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matthews-design-company-services

Made By Matthews Software Design Services Page

Ever land on a service page and feel totally lost? This design fixes that. It takes a long list of...

Copywriting/Portfolio/Advice
Jul 12, 2020
sarie-marie-anderson-copywriting-services

Sarah Marie Anderson Copywriting Services Page

This services page is a masterclass in clarity. It shows two main offers front and center, then gives visitors a...

Copywriting/Portfolio/Advice
Jul 11, 2020
kira-hug-copywriting-service-page

Kira Hug Copywriting Services Page

Most service pages are boring. Kira’s isn’t. She turned hers into a full-on French restaurant experience—complete with “Le Menu,” “Les...

Copywriting/Portfolio/Sales Pages
Jul 11, 2020
talking-shrimp-work-with-me-page

Talking Shrimp Work With Me Page

Talking Shrimp’s “Work With Me” page is a masterclass in how to make people want to hire you — not...

Copywriting/Portfolio/Advice
Jul 10, 2020
neville-work-with-me-page

Neville Medhora Work With Me Page

Neville’s “Work With Me” page looks like a secret club invite. Simple headline, playful photo, and straight-to-the-point copy. No fancy...

Copywriting/Portfolio/Advice
Jul 10, 2020
the-contrarian-lens

The Contrarian Lens

Formulas/Copywriting/Lenses
Jul 10, 2020
diy-lens-shot

The "DIY" Lens

Formulas/Copywriting/Lenses
Jul 10, 2020
jim-bean-back-to-basics-ad-burgers

Jim Beam "Back To Basics" Food Ad

A burger timeline that ends right where it started—that’s clever marketing. Jim Beam used this visual metaphor to show that...

Ads/Print Ads/Before & After
Jul 10, 2020
jim-bean-back-to-basics-ad-graffiti

Jim Beam "Back To Basics" Graffiti Ad

Jim Beam nailed nostalgia with this 1990 print ad. It walks through decades of cultural slogans—each capturing a moment in...

Ads/Print Ads/Copywriting
Jul 10, 2020
jim-bean-back-to-basics-ad-pants

Jim Beam "Back To Basics" Pants Ad

Trends come and go—just like pants. Jim Beam’s 1990 “Back to the Basics” campaign nailed this idea with one clever...

Ads/Print Ads/Copywriting
Jul 10, 2020
jim-bean-back-to-basics-ad-lipstick-kisses

Jim Beam "Back To Basics" Lipstick Ad

Ever notice how good ads don’t shout—they make you nod and smile? This Jim Beam ad from 1990 does exactly...

Ads/Print Ads/Copywriting
Jul 10, 2020
copywriting-lenses-list

Copywriting Lenses List

Most writers stare at a blank page thinking, “Where do I start?” This list solves that. Each “lens” gives you...

Formulas/Copywriting/Lenses
Jul 9, 2020
mobile-vs-desktop-ad-spend

Mobile Vs. Desktop Ad Spend Trends

The chart tells a simple story: mobile is where the eyeballs (and dollars) are. In 2018, desktop ruled with 56%...

Ads/Data/Social Media
Jul 9, 2020
2021-advertising-forecast-graph

Advertising Forecast for 2021

This chart tells the story of a marketing world flipped on its head. By 2021, over half of all ad...

Ads/Data/Social Media
Jul 9, 2020
webinar invitation email before and after

Webinar invitation email (Before + After)

Most webinar invites sound like a snooze fest. The “before” email here? All greeting and no hook. The “after” version?...

Copywriting/Before & After/Emails
Jul 8, 2020
social-media-users-graph

Social Network Active Users Comparison

This chart says a lot in one glance. Facebook doesn’t just run one big platform; it owns the entire social...

Ads/Data/Social Media
Jul 8, 2020
nomatic-video-homepage

Nomatic Backpack Video Homepage

Ever wish your product could sell itself? Nomatic does this brilliantly. Their homepage features an auto‑playing video showing the McKinnon...

Copywriting/Home Pages/Videos
Jul 8, 2020
listerine-ad-i-love-hate-it

Listerine Ad from 1971

This old Listerine ad is a masterclass in flipping negatives into positives. The product was so harsh people had to...

Ads/Print Ads/Copywriting
Jul 7, 2020
bounty-ad

Bounty Paper Towel Comparison Ad

Ever notice how Bounty doesn’t say it’s better? They show it. This visual comparison is genius-level marketing because the proof...

Ads/Videos/Images
Jul 7, 2020
pianist-passion-mastery
“Passion is the side effect of mastery.”
— Cal Newport
Copywriting/Motivation/Quotes
Jul 6, 2020
q4-ecommerce sales-percentage-graph

Ecommerce Growing Share of Total Q4 Sales

Every year, ecommerce eats a bigger slice of the Q4 sales pie. This chart shows it climbing from just 4.6%...

Data/Advice/Stats
Jul 6, 2020
political polarization chart

Political polarization chart

Most people say politics are getting more divided, but this chart from Pew makes you feel it. The curves pull...

Data/Images
Jul 6, 2020
cornell notes template

Cornell Note Taking Method

Ever feel like your ideas are scattered everywhere? The Cornell note-taking method is a simple system to organize thoughts, spot...

Copywriting/Images/Advice
Jul 6, 2020
Plans_Pricing_Ahrefs

Ahrefs Long Pricing Page

Ahrefs’ pricing page isn’t short. In fact, it’s huge. But that’s the secret sauce — it removes every question that...

Copywriting/Pricing/SaaS Pages
Jul 6, 2020
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