2,949 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
The Contrarian Lens
The "DIY" Lens
Jim Bean "Back To Basics" Graffiti Ad
Jim Beam nailed nostalgia with this 1990 print ad. It walks through decades of cultural slogans—each capturing a moment in...
Jim Bean "Back To Basics" Pants Ad
Trends come and go—just like pants. Jim Beam’s 1990 “Back to the Basics” campaign nailed this idea with one clever...
Jim Bean "Back To Basics" Lipstick Ad
Ever notice how good ads don’t shout—they make you nod and smile? This Jim Beam ad from 1990 does exactly...
Copywriting Lenses List
Most writers stare at a blank page thinking, “Where do I start?” This list solves that. Each “lens” gives you...
Webinar invitation email (Before + After)
Most webinar invites sound like a snooze fest. The “before” email here? All greeting and no hook. The “after” version?...
Nomatic Backpack Video Homepage
Ever wish your product could sell itself? Nomatic does this brilliantly. Their homepage features an auto‑playing video showing the McKinnon...
Listerine Ad from 1971
This old Listerine ad is a masterclass in flipping negatives into positives. The product was so harsh people had to...
.png?width=3840&quality=80)
“Passion is the side effect of mastery.”— Cal Newport
Cornell Note Taking Method
Ever feel like your ideas are scattered everywhere? The Cornell note-taking method is a simple system to organize thoughts, spot...
Ahrefs Long Pricing Page
Ahrefs’ pricing page isn’t short. In fact, it’s huge. But that’s the secret sauce — it removes every question that...
Lao Tzu Quote
This Lao Tzu quote nails something most marketers forget: focus on now. Not last year’s flopped campaign. Not next quarter’s...
Kissing advertorial
This 1911 print ad is the definition of sneaky marketing. It kicks off like a scandalous “how-to-kiss” guide, complete with...
Chocolate is a fighting food
In this 1942 ad, Nestle turned an everyday candy bar into battlefield fuel. They didn’t say “buy chocolate because it’s...
Growth Questions You Can Ask Yourself
Most marketers chase new hacks. Smart marketers chase better questions. A single powerful question can shift your mindset and change...
"Creativity is..."
This sketch nails a truth about creativity: more isn’t always better. A pile of ideas rarely spark magic. It’s when...
Zipcar Home Page
Zipcar’s homepage feels like a smooth drive. No fluff, no distractions—just a simple path from “what is this?” to “sign...
Autonomous Chair Video Ad with Callouts
The ad starts with two people: one comfy guy in an Autonomous chair and one struggling woman in a regular...
Segmented Opt-In Slideup
Most pop-ups push one generic offer. This one flips that on its head. Instead of guessing what the visitor wants,...
Consumer Cybersecurity Savviness Stats
Online shoppers are smarter than ever about security. They notice the tiny lock icon and green bars in the URL...
Ecommerce Refunds Stats
A good return policy isn’t just customer service—it’s a sales strategy. This image nails it: 76% of shoppers come back...
Try using a single call to action for emails
Ever seen an email jam-packed with buttons? “Read this.” “Watch that.” “Buy now.” “Book a call.” It’s chaos. The image...
Write 3 versions of a cold email
Most people overthink their cold emails. They spend an hour polishing one version and then wonder why they feel stuck....