Social proof + testimonials double team for finance app
Every claim on this page is backed by proof that screams trust. M1 Finance doesn’t just say users love them—they...
Pop up sells with exclusive hard to resist offer
Simplifi nailed this pop-up. Instead of the dull "Start your free trial," they used a punchier “Get 30 Days Free.”...
Good copy on GQ pop up
“Never Miss a Good Sale.” Boom. That headline hits every deal hunter right in the wallet. GQ’s sign-up pop-up nails...
Beautifully designed home page for investing app
Betterment nails the art of a homepage that sells without shouting. The design does the heavy lifting—clean, confident, and quietly...
How to jump a car simple image
Ever seen a mechanic explain how to jump a car and immediately get lost in the jargon? This graphic fixes...
Interesting pricing model on sperm testing/freezing company
Legacy’s pricing page nails how to turn simple tiers into a story. Instead of the boring “Basic / Standard /...
Simple homepage headline for cash back app
Capital One Shopping nails it with one line: “Automatically apply coupon codes for free – it’s kinda genius.” That’s it....
Homepage with images that describe & sell
The Capital One Shopping page is a masterclass in showing—not telling—value. The layout instantly communicates what the app does: saves...
About page for cashback app that sells
Most “About” pages are snooze-fests. Ibotta’s? It’s practically a sales funnel in disguise. Every section sells, reassures, and nudges you...
Music festival tier pricing
This pricing display nails urgency with just a few scratch marks. By showing old prices crossed out, the viewer instantly...
Built in scarcity pricing structure
This pricing screen looks like two options, but it’s really one. Either you pay yearly and get instant access, or...
Coming soon page for music festival shows fans what to expect next year
Breakaway Music Festival nails future sales while the party is still going. Their site thanks fans, teases next year’s event,...
13-step Twitter growth playbook
Alex Lieberman's tweet is short, clean, and magnetic. He celebrates a win, then instantly turns it into value: a 13-step...
Mars Bar "Ingredients" Ad from 1957
This old-school Mars Bar ad nails product clarity and craving in one shot. A smiling kid, an open bar, and...
Daily Dad Instagram Stories Promoting Email Signup
Ryan Holiday’s Instagram stories make it super easy for dads to sign up for his Daily Dad emails. No fluff....
"The Van That Can" Chevy Astro Ad from 1986
This 1986 Chevy Astro ad is a copywriting gem. Every line builds off one simple word: CAN. It’s repetition done...
Pop up with a exclusive offer to urge sign up
This Jimmy Jazz pop-up nails a key persuasion trigger: exclusivity. Instead of a boring “Subscribe to our newsletter,” they make...
Pop up with CTA that is activated when scrolling
This pop-up from NextDraft quietly waits until the perfect moment—then slides up as you scroll. It’s not pushy, just ready...
Liquid Death Coffin Advertising at Conference
Liquid Death’s booth at a recent conference featured cans of water chilling in a coffin with the phrase “Murder Your...
1887 "Explainer Image" for Lamps
This 1887 illustration totally nails a marketing secret: exaggeration makes your message stick. To show why lamplight beats firelight for...
Fabric Brush Product Image Descriptions
This fabric stain brush listing nails visual storytelling. Each image shows what the brush does, how it’s used, and why...
Bad Marketing Copy Vs Good Marketing Copy
This tweet from Alex Garcia nails one of the biggest copywriting mistakes: talking about yourself instead of your reader. Great...
Bell Telephone 1983 Ad with Text Markup
This Bell Phone ad cracks open the product—literally—and then walks you through what makes it special. It’s not some empty...
Spiegel Holiday Catalog in 1943 Coat & Gloves Ad
This 1943 Spiegel ad for a men’s coat and gloves is proof that great marketing doesn’t need to shout. It’s...