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lao-tzu

Lao Tzu Quote

This Lao Tzu quote nails something most marketers forget: focus on now. Not last year’s flopped campaign. Not next quarter’s...

Ads/Copywriting/Advice
Jul 6, 2020
kiss a girl advertorial

Kissing advertorial

This 1911 print ad is the definition of sneaky marketing. It kicks off like a scandalous “how-to-kiss” guide, complete with...

Ads/Print Ads/Copywriting
Jul 6, 2020
chocolate is a fighting food

Chocolate is a fighting food

In this 1942 ad, Nestle turned an everyday candy bar into battlefield fuel. They didn’t say “buy chocolate because it’s...

Ads/Copywriting/Data
Jul 6, 2020
ecommerce-preferences-by-industry

Online vs. In Store Shopping Preferences

This chart shows what people bought online vs in-store back in 2017. Even then, groceries, furniture, and home goods were...

Data/Advice/Stats
Jul 5, 2020
email-type-comparison-stats

Comparing Different Types of Emails

Check out that chart. Abandoned cart emails don’t just win—they crush. They bring in $27.12 on average per email. That’s...

Emails/Data/Advice
Jul 5, 2020
Video

Growth Questions You Can Ask Yourself

Most marketers chase new hacks. Smart marketers chase better questions. A single powerful question can shift your mindset and change...

Ads/Copywriting/Podcast
Jul 5, 2020
creativity and focus

"Creativity is..."

This sketch nails a truth about creativity: more isn’t always better. A pile of ideas rarely spark magic. It’s when...

Copywriting/Images/Advice
Jul 5, 2020
Zipcar Home Page

Zipcar Home Page

Zipcar’s homepage feels like a smooth drive. No fluff, no distractions—just a simple path from “what is this?” to “sign...

Copywriting/Home Pages/Advice
Jul 5, 2020
Video

Autonomous Chair Video Ad with Callouts

The ad starts with two people: one comfy guy in an Autonomous chair and one struggling woman in a regular...

Ads/Copywriting/Videos
Jul 5, 2020
segmented-opt-in-slideup

Segmented Opt-In Slideup

Most pop-ups push one generic offer. This one flips that on its head. Instead of guessing what the visitor wants,...

Signup Forms/Copywriting/Data
Jul 4, 2020
ecommerce-facts

Helpful Stats for Ecommerce Sellers

Most ecommerce stores lose money on tiny mistakes. This infographic from Smartminded nails six easy wins that can instantly level...

Emails/Data/Advice
Jul 4, 2020
toysrus-growth

Toys R Us Store Growth Animation

This animation of Toys R Us stores popping up (and later disappearing) across the U.S. is oddly hypnotic. But there’s...

Data/Images/Social Media
Jul 3, 2020
mind-of-consumer-infographic

Consumer Cybersecurity Savviness Stats

Online shoppers are smarter than ever about security. They notice the tiny lock icon and green bars in the URL...

Copywriting/Data/Images
Jul 3, 2020
job-application-numbers-game

The Job Application Numbers Game

This chart shows a recent grad’s eight-month job hunt. 176 applications. 128 ignored. 47 “no’s.” Finally, 2 offers. That’s a...

Emails/Data/Advice
Jul 2, 2020
social-media-demographics

Gen Z and Millenial Social Media Platform Use

This chart is a wake-up call: your audience isn’t on every platform, so quit trying to be. Gen Z loves...

Data/Advice/Social Media
Jul 2, 2020
coronavirus-affect-on-ecommerce-industries

Coronavirus Affect on Ecommerce Industries

This chart from Contentsquare shows who thrived and who dove hard during COVID. Some industries like supermarkets (+34%) and tech...

Data/Advice/Stats
Jul 1, 2020
ecommerce-shipping-stats

Ecommerce Shipping Stats

Over half of online shoppers won’t click “buy” if they don’t know when the item will arrive. That’s huge! Yet...

Data/Advice/Stats
Jul 1, 2020
reasons-for-cart-abandonment-data

Reasons for Abandoned Carts

Ever wonder why shoppers bail before hitting “buy”? This chart from Baymard digs into the top reasons—and half of them...

Data/Advice/Stats
Jun 30, 2020
ecommerce-refund-stats

Ecommerce Refunds Stats

A good return policy isn’t just customer service—it’s a sales strategy. This image nails it: 76% of shoppers come back...

Copywriting/Data/Advice
Jun 30, 2020
email-single-cta

Try using a single call to action for emails

Ever seen an email jam-packed with buttons? “Read this.” “Watch that.” “Buy now.” “Book a call.” It’s chaos. The image...

Copywriting/Emails/Images
Jun 30, 2020
3-different-emails

Write 3 versions of a cold email

Most people overthink their cold emails. They spend an hour polishing one version and then wonder why they feel stuck....

Copywriting/Emails/Data
Jun 30, 2020
nimblebar-bartending-school-landing-page

NimbleBar Bartending School Landing Page

This NimbleBar landing page nails what every course page should do: show results, build trust, and make hitting “Enroll” feel...

Copywriting/Images/Sales Pages
Jun 29, 2020
cold-emails-better

Avoid cold emails with really bad introductions

Most cold emails bomb because they scream “sales pitch” from the first line. The image above nails the difference: one...

Copywriting/Before & After/Emails
Jun 29, 2020
text-vs-image-memory-graph

How Images Help You Remember Things

Our brains love pictures. This simple chart nails it: people remember about 65% of what they see with an image,...

Data/Images/Social Media
Jun 28, 2020
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