🎤 The SWIPES Email (Friday, July 3rd, 2026)
Friday, July 3rd, 2026
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This email 100% human written by Neville (and my baby supervised) 😂
Swipe:
Simple tear-away flyers really work, I'm talking about these things where it advertises something then you can tear off a tab of paper:
However if you style them up, then get 10x more visibility and people taking interest!
This is a cool one for a dentist:
This is a cool one for a hair stylist:
Just adding a little extra "oomph" and "intrigue" to one of these 10x's the result! Also adding a QR code to them helps grab people who otherwise won't grab a tab.
Wisdom:
Showcase the haters! In this case.....Satan 😈
Everyone shows the good reviews....of course they would. But what if you flipped the script and showed the BAD ones?
This is a funny-but-grabbing take on it:
It kind of reminds me of this famous sign!
Interesting:
Tim Soulo runs the $150,000,000/yr SEO business Ahrefs. In this interview I pull out the insights he has about SEO and GEO:
Picture:
My little guy is nearing 8 months old and he's so fun. Lots of interaction, moving around, lots of laughing, and is just a cute little monkey:
He's already driving!! 😂
He met the famous Buc-ee the Beaver!
Matching swim trunks with dad:
Swimming with dad:
His 1920's swimming outfit!
Essay:
One way to make money is to take an action that people need to do, and make it faster/easier.
I resonated with this Mercury Bank ad because it hits a pain point I bump up against all the time: Sending money. Sending money should be soooo simple like Venmo, but sending money through banks in the US) is incredibly stupid with routing numbers, account numbers, waiting up to 3 days for your money to arrive, and worst of all it won't go through on a weekend or holiday 🙄
So I loved seeing that ad:
This is a really cool format to show how much easier their product is than others.
Splurge:
In case you missed my ROI Email earlier this week, I highlighted a 15x ROI Tactic: Put out a wacky waving inflatable guy in front of a store!
I'm talking about these goofy things:
You can buy a really big generic one (20 feet tall) for around $200 like this:
A hookah bar saw a 15% bump in revenue with a $230 waving guy:
• Cost: $230
• Foot traffic: +40%
• Instagram followers: +22%
• Revenue Bump: +15% after 3 weeks
• Reason it worked: Most people driving by the hookah bar simply didn't know it was there. The wacky waving inflatable guy got their attention!
A tire shop in Phoenix got 30% more revenue because of 2 wacky wavers:
• Cost: Under $1,500 total (2 wavers + feather flags + balloons)
• Tire units: +22% more • Oil changes: +20% more
• Alignments: +34% more
• Reason this worked: It's a plain old case of visibility. More people noticed the tire shop was there and decided to pop in or schedule a visit.
For physical businesses with road traffic, simply being VERY VISIBLE is like free advertising!
Hope you have a great weekend!
Sincerely,
Neville Medhora
