"Being young, and unknown, and poor is actually a great gift in terms of being able to take risks."
— Sam Altman
Ads/Videos/Quotes
Aug 29, 2017
"To pick what you should work on, look for things at the intersection of what you're good at, what you enjoy, and where you can create value for the world."
— Sam Altman
Motivation/Data/Quotes
Aug 29, 2017
“The way things get done in the world is through a combination of focus, and personal connection.” This is a quote taken from Charlie Rose, as said by Sam Altman at the 3:00 min mark in this video.
— Charlie Rose
Ads/Copywriting/Videos
Aug 29, 2017
What Never To Eat On A Plane Envelope
This plain-looking envelope crushed every other mailer Boardroom sent for three years. It didn’t have fancy graphics or a celebrity...
Ads/Print Ads/Copywriting
Aug 25, 2017
Video
How To Write Headlines Video
Most headlines fall flat because you’re staring at your message from just one angle. Neville Medhora’s “Lenses” trick fixes that...
Copywriting/Headlines
Aug 25, 2017
Big list of subject lines and their open rates
Ever wonder what makes people actually click an email? This massive open-rate chart from KopywritingKourse shows that boring-looking, offbeat, human-sounding...
Copywriting/Emails/Data
Aug 25, 2017
Stray Cat Walks Into Nursing Home, Becomes One of Its Best Employees
A cat sitting behind a receptionist’s desk is already funny. But add the headline “Stray Cat Walks Into a Nursing...
Ads/Copywriting/Videos
Aug 25, 2017
Successful Eyebrow Threading Print Ad
This eyebrow threading ad nails it with humor, confidence, and a little jab. Using Salma Hayek as Frida Kahlo, it...
Ads/Print Ads/Copywriting
Aug 24, 2017
Freelance Writing Infographic
FreelanceWriting nailed the life of a copywriter with this infographic. It’s filled with colorful charts, friendly visuals, and one big...
Copywriting/Data/Images
Aug 22, 2017
"Give Me One Evening and I'll Give You a Push-Button Memory"
This 1961 ad is pure copywriting magic. The headline grabs you instantly. It promises something amazing, fast, and easy—like a...
Ads/Print Ads/Formulas
Aug 22, 2017
Testimonial Script
Want better testimonials? Don’t ask for them. Instead, make it brain-dead easy for people to respond. Swap the scary “Can...
Formulas/Copywriting/Emails
Aug 22, 2017
10X Email Mastery Pricing
Look at this beauty. Two options. Big type. Zero confusion. This pricing page for 10x Emails and 10x Launches shows...
Copywriting/Pricing/Data
Aug 20, 2017
AppSumo Advertorial
Most product pages scream “BUY NOW.” AppSumo whispered a story. Their ad for Prey started with a break-in and a...
Ads/Copywriting/Advertorials
Aug 19, 2017
Posted byNeville Medhora
David Ogilvy Guinness Advertorial
Guinness didn’t just make an ad—they made art. Their “Guide to Oysters” looked like a classy food chart, not a...
Ads/Print Ads/Copywriting
Aug 19, 2017
David Ogilvy Rinso Detergent Ad
This old Rinso detergent ad didn’t just sell soap—it became part of the laundry room. Readers could rip it out,...
Ads/Print Ads/Advertorials
Aug 19, 2017
Peer Reviews
Look at that Yelp review. One photo, a few exclamation points, and suddenly you’re craving dessert. That’s social proof in...
Copywriting/Advice/Testimonials
Aug 19, 2017
Press Reviews
That photo is mouthwatering. But what really makes it powerful is the headline above it: a glowing Los Angeles Times...
Copywriting/Advice/Testimonials
Aug 19, 2017
Video Testimonials
Nothing sells like a happy customer telling their story. This image shows the formula done right: a student talking casually...
Videos/Data/Advice
Aug 19, 2017
Case Studies For Testimonials
Big case studies look fancy, but few people actually read them. The DealDoktor example shows how slicing a case study...
Copywriting/Data/Advice
Aug 19, 2017
Social Media Post Testimonials
One customer Facebook post can do more than a thousand ads. Check out Katharine’s post above: she’s thrilled, she names...
Copywriting/Images/Advice
Aug 19, 2017
Quote Testimonials
Nothing says “trust me” like a real customer beaming with pride. This B-School example nails it: three colorful portraits, three...
Copywriting/Data/Images
Aug 19, 2017
FreeAgent Testimonial Page
FreeAgent nails the art of testimonials. Their “Buzz” page isn’t one dull wall of quotes—it’s a living, breathing trust machine....
Copywriting/Videos/Images
Aug 19, 2017
Business Catalyst Testimonial Page
Business Catalyst nails this with their “Success Stories” section. Instead of dry testimonials, they use smiling faces, real quotes, and...
Copywriting/Advice/Testimonials
Aug 19, 2017
ElegantThemes Testimonial Page
You’re about to buy a plan from ElegantThemes. Credit card in hand. Then, bam — you see a lineup of...