about their shiny...