Headline Formula "Who Else"
A headline formula from the early 1900s still makes people stop scrolling: “Who else wants…”. It works because it feels...
Headline Formula for Product
Most product descriptions make you yawn. But this tiny formula turns your product into a lightning bolt of clarity and...
“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”— Gary Halbert, The Boron Letters
“Products are a dime a dozen. They are important, but much less crucial to success than finding a hot market."— Gary Halbert - The Boron Letters
“You must always find a market first.... and THEN concentrate on a product!”— Gary Halbert - The Boron Letters
“Get yourself a collection of good ads and direct mail pieces and read them aloud and copy them in your own handwriting.”— Gary Halbert - The Boron Letters
"Creativity starts when you cut a zero from your budget.”— Jaime Lerner
"Constraint inspires creativity."— Jack Dorsey
"We are what we repeatedly do. Excellence, then, is not an act but a habit."— Aristotle
“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”— Steve Jobs - Oct. 12, 2004
Video Production Pricing Sheet
Most pricing tables look the same—rows of checkmarks and a big green “Buy Now” button. But this video production company...
The Man In The Hathaway Shirt Champagne Ad
At first glance, this Hathaway ad looks like a guy in a blue shirt pouring champagne. But that single eye...
Neville MedhoraOgilvy Rolls Royce Magazine Ad
In 1959, David Ogilvy created one of advertising’s quietest power moves for Rolls-Royce. The headline didn’t scream luxury or speed....
Site Tuners About Page
Most “About” pages talk about themselves. SiteTuners’ page talks you into clicking “Contact Us.” It’s a smooth funnel disguised as...
Search Engine Journal About Page
Most About pages are snooze-fests. But Search Engine Journal’s is alive with faces, bios, and proof that real experts run...
Social Triggers About Page
Most “About” pages read like a boring resume. Derek Halpern’s? It feels like a pitch that makes you trust him...
Tesla Powerwall Sales Page
Most battery ads look like they belong in a garage. Tesla’s Powerwall page looks like it belongs in an art...
Web Hosting Pricing Page
Three simple plans. Clean design. Copy that makes you feel confident about clicking any button. This pricing page nails the...
How To Create Advertising That Sells - David Ogilvy Ad
This heatmap of David Ogilvy’s “How to Create Advertising That Sells” is proof that design psychology can do the selling...
Poo-Pourri Sales Page
Turning toilet talk into viral gold? That’s exactly what Poo-Pourri did. Their homepage takes a taboo topic and makes it...
AWAI Brochure Ad
A person typing on a horse. That single image makes you pause. AWAI’s ad isn’t just about learning copywriting—it’s about...
Social Triggers Blog That Converts Pricing
Check out this pricing table. Two columns: Advanced for $199/month and Standard for $99/month. Most people think the pricier one...
InformationStreet Pricing Page
This page from Information Street does what most service sites won’t: it just says the price. No “book a call,”...
Marketing Inc Pricing
Ever notice how pricing pages always seem to make one option look like the obvious winner? Marketing Inc nails this...