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vezina-work-from-home-ad

Vezina Work From Home Outdoor Ad

This ad nails the post-pandemic vibe: a businessman in a suit jacket, tie… and underwear. It’s funny, relevant, and instantly...

Ads/Copywriting/Outdoor Advertising
Oct 28, 2020
asos-email-newsletter-christmas

Asos Last Minute Christmas Sale Email

Every year, a flood of shoppers wait until the very last moment to grab Christmas gifts. ASOS nails this with...

Ads/Copywriting/Advice
Oct 28, 2020
Video
Posted by Noah KaganNoah Kagan

YouTube Marketing, best marketing channels, and life planning with Noah Kagan of OkDork and AppSumo

Noah Kagan’s AppSumo does something simple but brilliant: it takes the “deal” format and turns it into a movement for...

Ads/Copywriting/Podcast
Oct 28, 2020
1-800-contacts-email-reminder

1-800-Contacts Warm Email Reminder

This email from 1-800 Contacts nails the customer reminder. It’s short, helpful, and keeps their brand top of mind without...

Copywriting/Emails/Advice
Oct 26, 2020
loft-thanksgiving-email

Loft Thanksgiving Email

This Thanksgiving sale nails the balance between cute and clear. It’s bright, bold, and instantly tells you what you’re getting....

Ads/Copywriting/Emails
Oct 25, 2020
Huckberry-black-friday-giveaway-email

Huckberry Black Friday Sweepstakes

Most brands blast you with the same “20% off” deal. Huckberry flips that script with a surprise reward system. Every...

Ads/Advice/Holiday Promos
Oct 25, 2020
49ers-black-friday-email

San Fransisco 49ers Black Friday Email

This 49ers Team Store email nails engagement with a simple gimmick: a digital scratch-off for a mystery Black Friday discount....

Copywriting/Emails/Advice
Oct 24, 2020
julep-cyber-tuesday-extended-sale-email

Julep Cyber Tuesday Sale

Julep didn’t stop at Cyber Monday. They rolled into Cyber Tuesday with a bold “50% OFF EVERYTHING” banner, extending their...

Ads/Copywriting/Advice
Oct 24, 2020
Video

Cathryn Lavery of BestSelfCo Interview About eCommerce, Shopify & Amazon, and Crowd Funding Products

Cathryn Lavery started as an architect before turning a simple notebook idea into a multi-million dollar business. Her Best Self...

Copywriting/Podcast/Videos
Oct 24, 2020
shopify-black-friday-sales-graph

Black Friday + Cyber Monday Sales Graph

This Shopify chart tells a wild story. On regular November days, sales are steady… then Black Friday hits and order...

Copywriting/Data/Advice
Oct 23, 2020
poppin-cyber-monday-email-gif

Poppin Cyber Monday Email GIF

Sometimes, less is more. This Cyber Monday email keeps it clean: one clear offer, one eye-catching GIF, and zero fluff....

Copywriting/Emails/Images
Oct 23, 2020
canvas-pop-black-friday-email

Canvas Pop Black Friday Email

Black Friday gets messy with confusing deals. CanvasPop cuts through that chaos like a hot knife through butter with one...

Ads/Copywriting/Advice
Oct 22, 2020
brooks-brothers-cyber-monday-email

Brooks Brothers Cyber Monday Email

This Brooks Brothers email nails the art of keeping it simple. No fluff, no gimmicks—just clear info that shoppers actually...

Copywriting/Emails/Advice
Oct 21, 2020
american-eagle-black-friday-email

American Eagle Black Friday Email

This email nails the trifecta of great seasonal offers: clarity, urgency, and irresistible value. The big “40% OFF + FREE...

Copywriting/Emails/Data
Oct 20, 2020
Video

Ranking blog content in the SEO results with Ross Hudgens of Siege Media and Neville Medhora

Ross Hudgens runs Siege Media — an SEO agency that’s ranked on the INC 5000 list four years straight. His...

Copywriting/Podcast/Videos
Oct 20, 2020
amazon-black-friday-tweet

Amazon Black Friday Facebook Ad

Amazon’s “free cat bed” post is genius. No big promo banner. No screaming discount. Just a fluffy cat in an...

Copywriting/Advice/Holiday Promos
Oct 19, 2020
moo-black-friday-early-bird-sale

MOO Black Friday Early Bird Sale

Instead of fighting in the Black Friday inbox war, MOO zigged where others zag. They launched their Cyber Sale four...

Ads/Copywriting/Images
Oct 18, 2020
jetblue-black-friday-email

JetBlue Thanksgiving Email

JetBlue’s Thanksgiving email isn’t selling—it's entertaining. Instead of a hard pitch, they drop ten travel tips loaded with food puns...

Copywriting/Emails/Holiday Promos
Oct 17, 2020
michael-j-fox-giving-tuesday-tweet

Michael J Fox Giving Tuesday Twitter Campaign

Most brands chase sales on Black Friday. But the Michael J. Fox Foundation flipped the script on Giving Tuesday with...

Copywriting/Images/Holiday Promos
Oct 17, 2020
steve-madden-black-friday-opt-in-tweet

Steve Madden Black Friday Opt-In Tweet

Steve Madden nails this: a slick image, limited-time energy, and a clear reason to click. The post doesn’t scream “buy...

Emails/Advice/Holiday Promos
Oct 15, 2020
kopari-black-friday-influencer-marketing

Kopari Black Friday Influencer Marketing Strategy

Kopari Beauty nailed a classic seasonal move: getting their products featured in an influencer’s “gift list.” This single post ties...

Advice/Holiday Promos/Social Media
Oct 15, 2020
black-friday-traffic-trends

Black Friday Website Traffic Trends (Mobile vs Desktop)

Black Friday shoppers love their phones. This Bloomreach chart shows mobile leading the traffic race by a mile. But here’s...

Emails/Data/Advice
Oct 14, 2020
very-black-friday-street-ad

Very Black Friday Offline Ad

Every inbox is a battlefield on Black Friday. Everyone’s blasting discounts, countdowns, and flashing “last chance” emails. So how do...

Ads/Print Ads/Advice
Oct 14, 2020
express-black-friday-homepage

Express Black Friday Homepage

Black Friday is chaos. People are juggling dozens of deals, emails, and timers. That’s why Express nailed it with this...

Ads/Copywriting/Images
Oct 12, 2020
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