SnapApp didn’t just build a nice-looking homepage—they built a data-powered attention magnet. Using eye-tracking heatmaps, they discovered exactly where people...
Copywriting/Home Pages/Data
Aug 12, 2017
Duct Tape Marketing Home Page
Duct Tape Marketing ran a heatmap on their homepage and uncovered something juicy. The flashy popup offering a “free gift”...
Copywriting/Home Pages/Data
Aug 12, 2017
Copyblogger Home Page
Copyblogger’s homepage isn’t just nicely designed—it’s engineered to make your eyes behave. Heatmaps show that visitors first hit the headline,...
Copywriting/Home Pages/Data
Aug 12, 2017
Moz Home Page
Moz’s homepage is a masterclass in visual hierarchy. Eye-tracking heatmaps show visitors look exactly where Moz wants them to: the...
Copywriting/Home Pages/Data
Aug 12, 2017
Hubspot Homepage
HubSpot’s homepage doesn’t just look fun with those Lego figures. It’s a masterclass in directing attention exactly where it counts....
Copywriting/Home Pages/Data
Aug 12, 2017
Crazy Egg Home Page
Most homepages are visual chaos. Crazy Egg’s isn’t. It’s quietly designed to command your eyeballs like a magician with a...
Copywriting/Home Pages/Videos
Aug 12, 2017
Contently Home Page
Look at Contently’s homepage and then check their heatmap study—boom, instant clarity on what actually grabs attention. The red-hot areas...
Copywriting/Home Pages/Data
Aug 12, 2017
Buffer Home Page
Ever land on a page and instantly know where to look? That’s not luck. That’s Buffer’s homepage design doing its...
Copywriting/Home Pages/Data
Aug 11, 2017
1971 Coat of Arms Direct Mail Letter
Gary Halbert’s “family crest” letter turned a boring genealogy report into an emotional treasure. Each letter used the recipient’s last...
Ads/Copywriting/Direct Mail
Aug 11, 2017
1902 Heinz 57 Print Ad
This old-school Heinz ad is a masterclass in directing attention before heatmaps were even a thing. It shows exactly how...
Ads/Print Ads/Copywriting
Aug 11, 2017
1966 Chivas Regal Whisky Bottle Print Ad
This ad from Chivas Regal doesn’t just look good—it directs your eyes like a GPS. The bold headline hooks you...
Ads/Print Ads/Copywriting
Aug 11, 2017
1958 Budweiser Beer Print Ad
This old Budweiser ad looks simple, but it’s sneaky-smart. A heatmap analysis shows how perfectly it directs your eyes —...
Ads/Print Ads/Copywriting
Aug 11, 2017
1968 Masquer's English Vodka Print Ad
This vintage Masquers English Vodka ad nails visual clarity. One bottle. One headline. Lots of white space. Yet your eyes...
Ads/Print Ads/Copywriting
Aug 11, 2017
1952 Captain Morgan Rum Print Ad
This vintage Captain Morgan ad is a masterclass in visual flow. Even without fancy motion graphics, it pulls your eyes...
Ads/Print Ads/Data
Aug 10, 2017
1946 7up All-American Fun Print Ad
This old-school 7UP ad didn’t just sell soda, it sold togetherness. The family scene screams “good times,” and clever design...
Ads/Print Ads/Data
Aug 10, 2017
1940's Free Nestle's Instant Sweet Milk Cocoa
This old-school Nestlé ad shows how to guide attention like a pro. Everything’s intentional—from the red headline to the smiling...
Ads/Print Ads/Copywriting
Aug 10, 2017
1936 Johnnie Walker Have You Noticed Print Ad
This vintage Johnnie Walker ad isn’t just about whisky—it’s about energy in motion. That red-coated “Striding Man” practically walks off...
Ads/Print Ads/Copywriting
Aug 10, 2017
1935 Coca-Cola Print Ad
Even without animations or bright screens, Coca-Cola nailed visual storytelling back in 1935. This print ad practically moves your eyes...
Ads/Print Ads/Data
Aug 10, 2017
1934 Dodge Truck Print Ad
This old Dodge Trucks ad nails the art of visual flow. Before you even read the words, your eyes glide...
Ads/Print Ads/Copywriting
Aug 10, 2017
Apple's Rules for Success for employees
This looks like a simple ID badge. But it’s actually Apple’s internal playbook — “JB’s Rules for Success.” Every employee...
Formulas/Copywriting/Motivation
Aug 10, 2017
1928 Aspironal Cold and Flu
Yep, even in the 1920s they understood visual hierarchy. This old Aspironal ad starts with a giant “WHISKEY” headline that...
Ads/Print Ads/Copywriting
Aug 10, 2017
1962 Gillette Razor Print Ad
This Gillette ad doesn’t sell blades—it sells belonging. The headline claims “9 out of 10 corporation executives use a Gillette,”...
Ads/Print Ads/Copywriting
Aug 10, 2017
1923 A1 Sauce Print Ad
This old A1 Sauce ad is proof that smart design beats fancy tools. No Photoshop, no filters—just pure visual flow...
Ads/Print Ads/Copywriting
Aug 10, 2017
1919 Campbell's Vegetable Soup Print Ad
This vintage Campbell’s Soup ad proves even early marketers nailed visual hierarchy. It’s packed with text, yet your eyes know...
