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What is Hipmunk? Explainer Video

Remember how awful flight searches used to be? Tabs everywhere, pop-ups galore, and endless layovers to compare. Hipmunk flipped that...

Ads/Copywriting/Before and After
Oct 6, 2017
David Ogilvy quote on headlines

David Ogilvy Quote About Headlines

David Ogilvy called the headline “the ticket on the meat.” It’s what gets people to stop scrolling and pay attention....

Ads/Copywriting/Quotes
Sep 28, 2017
William Bernbach quote about the power of truth

William Bernbach quote about the power of truth

William Bernbach said it best: the strongest ads don’t spin—they tell the truth in a memorable way. This image of...

Ads/Copywriting/Data
Sep 28, 2017
Stuart H Britt advertising quote

Stuart H. Britt Advertising Quote

Stuart H. Britt said it best: running a business without advertising is like winking in the dark. You might think...

Ads/Videos/Data
Sep 28, 2017
Neville Medhora quote write for others

Neville Medhora Quote Write For Others

This image says what every marketer should tattoo on their brain: people only care about themselves. Your job is to...

Ads/Copywriting/Quotes
Sep 28, 2017
Leo Burnett advertising quote

Leo Burnett Advertising Quote

Leo Burnett summed up great advertising in one short line—and it still works today. Forget fluff or clever puns. He...

Ads/Copywriting/Videos
Sep 28, 2017
Joseph Sugarman quote about headlines

Joseph Sugarman Quote About Headlines

Joseph Sugarman said it best: every single piece of an ad—headline, image, layout—is designed to do one thing: get the...

Ads/Copywriting/Quotes
Sep 28, 2017
Gary-Halbert-quote-power-of-the-written-word

Gary Halbert Quote About The Written Word

Gary Halbert said it best: the written word is the strongest source of power in the universe. The image nails...

Ads/Copywriting/Videos
Sep 28, 2017
Eugene Schwartz quote on audience

Eugene Schwartz Quote on Audience

Eugene Schwartz dropped one of the most powerful marketing truths: your audience already wrote your copy for you. That crowd...

Ads/Copywriting/Data
Sep 28, 2017
David Ogilvy quote on testing and improving

David Ogilvy Quote on Improving

David Ogilvy’s famous line sums up timeless marketing wisdom: great advertising isn’t born—it’s tested into existence. Those crumpled drafts and...

Ads/Copywriting/Data
Sep 28, 2017
Gary Halbert quote on direct mail

Gary Halbert on Direct Mail

Gary Halbert swore by a simple method to become a stronger copywriter: copy great ads by hand. Yep, pen and...

Ads/Copywriting/Quotes
Sep 25, 2017
Gary Halbert quote find the market first

Gary Halbert on Markets

Gary Halbert said it best: don’t cook until you find a hungry crowd. The photo nails it — a marketer’s...

Copywriting/Data/Quotes
Sep 25, 2017
David Ogilvy quote the customer is not a moron

David Ogilvy on the Customer

David Ogilvy’s famous quote hits like a splash of cold water for anyone writing lazy copy. The message: your customer...

Copywriting/Quotes/Advice
Sep 25, 2017
Eugene Schwartz quote on creating an effective sentence

Eugene Schwartz About a Sentence

Eugene Schwartz knew the secret sauce of great copy. The man said facts don’t sell, people do. And people run...

Ads/Copywriting/Images
Sep 25, 2017
Bill bernbach quote on remember the impression

Bill Bernbach on Impressions

William Bernbach’s quote hits hard: people don’t count your ads—they remember how you made them feel. This image nails the...

Ads/Copywriting/Videos
Sep 25, 2017
Leo Burnett quote turn yourself into your customer

Leo Burnett on Ad Writing

Leo Burnett dropped a truth bomb: if you can’t think and feel like your customer, your ads will suck. The...

Ads/Copywriting/Quotes
Sep 25, 2017
Shirley Polykoff quote copy is a direct conversation with the consumer

Shirley Polykoff on Copy

Old-school phones. A friendly face. A line that hits every copywriter in the gut: “Copy is a direct conversation with...

Ads/Copywriting/Quotes
Sep 25, 2017
Mary Wells Lawrence quote on how advertising should make you nervous

Mary Wells Lawrence on Advertising

Mary Wells Lawrence said it best: great advertising should make people a little nervous about not buying. That tiny buzz...

Ads/Copywriting/Before and After
Sep 25, 2017
Joseph Sugarman quote sell on emotion justify with logic

Joseph Sugarman on Emotion and Logic

Joseph Sugarman’s quote nails one of the simplest truths in marketing: people buy based on emotion, then explain it with...

Copywriting/Quotes/Advice
Sep 25, 2017
Maurice Saatchi quote few crisp words

Maurice Saatchi on Arguments

Maurice Saatchi’s quote hits every marketer right in the word count. If you can’t explain your idea in a handful...

Ads/Copywriting/Quotes
Sep 25, 2017
Neville Medhora quote on being interesting

Neville Medhora on Being Interesting

Most marketers obsess over what to say and forget how to say it. Neville Medhora’s quote nails the truth: your...

Ads/Copywriting/Videos
Sep 25, 2017
book-cover-mall-page

Book Cover Mall Sales Page

Most design services tell you they make great stuff. Book Cover Mall shows you. This page is a masterclass in...

Signup Forms/Images/Advice
Sep 22, 2017
consulting-page-matthew-barby

Matthew Barby Consulting Page

Matthew Barby’s consulting page is like a cold glass of water in a desert of busy designs. It’s clean, simple,...

Signup Forms/Copywriting/Data
Sep 22, 2017
endless-audience-screenshot

Growth Lab Endless Audience Sales Page

This sales page is a masterclass in clarity. It sells a lifetime offer for Endless Audience by turning a dense,...

Copywriting/Data/Sales Pages
Sep 19, 2017

Command Palette

Search for a command to run...