Chivas Regal Scotch Classic Ad
In 1976, Chivas Regal ran an ad that made a $13 bottle of Scotch feel like a bargain splurge. They...
7 Deadly Fascinations Bullet Point Formula
Most bullets sound like boring checklists. But what if your bullets spoke to your audience’s emotions instead of just listing...
BGNGo Bullets Formula For Lists
Ever feel your bullet points lose readers halfway down? It’s not your writing—it’s your order. The BGNGo formula (Best, Good,...
Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula
Every ad that burns into your brain has a story behind it. Not a random one. A structured story your...
The AFOREST Landing page or Blog Post Copywriting Forumla
Ever notice how some slogans just sound right? That’s the “Rule of Three” at work. Three words, three beats, three...
The 12-Step Formula for Sales Letters
Most copy skips straight to "Buy now!" before the reader even cares. The 12-step sales formula fixes that by pulling...
The How-To Email Subject Line Formula
Some headline formulas die fast. But one keeps crushing it decade after decade: the “How to” headline. It works in...
Make Your First $ Headline Copy
Everyone wants a quick win. That’s why “Make your first $100 in 24 hours” grabs attention like a magnet. It’s...
Get Rid Of The Problem Headline Formula
Ever read a headline and instantly feel relief wash over you? That’s the magic of “Get rid of X once...
Are You Still Wasting Money On... Headline Formula
Ever seen a headline that feels like it’s staring straight into your wallet? “Are you still wasting money on ___...
They All Did Unpleasant Things...Headline Formula
People love a good transformation story. That’s why “before and after” videos and comeback arcs go viral. You can use...
Star Story Solution Copywriting Formula For Lead Generation
Most lead gen pages sound like bad first dates: all talk, no connection. The “Star-Story-Solution” formula flips that by making...
The We Promise You This: Headline Formula
Want buyers to trust you right away? Drop a bold guarantee. It flips their hesitation into excitement by saying, “We...
The Objection or Anxiety Headline Formula
People love to complain. Smart marketers love to listen. Every gripe about your industry is a gold nugget waiting to...
The TEASE Testimonial Formula
Writing testimonials doesn’t have to feel like pulling teeth. The TEASE formula makes it simple, structured, and natural so your...
5 Drip Email Templates Formula
Most marketers try to sell too fast. Big mistake. People don’t buy from strangers—they buy from folks they trust. That’s...
Brian McLeod’s HELLYEAH Copywriting Formula
Ever see copy so fired-up you can feel it? That’s the “HELL YEAH” formula: big emotion, bold attitude, and irresistible...
The AICPBSAWN Copywriting Formula
Most copywriters stop at AIDA. But the real pros? They use AICPBSAWN. It’s the mega-checklist that squeezes out every drop...
The 5 Basic Objections Copywriting Formula
You can write buttery-smooth copy and still get nothing but silence. The problem isn’t always your product. It’s the silent...
The 1 – 2 – 3 – 4 Formula for Persuasive Copy
Ever stare at a blinking cursor with no clue what to write next? The 1-2-3-4 method fixes that fast. It’s...
The 5-Point Copywriting Formula For Landing Pages
Most landing pages talk at people—blah blah blah features. The best ones talk to people, just like a friend explaining...
The SLAP Copywriting Formula For Selling Inexpensive Products
Ever added something to your cart before you even realized it? That’s the SLAP framework at work. It’s a 4-step...
The PAS Copywriting Formula
Ever notice how problems grab attention faster than promises? That’s why the PAS (Problem, Agitate, Solution) formula works like magic...
The 3 Reasons Why Copywriting Formula
Most copy fails because it tries too hard. Great copy feels effortless because it answers what people really care about....