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trigger-11-sugarman

Sugarman Trigger #11 - Current Fads

Remember fidget spinners? They shot up like fireworks… then disappeared just as fast. This Google Trends graph says it all:...

Formulas/Copywriting/Data
Jun 19, 2019
scotts-bass-lessons-sales-page

Scotts Bass Lessons Sales Page

This page for Scott’s Bass Lessons nails how to make an online membership look irresistible. It’s not just “bass lessons”—it’s...

Signup Forms/Copywriting/Data
May 30, 2019
classic-before-and-after-case-study-template

Before & After Template With Explanations

This Before & After example from Copywriting Kourse shows exactly how to structure a high-converting testimonial. You’re not just showing...

Copywriting/Before & After/Data
May 29, 2019
Amanda-Steinberg-quote-mission-statement

Amanda Steinberg Mission Statement

Amanda Steinberg’s personal mission sounds like a purpose... but it’s actually a power-packed marketing statement. It’s clear, confident, and audience-focused....

Copywriting/Motivation/Quotes
May 11, 2019
Dr-Gloria-Horsley-Quote-Mission-Statement

Dr. Gloria Horsley's Mission Statement

A single sentence can carry a whole brand. “To help people find hope after loss.” That’s not flashy or complex....

Copywriting/Quotes/Advice
May 11, 2019
Denise-Morrison-Quote-Mission-Statememt

Mission Statement Quote From Denise Morrison

Denise Morrison nails it: real leadership isn’t about loud slogans or fancy titles. It’s about balance, ethics, and impact. This...

Copywriting/Quotes/Advice
May 11, 2019
Joel-Manby-quote-mission-statement

Mission Statement Quote From Joel Manby

Joel Manby’s quote nails something most people (and brands) overlook — success isn’t about doing everything, it’s about staying true...

Copywriting/Quotes/Advice
May 11, 2019
Mahatma-mission-statement

Mission Statement Quote from Mahatma Gandhi

This image of Gandhi isn’t just spiritual—it’s a masterclass in branding. It’s his personal mission statement, short enough to remember...

Copywriting/Motivation/Quotes
May 11, 2019
aida-formula-animated

The AIDA Formula in Drawings

Every good ad, landing page, or email follows the same 4-step formula: AIDA. Attention, Interest, Desire, Action. This simple framework...

Ads/Copywriting/Images
May 6, 2019
Video

AIDA Formula Video with Ross Hudgens and Neville Medhora

Ever wonder why some ads grab your attention and make you click, buy, or sign up? That’s the AIDA formula...

Ads/Copywriting/Videos
May 6, 2019
Video

Kopywriting Kourse Review: Getting Copywriting Help and Training

Learning copywriting alone is like trying to learn guitar from a textbook. Sure, you’ll get some notes right—but it’s way...

Copywriting/Videos/Advice
Apr 25, 2019
lydian-dental-flyer1

Lydian Dental Direct Mail Flyer

This direct mail piece from Lydian Dental nails it. It’s simple, warm, and makes booking a cleaning feel like grabbing...

Ads/Flyers/Copywriting
Mar 30, 2019
ranch-sale-flyer1

Hill Country Ranch Sale Direct Mail Flyer

This ranch flyer packs every classic direct-response trick into a single postcard. It doesn’t just list land for sale—it makes...

Ads/Print Ads/Flyers
Mar 30, 2019
trust-pilot-direct-mail-flyer1

TrustPilot Direct Mail Brochure Style Flyer

TrustPilot nailed it with this physical flyer that looks and reads like a digital sales page. It’s direct mail designed...

Print Ads/Flyers/Copywriting
Mar 30, 2019
Video

How To Be Creative Video

Everyone thinks creativity is a lightning bolt. It’s not. This video shows how you can manufacture creative ideas, even on...

Ads/Copywriting/Videos
Mar 14, 2019
cortes-design

Great SaaS Copywriter Portfolio

Pedro Cortes’ website is a masterclass in selling the invisible — SaaS conversion copywriting. The design doesn’t just look good;...

Copywriting/Portfolio/Data
Mar 2, 2019
Video

How to write a one pager video

A good “One Pager” turns a wall of info into a sales machine on a single sheet. This video breaks...

Copywriting/Videos/Advice
Feb 15, 2019
slow-database-redis-ad

"I love my slow database" Redis Labs Anti-Ad

Ever notice how some ads grab your attention instantly? This Redis Labs billboard does exactly that by saying the opposite...

Ads/Print Ads/Copywriting
Feb 14, 2019
wine-trail-ranch-front

Wine Trail Ranch Liquidation Flyer in Austin

This “Wine-Trail Ranch Liquidation” flyer is a masterclass in manufactured urgency. It drops just days before the sale. There’s no...

Print Ads/Copywriting/Direct Mail
Feb 8, 2019
cognitive biases chart

Cognitive Biases Chart

Ever wonder why people ignore data and stick to their gut? Cognitive biases are the sneaky shortcuts our brains take—and...

Copywriting/Data/Advice
Jan 2, 2019
pasta package

Pasta Creative Packaging

These pasta boxes use design so clever it practically smiles at you. Each pasta shape becomes part of a face...

Ads/Copywriting/Packaging
Dec 30, 2018
Video

Three Tiered Pricing Video for Copywriters

Ever notice how good pricing pages make you pick the middle option? That’s not by accident. It’s a sneaky-smart technique...

Copywriting/Advice/Sales Pages
Dec 16, 2018
ranch-sale-direct-mail-front

Ranch Sale Direct Mail Flyer

This flyer is a masterclass in urgency. Big, bold fonts. A clear “ONE DAY ONLY” headline. And irresistible price tags...

Ads/Print Ads/Copywriting
Dec 16, 2018
nerdpilots_pricing

NerdPilots 3 Tiered Website Design Pricing

This pricing page by NerdPilots nails the classic 3-tier setup. It’s clean, clear, and makes choosing a plan feel easy....

Copywriting/Pricing/Data
Dec 12, 2018

Command Palette

Search for a command to run...