Well researched & relatable beer print ad
Guinness nails this ad by showing a stack of phones that looks just like a pint of their famous stout....
SaaS interactive product description
Mailmodo’s homepage doesn’t just tell you what their product does, it shows you. Instead of long text blocks or static...
Miro "Just Show It" GIF
Miro’s Twitter ad doesn’t explain what their tool does. It shows it. A 14-second clip of a team collaborating in...
SaaS homepage feature & benefits section cleverly adds in customer testimonials
This Mailmodo image nails the “what–what it does–what it’s done” formula perfectly. Each email type is explained with a stat...
SaaS displays offer on account signup page
This signup page does something smart. It doesn’t assume people remember the homepage pitch. Right at the top, it repeats...
1953 Revere Ware Cooking Tools Ad
This Revere Ware ad makes cookware look collectible. Instead of pushing one pan, it sells the entire kitchen lineup in...
AirSign Vacuum Ad
A woman stands in cozy socks and an oversized robe, blankly staring ahead while holding a vacuum. Next to her:...
John Carlton’s headline paints a picture in the readers head
John Carlton’s “One-Legged Golfer” ad is a masterclass in curiosity and credibility. That headline is so visual you can’t help...
Email with countdown offer sparks sense of urgency
Nothing makes people act faster than a ticking clock. Restream nails this with a bold, can’t-miss countdown timer and a...
Sales email for battery that shows of use cases
This Eufy Anker 757 email ad is a masterclass in visual storytelling. The animated GIF shifts through scenes—camping, home backup,...
Dedicated customer success story page with unique CTAs
Rip Curl isn’t just great at surfing—they’re pros at marketing too. Their Campaign Monitor page shows how they use gorgeous...
1997 LA Times Beeper Code Article
Before smartphones, teenagers sent secret pager codes like “143” (I love you) or “411” (I have a question). It was...
Gary Provost on writing w/ short sentences.
Gary Provost’s short lesson shows how sentence length can turn writing from boring to beautiful. He literally shows what happens...
Bose black friday email has the perfect formula to make sales
This Bose Black Friday email isn’t flashy—it’s smart. Every section turns a product into a tiny conversion machine. Star ratings,...
1977 Honeywell "Electronic Mail" Ad
This 1977 Honeywell ad tried to explain a wild new idea: “Electronic Mail.” The dramatic photo says it all—a terrified...
1983 Bacardi Rum Bottlecap Mixer Ad
This Bacardi ad is a masterclass in visual storytelling and contrast. It lists iconic drink brands like Pepsi, Sprite, and...
Email marketing service pricing slider
Ever play with one of those pricing sliders that move as you add more contacts? It feels good, right? That’s...
Twitter Ad for fitness app using animation to show value
This ad nails the basics: one headline, one clear message, and visuals that instantly explain everything. It promises “fitness workouts...
Campaign Monitor Homepage with customer success story
Campaign Monitor nails what most SaaS homepages struggle with: showing, not just telling. Their homepage instantly explains what the product...
Mixpanel has an entire page dedicated to testimonials
Mixpanel nails the art of trust-building with a single page. Before mentioning features or pricing, they hit you with proof:...
Black friday email for watch brand gives sense of urgency
Withings nails the art of urgency with one simple line: “Tomorrow is too late.” No fluff, no hype. Just pure,...
Pricing for SAAS urges annual pricing
Otter.ai nails pricing psychology. Their pricing page isn’t just pretty—it’s a conversion machine. Notice how the toggle between “Monthly” and...
Career page on SaaS site using video testimonials of employees
Hiring pages are usually walls of boring text. But Descript flips that. For every open role, they showcase a short...
Sales page for affiliate program sparks ideas for creators
Descript’s affiliate page is a masterclass in making people say “yes.” It’s packed with examples, testimonials, visuals, and a dead-simple...