Latest
spam vintage ad copy

Vintage Spam ad

This old-school SPAM ad is a perfect example of visual persuasion. Instead of just saying “SPAM is versatile,” it shows...

Ads/Copywriting/Advertorials
Mar 5, 2022
BAD SOCIAL PROOF

Social proof could be improved for this agency

These charts tell a great growth story. Impressive traffic climbs, clear data visualization, and tight summaries. But there’s one big...

Copywriting/Data/Social Proof
Mar 5, 2022
refer a friend program

Refer a friend program lets users earn $5 credits

Refer-a-friend programs can be marketing rocket fuel when done right. This one from a gift card marketplace nails it by...

Signup Forms/Copywriting/Data
Mar 2, 2022
direct copy call out copy

This copy speaks to a specific customer

Most websites shout about their features. CardCash flips that. They start by asking, “Does this sound like you?” and instantly...

Copywriting/Advice
Mar 2, 2022
above the fold homepage

Great headline and limited options for marketplace user

The moment you land here, the message smacks you: “Turn gift cards into discounts.” Boom. Clear, valuable, instant understanding. No...

Copywriting/Social Proof/Headlines
Mar 2, 2022
homepage with plenty of use case examples social proof

Homepage for used gift card marketplace shows off features

CardCash nails the “show, don’t tell” rule on their homepage. The second you land, you see real brands, real discounts,...

Ads/Copywriting/Home Pages
Mar 2, 2022
landing page cap one

Landing page image that shows feature benefits

This signup page for Capital One Shopping’s Price Protection is a masterclass in visual communication. Instead of paragraphs of text,...

Before and After/Images/Sales Pages
Mar 1, 2022
reddit ad

Reddit ad for art investment app calls out the market they are after

Masterworks nailed this creative. The pixelated image instantly signals “NFTs” without saying it. The headline? Genius. “It’s like NFTs for...

Ads/Copywriting/Images
Mar 1, 2022
product images amazon

Great product photos that show the solution to common pain points

Akner’s product photos don’t just show a 6ft cable—they show freedom. A guy relaxing on the couch, a kid watching...

Copywriting/Images/Advice
Feb 27, 2022
book sales page long form copy

Long form sales page for book

Jay Steinfeld’s site is a great example of how to turn a book landing page into a mini marketing funnel....

Copywriting/Emails/Sales Pages
Feb 26, 2022
pop up gamified email capture

Pop up lets visitors spin the wheel for a deal

Cratejoy’s “Spin the Wheel” pop-up turns a boring email opt-in into a mini-casino for discounts. Instead of just asking for...

Copywriting/Emails/Data
Feb 26, 2022
service description with good graphics

Social media scheduler does a good job using graphics to describe service

This is a masterclass in feature-benefit pairing with clear visuals. Each section of Later’s landing page shows the product doing...

Copywriting/SaaS Pages/Images
Feb 24, 2022
about page for saas social media poster

About page for saas - social media scheduler

Later nails its About page by turning trust into clicks. It opens with a short story about its history, then...

Copywriting/About Pages/SaaS Pages
Feb 24, 2022
keynote speaker booking page

Good keynote speaker about page

A great speaker page needs one thing before anything else: a strong hero photo. Jay Steinfeld’s site nails this right...

Copywriting/About Pages/Images
Feb 24, 2022
Gamified pop up for sports apparel e-com store

Gamified pop up for sports apparel e-com store

Mitchell & Ness turned a boring email popup into a mini game. Instead of “enter your email for 10% off,”...

Emails/Pop Ups/Data
Feb 24, 2022
magc spoon popup free prize offer

Pop up for food brand offers a chance to win free prize

Magic Spoon nails the classic giveaway pop-up. Bright colors, clear copy, and one irresistible hook: free cereal. It’s playful enough...

Copywriting/Emails/Pop Ups
Feb 21, 2022
cereal home page colorful

Colorful homepage showing off product with a great headline

Magic Spoon nails product storytelling by turning their cereal box into part of the homepage copy. The design shows off...

Ads/Copywriting/Images
Feb 21, 2022
magic spoon pricing table

Magic spoon cereal pricing and clever copy

Magic Spoon doesn’t sell cereal. They sell a “$1.95 bowl of healthy nostalgia.” Smart, right? Instead of showing you a...

Ads/Copywriting/Advice
Feb 21, 2022
magic spoon product graphics

Great product description & graphics by Magic Spoon

This image nails nutrition marketing in one shot. It’s bright, clean, and instantly tells you all the key benefits without...

Ads/Copywriting/Images
Feb 21, 2022
old fridge ad money back

Money-back guarantee from old school Maytag print ad

This Maytag ad flips the script with one brilliant line: “It is not the one you have now.” That’s confident...

Ads/Print Ads/Copywriting
Feb 17, 2022
goodyear tire ad

Social proof in this old school Goodyear headline

This Goodyear ad is genius. It doesn’t just tell you their Polyglas tires are popular—it dares you to look around...

Ads/Print Ads/Copywriting
Feb 17, 2022
oldsmobile ad

Old School car ad uses scarcity to sell

This Oldsmobile ad nails the “scarcity” play. It shows a sleek car and a bold line: We’re showing this to...

Ads/Print Ads/Copywriting
Feb 17, 2022
gm ad

Old Chevy ad that could be a modern online sales page

This old-school Chevy Impala ad nails product storytelling the old-fashioned way: tons of clear visuals showing every single benefit. Instead...

Ads/Print Ads/Copywriting
Feb 17, 2022
old school ad

Old School camera print ad visually shows value

Pentax nailed it. Instead of saying their camera was small, they showed it. Two fists. A question: “Which hand has...

Ads/Print Ads/Copywriting
Feb 17, 2022

Command Palette

Search for a command to run...