2,949 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

thinking-about-writing-chart

Funny Chart About Writing Ideas Out

We’ve all been there. Lying in bed at 2AM, thinking we just cracked the marketing code of the century. Everything...

Ads/Copywriting/Funny and Weird
Dec 19, 2020
ford-big-small-van-ad

Ford Regular Vs Giant Vans Ad with Great Imagery

This vintage Ford ad nails one concept perfectly: visual proof beats lengthy explanations. Instead of listing specs about cubic feet...

Ads/Print Ads/Copywriting
Dec 17, 2020
google-presentation-before-after

Updating a Google Presentations slide to be better

Most slides dump info and hope the reader figures out what to do. But great marketing slides make people want...

Copywriting/Before & After/Advice
Dec 16, 2020
coke-post-thanksgiving-1978

Coke "Post Thanksgiving" Ad with Image Markup

Most brands stop marketing after the big holiday. Coke didn’t. This 1978 ad shows exactly how to extend a moment—taking...

Ads/Print Ads/Copywriting
Dec 5, 2020
Brand-Ambassador-Management-Software-CrewFire

CrewFire nice and clean homepage

CrewFire’s homepage is a masterclass in clean, no-fluff design. It reads like a smooth elevator pitch: what the product does,...

Copywriting/Home Pages/SaaS Pages
Dec 4, 2020
meet-skimpy-wiring-magazine-ad-1956

"Meet Skimpy Wiring" Ad

This vintage ad nails attention-grabbing storytelling. Instead of dry warnings about faulty wiring, it gives “Skimpy Wiring” a sneaky cartoon...

Ads/Print Ads/Copywriting
Dec 4, 2020
volvo-shouldnt-take-an-act-of-congress

"It Shouldn't Take An Act of Congress" Volvo Saftety Ad

In the 1970s, car makers were getting dragged for lousy safety standards. Then Volvo dropped this mic-drop of an ad:...

Ads/Print Ads/Copywriting
Dec 3, 2020
best-time-for-braces

"Best Time For Braces" clever billboard

This dentist nailed pandemic humor with one clever billboard: “Best time ever to get braces!” while showing a masked woman...

Ads/Copywriting/Outdoor Advertising
Dec 2, 2020
less-speculation-wall street

Wall Street Journal Twitter Ad

The Wall Street Journal ran a killer Twitter ad with just two lines: “Less Speculation. More Information.” Simple, bold, and...

Ads/Copywriting/Social Media
Dec 2, 2020
Ad
supercar-renting-vs-owning

Supercar rental "price comparison" chart

This chart from Freedom Supercars nails one thing: they sold value, not metal. Instead of flexing horsepower, they compared the...

Copywriting/Pricing/Data
Dec 1, 2020
how-to-argue

How To Argue Hierarchy Pyramid

This visual nails it. Paul Graham’s “Hierarchy of Disagreement” shows how arguments level up—from dumb insults to smart refutations. Marketers...

Copywriting/Data/Images
Nov 30, 2020
2020 almost over calendar

2020 is almost over (Copywriting Course)

This image turns a boring calendar into a sales-driving visual. It was part of a Black Friday campaign reminding readers...

Ads/Copywriting/Images
Nov 28, 2020
chin-reducer-swipefile-com-markup

Scammy "Chin Reducer" Ad

This “Curves of Youth” chin reducer ad might be total bunk science, but the marketing? Still rock-solid today. It nails...

Ads/Print Ads/Copywriting
Nov 28, 2020
ed-gandia-short-email

Ed Gandia Short and Sweet Email

Sometimes the best marketing email isn’t a story or a pitch—it’s a crisp little question that sparks curiosity. Look at...

Copywriting/Emails/Data
Nov 26, 2020
fisher-price-toys-magazine-ad

Fisher-Price Magazine Ad 1980

This Fisher-Price ad nails it with one perfect line: “Preschool toys run on child power.” That headline instantly makes you...

Ads/Print Ads/Copywriting
Nov 26, 2020
nike whos your daddy ad

Who's Your Daddy? (Nike)

Nike’s retro ad lines up two Cortez shoes—one old, one new—and hits you with the cheeky headline: “Who’s Your Daddy?”...

Ads/Copywriting/Images
Nov 25, 2020
1979 big mac ad

Tasty looking Big Mac ad from 1979

This 1979 Big Mac ad nailed one thing: it made you feel the burger. No fancy jargon, no buzzwords, just...

Ads/Print Ads/Copywriting
Nov 25, 2020
watch-listing1

Great image and text for a watch on Amazon

This Amazon product image turns a confusing gadget into an easy choice. Instead of a cluttered description, it shows exactly...

Copywriting/Images/Sales Pages
Nov 25, 2020
magazine-story-telling-ad

Classic magazine ad for a storytelling class

This vintage ad nailed a powerful emotion: the desire to create. With a bold headline claiming "Millions of People Can...

Ads/Print Ads/Copywriting
Nov 24, 2020
Ad
vapona-bug-spray-print-ad

Vapona Bug Killer Spray Print Ad

This Vapona bug spray ad nails storytelling with almost no words. Just a pile of useless fly swatters, one stubborn...

Ads/Print Ads/Copywriting
Nov 22, 2020
porsche-dog-leash-print-ad

Porsche "Unleashed" Print Ad

This Porsche ad nails it. It doesn’t just tell you about horsepower—it makes you feel horsepower. The headline, “What a...

Ads/Print Ads/Copywriting
Nov 21, 2020
wonderbra-print-ad

Wonderbra Print Ad

This ad looks like a Facebook notification. It says, “You have 918,915 friend requests.” That’s it. No headline. No product...

Ads/Print Ads/Copywriting
Nov 20, 2020
porsche-print-ad

Porsche Print Ad

This Porsche ad doesn’t sell a car, it sells self-respect. It looks you dead in the eye and basically says,...

Ads/Print Ads/Copywriting
Nov 19, 2020
durex-print-ad

Durex End of the World Print Ad

Durex nailed (pun intended) this ad during the 2012 “end of the world” hype. The headline used a cheeky double...

Ads/Print Ads/Copywriting
Nov 18, 2020

Command Palette

Search for a command to run...