Gary Halbert on Markets
Gary Halbert said it best: don’t cook until you find a hungry crowd. The photo nails it — a marketer’s...
David Ogilvy on the Customer
David Ogilvy’s famous quote hits like a splash of cold water for anyone writing lazy copy. The message: your customer...
Eugene Schwartz About a Sentence
Eugene Schwartz knew the secret sauce of great copy. The man said facts don’t sell, people do. And people run...
Bill Bernbach on Impressions
William Bernbach’s quote hits hard: people don’t count your ads—they remember how you made them feel. This image nails the...
Leo Burnett on Ad Writing
Leo Burnett dropped a truth bomb: if you can’t think and feel like your customer, your ads will suck. The...
Shirley Polykoff on Copy
Old-school phones. A friendly face. A line that hits every copywriter in the gut: “Copy is a direct conversation with...
Mary Wells Lawrence on Advertising
Mary Wells Lawrence said it best: great advertising should make people a little nervous about not buying. That tiny buzz...
Joseph Sugarman on Emotion and Logic
Joseph Sugarman’s quote nails one of the simplest truths in marketing: people buy based on emotion, then explain it with...
Maurice Saatchi on Arguments
Maurice Saatchi’s quote hits every marketer right in the word count. If you can’t explain your idea in a handful...
Neville Medhora on Being Interesting
Most marketers obsess over what to say and forget how to say it. Neville Medhora’s quote nails the truth: your...
"Being young, and unknown, and poor is actually a great gift in terms of being able to take risks."— Sam Altman
"To pick what you should work on, look for things at the intersection of what you're good at, what you enjoy, and where you can create value for the world."— Sam Altman
“The way things get done in the world is through a combination of focus, and personal connection.” This is a quote taken from Charlie Rose, as said by Sam Altman at the 3:00 min mark in this video.— Charlie Rose
Quote Testimonials
Nothing says “trust me” like a real customer beaming with pride. This B-School example nails it: three colorful portraits, three...
FreeAgent Testimonial Page
FreeAgent nails the art of testimonials. Their “Buzz” page isn’t one dull wall of quotes—it’s a living, breathing trust machine....
ElegantThemes Testimonial Page
You’re about to buy a plan from ElegantThemes. Credit card in hand. Then, bam — you see a lineup of...
Decadent Cakes Testimonial Page
No glitter, no gimmicks—just cake fans bragging about how good it tasted. Decadent Cakes nailed the testimonial page by letting...
The Screenshot Testimonial
Real praise beats polished copy every time. This tweet is a perfect example — a real person thrilled about a...
The Testimonial + Link to Product
Most testimonials just praise a product. This one goes further—it sells. Jenny’s quote about training videos instantly builds curiosity, and...
The Data Graph Testimonial
Numbers are great, but on their own… pretty meh. Add a short, emotional story and suddenly, the numbers mean something....
KopywritingKourse Testimonial Style - Tam Pham of Mixergy
This testimonial from Tam Pham at Mixergy shows how to make a customer quote shine without overcomplicating it. It’s short,...
Apple's Rules for Success for employees
This looks like a simple ID badge. But it’s actually Apple’s internal playbook — “JB’s Rules for Success.” Every employee...
Four Hour Work Week About Page
Most About pages read like a boring resume. Tim Ferriss’s? It’s built like a credibility funnel. The second you land...
I Will Teach You To Be Rich About Page
Ramit Sethi’s About page doesn’t pitch — it connects. It feels like a confident friend walking you through their story,...