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Headlines - TheHustle

The Hustle’s headlines are mini masterclasses in curiosity. They mix smart humor, cultural relevance, and enough mystery to make you...

Copywriting/Emails/Data
Nov 19, 2018

Headlines - blog.hubspot

HubSpot’s blog headlines are a masterclass in writing titles that make you click right now. Skim their post list and...

Copywriting/Headlines/Advice
Nov 19, 2018

Headlines - ConversionXL

ConversionXL headlines hit like a shot of caffeine: clear, bold, and 100% focused on conversion. Their titles don’t waste time—they...

Copywriting/Data/Headlines
Nov 19, 2018

Headlines - OkDork

If you scan through OkDork’s blog titles, you’ll notice something: every headline is punching above its weight. They’re not flowery...

Copywriting/Data/Headlines
Nov 19, 2018

Headlines - Sumo

Sumo’s headline game is strong. Every title is built to grab attention and make you click without thinking twice. They...

Copywriting/Headlines/Advice
Nov 19, 2018

Headlines - IWillTeachYouToBeRich

Ramit Sethi’s site, IWillTeachYouToBeRich, is a goldmine of headline lessons. Every page screams confidence, clarity, and benefit. He doesn’t just...

Copywriting/Headlines/Advice
Nov 19, 2018

Headlines and Titles - Kopywriting Kourse

Ever notice how the headlines on KopywritingKourse.com instantly make you want to click? They’re short, punchy, and loaded with curiosity....

Copywriting/Emails/Headlines
Nov 19, 2018
electric scooter accident billboard lawyer lawfirm

Electric Scooter Accident Billboard

This Austin billboard for a law firm hits hard—literally. “Go for a spin & lose some skin?” paired with an...

Ads/Print Ads/Copywriting
Oct 31, 2018
facebook-post-type-performance

Facebook Post Type Performance

Even with engagement dropping overall, one thing stays true: people love pictures. The chart clearly shows that on Facebook, images...

Data/Images/Social Media
Oct 27, 2018
facebook-engagement-2017-and-2018

Facebook Page Engagement Down 50%

This chart shows something wild: Facebook Page interactions dropped by more than half in just one year. From nearly 29...

Ads/Data/Social Media
Oct 27, 2018
Video

Custom LED sign for golf

Before: a boring LED screen showing time and weather.After: a custom animated sign that made people look up and walk...

Ads/Copywriting/Before & After
Oct 23, 2018
Video

Custom LED sign for selling GMC trucks

Sometimes marketing magic isn’t online—it’s flashing by the roadside. Deb from SignAnimations created an LED sign that started increasing truck...

Ads/Outdoor Advertising/Data
Oct 23, 2018
Nightwatch-SEO

Nightwatch SEO service Sales Page

Nightwatch’s landing page nails a key SaaS sales trick: show people the product doing its thing. Instead of walls of...

Copywriting/Home Pages/SaaS Pages
Oct 10, 2018
eve-mattress-ad1

Eve Mattress Ad Campaign

Eve Mattress didn’t show fluffy beds or cozy bedrooms. They sold sleep using words only. Their tube ads were literally...

Ads/Print Ads/Copywriting
Oct 10, 2018

The 22 Rules of Storytelling by Pixar

Pixar’s storytelling rules aren’t just for filmmakers. They’re a masterclass in how to connect with humans—aka your customers. Each one...

Ads/Formulas/Copywriting
Oct 10, 2018

Old Typewriter Print Ads

These vintage typewriter ads are a masterclass in selling technology before it was cool. Marketers back then weren’t pitching “machines”...

Ads/Print Ads/Copywriting
Oct 10, 2018
old-remington-typewriter-ad

Remington Typewriter "Bragging" Ad

Remington didn’t just sell typewriters. They sold leadership. This old ad took a “we built the industry” angle and backed...

Ads/Print Ads/Copywriting
Oct 10, 2018
there-are-many-reasons-typewriter-ad

Typewriter Print Ad

This L.C. Smith & Bros. typewriter ad looks like a masterclass in doing more with less. Big headline. Small body....

Ads/Print Ads/Copywriting
Oct 10, 2018
vest-pocket-adding-maching-old-ad

Vest-Pocket Adding Machine Print Ad

This old ad for a “Vest-Pocket Adding Machine” pulls off something rare — it gives the product a voice! The...

Ads/Print Ads/Copywriting
Oct 10, 2018
paper-fasteners-old-ad

Old Print Ad for Paper Fastener Machines

This old Hotchkiss ad shows how even simple office tools can look like must‑have business essentials. It didn’t sell “a...

Ads/Print Ads/Copywriting
Oct 10, 2018
copy-chief-5-ways-change-marketing

Copy Chief "5 Ways" Sales Page

This Copy Chief sales page nails the “reason why” approach. Instead of pushing features, it gently walks readers through why...

Copywriting/Advice/Sales Pages
Oct 10, 2018
The-Copy-Cure-landingpage

The Copy Cure Landing Page

The Copy Cure landing page is a masterclass in explaining why someone should buy. Every section gently walks you from...

Copywriting/Sales Pages
Oct 10, 2018
articoolo pricing

Articoolo monthly and one-time pricing structure

This pricing page from Articoolo nails it: it gives customers two clear choices—pay per use or subscribe and save. It’s...

Copywriting/Pricing/Advice
Sep 28, 2018
summary-of-content-post

Making better content checklist

This little image sums up how to write amazing content in 12 lines flat. It’s like a recipe for irresistible...

Copywriting/Data/Advice
Sep 24, 2018

Command Palette

Search for a command to run...