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This chart from ConversionWise nails the perfect visual pitch. It quickly shows how their CRO service stacks up against media...
People often think copywriters just write tweets or ads. But this post from Alex Lieberman shows the real deal: it’s...
This chart shows the wild evolution of our alphabet—from ancient squiggles to the clean A-Z we know today. It’s a...
Ever been stuck trying to choose between three similar products? Eight Sleep nails the comparison page game. Their layout makes...
This homepage gives you only two choices: “Improve your advertising?” YES or NO. That’s it. No fluff. No scrolling. Just...
Friday, May 24th, 2024 An educational (and fun) email by Copywriting Course. Enjoy! 🎤 Listen to this email here: ...
Most design agencies talk about “beautiful branding.” This one talks about “scientific revenue growth.” That’s a totally different flex. The...
Ever try selling something awesome and… crickets? This pyramid explains why. It shows the levels people climb before they’re ready...
Want to one day sell your business for a ridiculous multiple? Start building it like you already plan to. What...
Friday, May 17th, 2024 An educational (and fun) email by Copywriting Course. Enjoy! 🎤 Listen to this email here: ...
Edition: Friday, May 10th, 2024 An educational (and fun) email by Copywriting Course. Enjoy! 🎤 Listen to this email here:...
Ever seen an ad so bad it’s good? That’s exactly what’s going on with Plunge’s “Our Designer Is On Vacation”...
This chart shows how our time with family, friends, coworkers, and even ourselves shifts dramatically as we age. It’s not...
Edition: Friday, May 3rd, 2024 An educational (and fun) email by Copywriting Course. Enjoy! 🎤 Listen to this email here:...
Gus Tiffer nailed it: the most “stupidly simple” copy template might also be the most powerful. The AIDA formula has...
This billboard looks almost “too simple.” Just a black-and-white shot, a censored face, and the words really.com. No brand. No...
Edition: Friday, April 26th, 2024 An educational (and fun) email by Copywriting Course. Enjoy! 🎤 Listen to this email here:...
Edition: Friday, April 19th, 2024 An educational (and fun) email by Copywriting Course. Enjoy! 🎤 Listen to this email here:...
This simple map explains U.S. interstates: even numbers run east-west, odd numbers run north-south. Simple. Visual. Memorable. That’s how great...
This chart looks boring… but it’s magnetic. Everyone wants to know where they stand. How rich am I compared to...
Edition: Friday, April 12th, 2024 An educational (and fun) email by Copywriting Course. Enjoy! 🎤 Listen to this email here:...
Podcasts are turning into call-in shows again, and it’s genius. The image here from The Hiten Show nails that “call...
Edition: Friday, April 5th, 2024 An educational (and fun) email by Copywriting Course. Enjoy! 🎤 Listen to this email here:...
Ever stare at those car wash packages and still pick “The Works” just because it feels better? You’re not alone....
